Method of marketing intangible and tangible products

• US 20070255669A1
• Filed: 04/26/2007
• Published: 11/01/2007
• Est. Priority Date: 04/26/2006
• Status: Abandoned Application

• Current Assignee: Andriy Kashanov
• Original Assignee: Andriy Kashanov
• Inventors: Kashanov, Andriy
• Application Number:
  US11/789,940
• Publication Number:
  US 20070255669A1
• Time in Patent Office: Days
• US Class Current: 706/26
• CPC Class Codes: G06Q 20/085 involving remote charge determination or related payment systems
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A method of marketing tangible and intangible products using existing devices and networks. Product information is transmitted along with content by radio stations. The information is displayed or is sent by text message to an integrated mobile telephone, radio, multimedia player. The user purchases the product by using a dedicated function to transmit the purchase information. The purchase is either accepted by the mobile telephone provider or approved by a financial institution and the order is fulfilled.

Claims

1. A method comprising:

(a) a radio station or network transmits content along with encoded product and price information;

(b) synchronizing of a mobile telephone with integrated multimedia player and radio to the tuning a primary radio receiver that is enabled to receive coded product information;

(c) receiving by the primary receiver of encoded information as to the identity and price of the product or service offered by sale by the primary receiver;

(d) displaying the product or service information by the primary receiver;

(e) deciding to purchase product or service;

(f) engaging a dedicated mobile telephone key for the purchase of the product or service;

(g) transmitting encoded purchase information and account information from the mobile telephone to a DDS;

(h) receiving encoded purchase information and account information by said DDS;

(i) authorizing by DDS of purchase of product or service from credit institution;

(j) transmitting to mobile telephone of by DDS confirmation of purchase

(k) fulfilling purchase order.

2. A method of claim 1 where the said primary receiver is RDS enabled.

3. A method of claim 1 where said RDS enabled receiver displays said product or service information.

4. A method of claim 1 where said encoded purchase information is transmitted by SMS from said mobile telephone to said DDS.

5. A method of claim 1 where said transmitting by DDS to said mobile telephone of said confirmation of purchase is by SMS.

6. A method of claim 1 where said primary receiver is a car radio.

7. A method of claim 1 where said credit institution is among a group of credit card network, bank and mobile telephone provider.

8. A method of claim 1 including an additional step of checking product or service availability by DDS.

10. A method of claim 1 where the step of fulfilling the order is to transmit said order to a third party for fulfillment.

9. A method of claim where the step of fulfilling the order where said order is the purchase of a song or video is to transmit said song or video to said mobile telephone by MMS.

11. A method comprising:

(a) offering products or service for sale by radio station

(b) receiving a message with product or service information, including product or service identification and price, from a wireless telephone provider to a mobile telephone that has stored account information, with integrated multimedia player, including identifying the product or service and the price;

(c) displaying said product or service information by the mobile telephone

(d) deciding to purchase product or service;

(e) replying to said message by a using dedicated function to transmit product or service information and said account information to mobile telephone provider;

(f) receiving encoded purchase information and said account information;

(g) transmitting to mobile telephone by mobile telephone provider of confirmation of purchase

(i) fulfilling purchase order.

12. A method of claim 11 where said message received by said mobile telephone is an SMS message.

13. A method of claim 11 where said encoded purchase information is transmitted by SMS from said mobile telephone to said mobile telephone provider.

14. A method of claim 11 where said transmitting by mobile telephone provider to said mobile telephone of said confirmation of purchase is by SMS.

15. A method of claim 11 including an additional step of checking product or service availability by mobile telephone provider.

17. A method of claim 11 where the step of fulfilling the order is to transmit the order to a third party for fulfillment.

16. A method of claim where the step of fulfilling the order where said order is the purchase of a song is to transmit the song to said mobile telephone.