Controlling the serving, with a primary document, of ads from a first source, subject to a first compensation scheme, and ads from a second source, subject to a second compensation scheme

  • US 20070233556A1
  • Filed: 03/31/2006
  • Published: 10/04/2007
  • Est. Priority Date: 03/31/2006
  • Status: Abandoned Application
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First Claim
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1. A computer-implemented method comprising:

  • a) accepting an ad request;

    b) determining 1) at least one candidate generic ad, and 2) zero or more candidate advertiser-managed ads, relevant to the ad request;

    c) determining a score for each of the at least one candidate generic ads and the zero or more candidate advertiser-managed ads;

    d) determining a set including;

    1) at least one of the candidate generic ads, and/or 2) at least one of the candidate advertiser-managed ads, using the scores; and

    e) serving the determined set of (i) at least one of the candidate generic ads, and/or (ii) at least one of the candidate advertiser-managed ads.

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