Method And Apparatus For Inserting And Removing Advertisements

• US 20070234207A1
• Filed: 04/04/2007
• Published: 10/04/2007
• Est. Priority Date: 04/04/2006
• Status: Abandoned Application

• Current Assignee: Directi Internet Solutions Private Limited
• Original Assignee: Directi Internet Solutions Private Limited
• Inventors: Turakhia, Bhavin
• Application Number:
  US11/696,366
• Publication Number:
  US 20070234207A1
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G07F 17/16 for devices exhibiting advertisements, announcements, pictures or the like

Abstract

The present invention relates to an apparatus and method of inserting any content, for instance commercial content and other dynamic or static content within the body of the original content and dynamically removing such commercial content based on a predefined action. For example, inserting and removing commercial content within IMAP and POP based email services within an email document, and in Web documents seen through a browser, without hampering the ability of a user to perform functions, such as print, forward etc that require the original document without the inserted commercial content.

Claims

1. A method of displaying a first content from a second content, the first content being modified to a second content by inserting commercial content, the method comprising:

inserting commercial content within the first content to create the second content;

receiving at least one removal request for removing the commercial content from the second content; and

executing the removal request based on a predefined procedure; and

displaying the first content.

2. The method of claim 1, wherein the step of inserting commercial content further comprises:

analyzing the first content;

selecting the commercial content based on the analysis of the first content.

3. The method of claim 1, wherein the step of inserting commercial content further comprises:

analyzing the first content;

extracting information from the first content; and

identifying the commercial content based on the extracted information.

4. The method of claim 3, wherein the extracted information comprises keywords.

5. The method of claim 3, wherein the extracted information comprises phrases.

6. The method of claim 3, wherein the extracted information comprises sender attributes.

7. The method of claim 3, wherein the extracted information comprises recipient attributes.

8. The method of claim 1, wherein the step of inserting commercial content further comprises:

storing insertion metadata associated with the commercial content within the second content;

storing insertion metadata associated with the commercial content at a predefined location;

storing a copy of the first content at a predefined location; and

refreshing the commercial content based on a predefined event.

9. The method of claim 8, wherein the insertion metadata comprises a location of the commercial content within the second content.

10. The method of claim 8, wherein the insertion metadata comprises the number of characters of the commercial content,

11. The method of claim 8, wherein the insertion metadata comprises the size of the commercial content.

12. The method of claim 8, wherein the insertion metadata comprises the position of the commercial content.

13. The method of claim 8, wherein the insertion metadata comprises predefined identifiers and predefined delimiters used to identify the location of the commercial content within the second content.

14. The method of claim 8, wherein the predefined procedure in the step of executing the removal request further comprises removing the commercial content from the second content by identifying the location of the commercial content using the insertion metadata.

15. The method of claim 8, wherein the predefined procedure in the step of executing the removal request further comprises hiding the commercial content.

16. The method of claim 8, wherein the predefined procedure in the step of executing the removal request further comprises fetching the copy of the first content from a predefined location.

17. A method for removing a commercial content from a second content, the second content being created by the commercial content having been inserted in a first content, the method comprising:

receiving at least one removal request for removing the commercial content from the second content; and

executing the removal request based on a predefined procedure; and

displaying the first content.

18. The method of claim 17, wherein executing the removal request is performed using a user initiated action from within the second content, the user initiated action being a click on a hyperlink for removal of commercial content.

19. The method of claim 17, wherein executing the removal request is performed using an action performed from within an application, the action being a click on a button.

20. The method of claim 17, wherein the first content is displayed in a separate application window comprising an internet browser window or a popup window.

21. The method of claim 17, wherein the first content is an electronic mail content.

22. The method of claim 17, wherein the first content is a chat content.

23. The method of claim 17, wherein the first content is a webpage content.

24. The method of claim 17, wherein, the removal request comprises of a user initiated action to print the first content.

25. The method of claim 17, wherein the first content is electronic mail content, and the removal request comprises a user initiated action to reply to the electronic mail content.

26. The method of claim 17, wherein the first content is electronic mail content, and the removal request comprises a user initiated action to reply to forward the electronic mail content.

27. A system for removing a commercial content from a second content, the second content being created by inserting the commercial content in a first content, the system comprising:

a content modification module to insert the commercial content within the first content to create the second content;

a content retrieval module to execute a removal request for removing the commercial content from the second content based on a predefined procedure; and

a display module to display the first content.

28. The system of claim 27, wherein the content modification module is configured to store insertion metadata associated with the commercial content within the content.

29. The system of claim 27, wherein the content modification module is configured to store insertion metadata associated with the commercial content at a predefined location.

30. The system of claim 27, wherein the content modification module is configured to store a copy of the first content at a predefined location.

31. The system of claim 27, wherein the content modification module is configured to refresh the commercial content based on a predefined event.

32. The method of claim 27, wherein the system is configured to store insertion metadata, the insertion metadata further comprising a location of the commercial content within the second content.

33. The method of claim 27, wherein the system is configured to store insertion metadata, the insertion metadata further comprising the number of characters of the commercial content.

34. The method of claim 27, wherein the system is configured to store insertion metadata, the insertion metadata further comprising the size of the commercial content.

35. The method of claim 27, wherein the system is configured to store insertion metadata, the insertion metadata further comprising the position of the commercial content.

36. The method of claim 27, wherein the system is configured to store insertion metadata, the insertion metadata further comprising predefined identifiers and predefined delimiters used to identify the location of the commercial content within the second content.

37. The system of claim 27, wherein the content retrieval module is configured to remove the commercial content from the second content by identifying the location of the commercial content using the insertion metadata.

38. The system of claim 27, wherein the content retrieval module is configured to hide the commercial content.

39. The system of claim 27, wherein the content retrieval module is configured to fetch the copy of the first content from a predefined location.

40. The system of claim 27, wherein the content modification module, the content retrieval module and the display module are a part of a single module.

41. The system of claim 27, wherein at least one of the content modification module, the content retrieval module and the display module can reside on can separate servers, the content modification module, the content retrieval module and the display module being in communication with each other.

42. The system of claim 27, wherein at least one of the content modification module, the content retrieval module and the display module are a part of a third party application.

43. The system of claim 42, wherein the third party application is at least one of an email client, a chant client and an internet browser.