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USER INTERFACE METHOD AND SYSTEM FOR INCREMENTALLY SEARCHING AND SELECTING CONTENT ITEMS AND FOR PRESENTING ADVERTISING IN RESPONSE TO SEARCH ACTIVITIES

  • US 20070255693A1
  • Filed: 03/30/2007
  • Published: 11/01/2007
  • Est. Priority Date: 03/30/2006
  • Status: Abandoned Application
First Claim
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1. A user-interface method of incrementally identifying and presenting a collection of content items and a collection of advertisements in which the identification is at least in part based on input incrementally entered by a user on an input-constrained device, the method comprising:

  • providing a set of content items, each content item having at least one associated descriptive term to describe the content item;

    providing a set of bids and associated advertisements, each bid comprising at least one descriptive term to describe an associated advertisement;

    the bids being organized into at least an unambiguous category and an ambiguous category;

    receiving incremental input entered on the input-constrained device by the user for identifying desired content items, the input having a set of user entry actions, each entry action having an associated set of at least one alphanumeric symbols, said input indicative of at least one prefix for a descriptive term the user is using to identify desired content;

    in response to the incremental input entered by the user, identifying and presenting a relevant subset of the content items to the user;

    in response to the incremental input entered by the use, determining, for each bid in the unambiguous category, whether the incremental input matches a descriptive term describing an associated advertisement;

    if at least one match is detected, selecting and presenting the associated advertisements for all matching bids in the unambiguous category, in a presentation order determined at least in part by a pre-specified economic utility function; and

    if no match is detected, selecting and presenting advertisements for all bids in the ambiguous category, in a presentation order determined at least in part by an economic utility function and by analyzing the incremental input entered by the user in relation to the descriptive terms associated with advertisements for all bids in the ambiguous category to determine the relative relevance of the advertisements.

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