Method and system for providing advertising through content specific nodes over the internet
First Claim
1. An Internet advertising system for receiving advertisement information from advertisers for publication through a multi-node hierarchical content-based system, the Internet advertising system comprising:
- a receiving means for receiving advertisement listing information from a plurality of advertiser user systems connecting to the Internet advertising system over the Internet, the advertisement listing information comprising an advertisement title and URL, a selection of one or more node levels with which the advertisement listing information is to be associated, and a bid amount for each node level selected;
a storage means for storing the advertisement listings; and
a publication means for publishing web page content and advertisement listings to an end user requesting a page associated with a particular node within the multi-node hierarchical system, the publication means delivering content and one or more advertisements associated with the node.
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Accused Products
Abstract
Methods and systems for providing advertising content over the Internet through a hierarchical content-specific node structure and pricing advertising delivery over each node independently. Independent delivery and pricing allows an advertiser to pay more for advertisements delivered to a narrowly targeted audience likely to be interested in the goods or services offered by the advertising entity and to pay less for advertisements directed at a more general audience who may or may not have an interest in the goods or services offered. The less content specific the node is, the less targeted the advertisement will be, and therefore, the less valuable the advertisement will be to the advertising entity. Targeted advertising to multiple levels of content specific nodes is enabled.
220 Citations
45 Claims
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1. An Internet advertising system for receiving advertisement information from advertisers for publication through a multi-node hierarchical content-based system, the Internet advertising system comprising:
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a receiving means for receiving advertisement listing information from a plurality of advertiser user systems connecting to the Internet advertising system over the Internet, the advertisement listing information comprising an advertisement title and URL, a selection of one or more node levels with which the advertisement listing information is to be associated, and a bid amount for each node level selected;
a storage means for storing the advertisement listings; and
a publication means for publishing web page content and advertisement listings to an end user requesting a page associated with a particular node within the multi-node hierarchical system, the publication means delivering content and one or more advertisements associated with the node. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 13, 14, 15, 16)
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10. An Internet advertising system for receiving advertisement information from advertisers for publication through a multi-node hierarchical content-based system, the Internet advertising system comprising:
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an interactive database server that receives advertisement listing information from a plurality of advertiser user systems connecting to the Internet advertising system over the Internet, the advertisement listing information comprising an advertisement title and URL, a selection of one or more node levels with which the advertisement listing information is to be associated, and a bid amount for each node level selected;
a database that stores the advertisement listings; and
a network file server that delivers web page content and advertisement listings to a plurality of end users requesting one or more pages associated with one or more nodes in the multi-node hierarchical system, the content and advertisement listings delivered being based on the node associated with the page by an end user. - View Dependent Claims (11, 12, 17, 18)
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19. A method of enabling advertisers to list an advertisement for publication through a multi-node hierarchical content-based system, the method comprising:
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receiving advertisement listing information from a plurality of advertiser user systems connecting to the Internet advertising system over the Internet, the advertisement listing information comprising an advertisement title and URL, a selection of one or more node levels with which the advertisement listing information is to be associated, and a bid amount for each node level selected;
storing the advertisement listings; and
publishing web page content and advertisement listings to an end user requesting a particular page associated with a node within the multi-node hierarchical system, the publication means delivering content associated with the node associated with the page requested and advertisements associated with that particular node. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
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28. An Internet advertising system comprising:
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an advertiser interface module that enables an advertiser to provide advertisement listing information comprising a title of an advertisement, a URL for the advertisement, a first bid associated with a first content topic under a content category and a second bid associated with a second content topic under the same content category; and
an advertisement server module that serves an advertisement based on the advertisement listing information for requests associated with the first or second content topic based on the first or second bid relative to other bids associated with other advertisements for that content topic.
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29. An Internet advertising method comprising:
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receiving advertisement listing information comprising a title of an advertisement, a URL for the advertisement, a first bid associated with a first content topic under a content category and a second bid associated with a second content topic under the same content category; and
serving an advertisement based on the advertisement listing information for requests associated with the first or second content topic based on the first or second bid relative to other bids associated with other advertisements for that content topic.
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30. An Internet advertising system comprising:
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monetary parameter receiving means for receiving at least two monetary parameter values associated with an advertisement listing that includes a title and a target location, the at least two monetary parameter values each being associated with a different topic within a content category of topics employed by the Internet advertising system; and
advertisement server means for serving an electronic advertisement based on the advertisement listing associated with a topic in response to a request associated with that topic.
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31. An Internet advertising system comprising:
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an advertiser interface module that enables an advertiser to provide advertisement listing information comprising a title of an advertisement, a URL for the advertisement, a first monetary parameter value associated with a first content topic under a content category and a second monetary parameter value associated with a second content topic under the same content category; and
an advertisement server module that serves an advertisement based on the advertisement listing information for requests associated with the first or second content topic based on the first or second monetary parameter values relative to other monetary parameter values associated with other advertisements for that content topic.
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32. An Internet advertising system comprising:
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an advertisement server that servers one or more electronic advertisements related to electronic content;
a response receiving module that receives an electronic response related to the one or more electronic advertisements; and
a monetary determination module that determines a monetary value to be charged to an entity associated with the one or more electronic advertisements, the monetary value being based on relevance of the electronic advertisement to the electronic content. - View Dependent Claims (33, 34, 35, 36)
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37. An Internet advertising system comprising:
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an advertisement server that serves one or more electronic advertisements related to electronic content;
a response input module that monitors for a response related to the one or more electronic advertisements; and
a monetary determination module that determines a monetary value to be charged to an entity associated with the one or more electronic advertisements, the monetary value being based on relevance of the electronic advertisement to the electronic content. - View Dependent Claims (38)
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39. An Internet advertising method comprising:
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serving one or more electronic advertisements related to electronic content;
receiving an electronic response related to the one or more electronic advertisements; and
determining a monetary value to be charged to an entity associated with the one or more electronic advertisements, the monetary value being based on relevance of the electronic advertisement to the electronic content. - View Dependent Claims (40)
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41. An Internet advertising system comprising:
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advertisement server means for serving one or more electronic advertisements related to electronic content;
response receiving means for receiving an electronic response related to the one or more electronic advertisements; and
monetary determination means for determining a monetary value to be charged to an entity associated with the one or more electronic advertisements, the monetary value being based on relevance of the electronic advertisement to the electronic content. - View Dependent Claims (42, 43, 44, 45)
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Specification