Targeting Ads to Subscribers based on Privacy Protected Subscriber Profiles
First Claim
1. A method for matching advertisements to subscribers, the method comprising:
- (a) receiving advertisement profiles that include traits associated with an intended target market for an associated advertisement;
(b) gathering subscriber data from at least one source, wherein the subscriber data is selected from at least a subset of transactional data, public data, private data, and demographic data;
(c) generating subscriber profiles based on at least a subset of gathered subscriber data, wherein the subscriber profiles predict traits about the subscribers without revealing any private data or raw transaction data associated with the subscribers;
(d) correlating the advertisement profiles with the subscriber profiles;
(e) selecting at least one associated advertisement for each of the subscriber profiles; and
(f) presenting the targeted advertisements in avails within program streams delivered to the subscribers.
2 Assignments
0 Petitions
Accused Products
Abstract
Monitoring subscriber viewing interactions, such as television viewing interactions, and generating viewing characteristics therefrom. Generating at least one type of subscriber profile from at least some subset of subscriber characteristics including viewing, purchasing, transactions, statistical, deterministic, and demographic. The subscriber characteristics may be generated, gathered from at least one source, or a combination thereof. Forming groups of subscribers by correlating at least one type of subscriber profile. The subscriber groups may correlate to elements of a content delivery system (such as head-ends, nodes, branches, or set top boxes (STBs) within a cable TV system). Correlating ad profiles to subscriber/subscriber group profiles and selecting targeted advertisements for the subscribers/subscriber groups based on the correlation. Inserting the targeted ads in place of default ads in program streams somewhere within the content delivery system (head-end, node, or STB). Presenting the targeted ads to the subscriber/subscriber group via a television.
210 Citations
26 Claims
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1. A method for matching advertisements to subscribers, the method comprising:
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(a) receiving advertisement profiles that include traits associated with an intended target market for an associated advertisement;
(b) gathering subscriber data from at least one source, wherein the subscriber data is selected from at least a subset of transactional data, public data, private data, and demographic data;
(c) generating subscriber profiles based on at least a subset of gathered subscriber data, wherein the subscriber profiles predict traits about the subscribers without revealing any private data or raw transaction data associated with the subscribers;
(d) correlating the advertisement profiles with the subscriber profiles;
(e) selecting at least one associated advertisement for each of the subscriber profiles; and
(f) presenting the targeted advertisements in avails within program streams delivered to the subscribers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer-implemented method of matching advertisements to subscribers, the method comprising:
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(a) receiving intended target market characteristics for an associated advertisement, the intended target market characteristics including at least one discretionary consumer characteristic;
(b) retrieving computer-stored consumer characteristic data corresponding to a plurality of consumers;
(c) generating consumer characteristics based on at least a subset of the computer-stored consumer characteristic data, wherein the consumer characteristics predict characteristics about the consumers without revealing any private data;
(d) correlating the intended target market characteristics with the consumer characteristics; and
(e) identifying a subset of the consumers that have a sufficient level of correlation between the at least one consumer characteristics and the intended market characterstics, the subset of consumers corresponding to the intended target market. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification