METHOD, APPARATUS AND ARTICLE FOR OPINION POLLING

• US 20070264993A1
• Filed: 10/04/2006
• Published: 11/15/2007
• Est. Priority Date: 10/04/2005
• Status: Abandoned Application

• Current Assignee: BG HUGHES HOLDINGS INC.
• Original Assignee: BG HUGHES HOLDINGS INC.
• Inventors: Hughes, Bryan
• Time in patent office: 0 Days
• US Class Current: 455/422.100
• CPC Class Codes: G06Q 30/02 Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

Polling questions and a fixed set of answers are provided in a first form of media with an expected geographic distribution. A standard graphical user interface with a predefined set of user-selectable icons is provided in a second form of media such as a bidirectional wireless communications device such as a cellular phone. The user interface allows a user to respond to polling questions with a simplified entry such as by scrolling to one of the icons and selecting. Response to a polling question may be confirmed and an incentive may be provided such as a cash or service reward or results of the poll.

Claims

1. A method of polling employing bidirectional wireless communications devices operating in a bidirectional wireless communications medium and at least one other media, the method comprising:

presenting a series of queries in at least a first medium different from the bidirectional wireless communications medium;

receiving responses to various ones of the queries at least partially via the bidirectional wireless communications medium; and

computationally associating the received responses with specific ones of the queries.

2. The method of claim 1 wherein computationally associating the received responses with specific ones of the queries comprises associating received responses to specific ones of the queries based at least in part on one of a time of receipt of the response or a time of transmittal of the response.

3. The method of claim 1 wherein computationally associating the received responses with specific ones of the queries comprises associating received responses with the respective one of the queries that appears in a current edition of the first medium.

4. The method of claim 3 wherein computationally associating the received responses with specific ones of the queries further comprises associating each of the received responses to a specific one of at least two queries, each one of the queries appearing in a respective edition of the first medium that is distributed in a respective one of at least two geographically limited areas based at least in part on a geographic area which is associable with respective ones of the received responses.

5. The method of claim 4 wherein associating each of the received responses to a specific one of at least two queries comprises associating the received responses based at least in part on a geographic location of bidirectional wireless communications device when response is sent.

6. The method of claim 4 wherein associating each of the received responses to a specific one of at least two queries comprises associating the received responses based at least in part on a geographic location of an address associated with an owner of the bidirectional wireless communications device.

7. The method of claim 1 wherein presenting a series of queries in at least a first medium comprises presenting the queries in print medium.

8. The method of claim 7 wherein presenting the queries in print medium comprises presenting the queries in a print medium selected from the group consisting of newspapers, magazines, tickets, passes, programs, scorecards, schedules, betting forms and billboards.

9. The method of claim 1 wherein presenting a series of queries in at least a first medium comprises presenting a different one of the queries in each of a number of successive editions of a print medium.

10. The method of claim 9 wherein presenting a different one of the queries in each of a number of successive editions of a print medium comprises presenting a different one of the queries in two successive editions of the print medium with at least one additional edition of the print medium intervening between the two successive editions of the print medium.

11. The method of claim 1 wherein presenting a series of queries in at least a first medium comprises presenting the queries in at least one of a radio medium or a television medium.

12. The method of claim 1 wherein receiving responses to various ones of the queries at least partially via the bidirectional wireless communications medium comprises receiving a plurality of short message service messages originated from a number of cellular phones.

13. The method of claim 1, further comprising:

compiling the received responses based at least in part on a number of geographic areas which are associable with respective ones of the received response.

14. The method of claim 13 wherein compiling the received responses based at least in part on a number of geographic areas which are associable with respective ones of the received response comprises compiling the received responses based at least in part on a geographic location of bidirectional wireless communications device when response is sent.

15. The method of claim 13 wherein compiling the received responses based at least in part on a number of geographic areas which are associable with respective ones of the received response comprises compiling the received responses based at least in part on a geographic location of an address associated with an owner of the bidirectional wireless communications device.

16. The method of claim 1, further comprising:

providing a confirmation of at least some of the received responses to the respective bidirectional wireless communications device from which the responses were received.

17. The method of claim 1, further comprising:

providing a tally of the received responses to at least one of the bidirectional wireless communications devices.

18. The method of claim 1, further comprising:

determining whether at least one of the bidirectional wireless communications device is entitled to an incentive; and

awarding the incentive if the bidirectional wireless communications device is entitled to the incentive.

19. A polling system, comprising:

communications means for receiving responses originated from a plurality of bidirectional wireless communications medium to various ones of a plurality of queries posed in a first medium different from a bidirectional wireless communications medium employed by the bidirectional wireless communications devices; and

computational means for computationally associating the received responses with specific ones of the queries.

20. The polling system of claim 19 wherein the computational means comprises means for associating received responses to specific ones of the queries based at least in part on one of a time of receipt of the response or a time of transmittal of the response.

21. The polling system of claim 19 wherein the computational means comprises means for associating received responses with the respective one of the queries that appears in a current edition of the first medium

22. The polling system a of claim 19 wherein the computational means comprises means for associating the received responses based at least in part on a geographic location of bidirectional wireless communications device when response is sent.

23. The polling system of claim 19, further comprising:

means for automatically compiling the received responses based at least in part on a number of geographic areas which are associable with respective ones of the received response comprises compiling the received responses based at least in part on a geographic location of bidirectional wireless communications device when response is sent.

24. The polling system of claim 19, further comprising:

means for automatically compiling the received responses based at least in part on a number of geographic areas which are associable with respective ones of the received response comprises compiling the received responses based at least in part on a geographic location of an address associated with an owner of the bidirectional wireless communications device.

25. A processor-readable medium storing instructions to cause a processor to implement a user interface for polling on a bidirectional wireless communications device, by:

in response to repeated user inputs over time of a first user input type, repeatedly displaying a set of icons on a display of the bidirectional wireless communications device, a quantity of icons in the set of icons being equal to a quantity of responses in each of a plurality of sets of responses to a respective query of a plurality of queries and all of the icons in the set of icons being displayed each time, the queries and the sets of responses posed in a form of media different from a bidirectional wireless form of media employed by the bidirectional wireless communications device, and the icons being displayed without displaying of the queries or specific ones of the responses on the display of the bidirectional wireless communications device, the icons being user identifiable and user selectable icons;

determining whether a user input is an icon identifying input or an icon selection input; and

transmitting a wireless message from the bidirectional wireless communications device that includes an indication of the selected one of the set of icons in response to a determination that that the user input is the icon selection input.

26. The processor-readable medium of claim 25 wherein determining whether a user input is an icon identifying input or an icon selection input comprises determining whether the user input is a scrolling type of user input or a clicking type of user input.

27. The processor-readable medium of claim 25 wherein determining whether a user input is an icon identifying input or an icon selection input comprises determining whether the user input is a rocker action of a joystick or a clicking action of the joystick.

28. The processor-readable medium of claim 25, wherein instructions to cause a processor to implement a user interface for polling on a bidirectional wireless communications device further comprise:

providing an indication in a response to a query of when the response to the query is sent.

29. The processor-readable medium of claim 28 wherein providing an indication in a response to a query of when the response to the query is sent comprises providing an indication of a date and time of day.