METHODS AND SYSTEMS FOR USER-PRODUCED ADVERTISING CONTENT

• US 20070282675A1
• Filed: 05/30/2006
• Published: 12/06/2007
• Est. Priority Date: 05/30/2006
• Status: Abandoned Application

• Current Assignee: BrandPort, Inc. (Emergent Technology Holdings LP)
• Original Assignee: BrandPort, Inc. (Emergent Technology Holdings LP)
• Inventors: Varghese, Kivin
• Application Number:
  US11/421,011
• Publication Number:
  US 20070282675A1
• Time in Patent Office: Days
• US Class Current: 705/14.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes

Abstract

Systems and methods for facilitating the creation of user-produced advertising are disclosed. In the disclosed systems and methods, users are asked to produce advertising for specified products and to provide those advertisements to a central aggregator or facilitator. Based on the user-produced advertisements, the aggregator or facilitator may select one or more users for a reward. User-produced advertisements may be publicly posted for comment or distribution among users, and may be distributed in any communication medium. Users are also encouraged to form social networks around the user-produced advertising.

Claims

1. A method for advertising, comprising:

providing an advertisement production opportunity to a plurality of users through a communication network;

specifying advertisement message elements;

allowing the plurality of users to produce user-produced advertisements;

identifying at least one user worthy of a reward based on the user-produced advertisements;

providing the identified user with the reward; and

providing personalized spaces for the plurality of users that allow each user to offer a listing of favorite users and one or more additional elements selected from the group consisting of biographical information, favorite advertisements, and external resources.

2. The method of claim 1, further comprising:

posting one or more of the user-produced advertisements; and

allowing one or more of the plurality of users to take one or more actions selected from the group consisting of viewing the user-produced advertisements, ranking the user-produced advertisements, commenting on the user-produced advertisements, and forwarding the user-produced advertisements or links to the user-produced advertisements to others.

3. The method of claim 1, further comprising distributing the user-produced advertisements through the communication network.

4. The method of claim 1, further comprising distributing the user-produced advertisements through other media channels.

5. The method of claim 1, further comprising publicly indexing the user-produced advertisements by user.

6. The method of claim 1, further comprising, for at least one of the plurality of users:

presenting one of the user-produced advertisements to the user;

confirming that the user has paid attention to the advertisement; and

if the user has paid attention to the advertisement, compensating the user.

7. The method of claim 1, wherein a plurality of entities is provided with an advertisement production opportunity and the entities are advertising agencies.

8. The method of claim 1, further comprising selecting particular users or entities from the plurality of users or entities to whom the advertisement production opportunity will be offered.

9. The method of claim 8, wherein the advertisement production opportunity is offered to particular users or entities who are in the same geographic region as an advertiser sponsoring the advertisement production opportunity.

10. Machine-readable instructions on a machine-readable medium interoperable with a machine to perform the method of claim 1.

11. A method of creating advertising through a communication network, comprising:

collecting demographic, psychographic, or behavioral information on a plurality of users;

matching one or more of the plurality of users with an advertisement production opportunity;

accepting user-produced advertisements responsive to the advertisement production opportunity through the communication network;

identifying users among the plurality of users worthy of a reward based on the user-produced advertisements;

providing the identified users with the reward; and

allowing the plurality of users to form an interconnected social network around the user-produced advertisements.

12. The method of claim 11, further comprising identifying a user worthy of a reward based upon the user-produced advertisements and providing the reward to the user.

13. An advertising method, comprising:

accepting candidate advertisements from users through a communication network;

selecting some of the candidate advertisements to distribute using the communication network;

distributing the selected candidate advertisements through the communication network;

identifying a best candidate advertisement at least in part by considering feedback on the selected candidate advertisements from the users; and

presenting an advertisement similar to or substantially the same as the best candidate advertisement.

14. The method of claim 13, wherein the communication network comprises the Internet.

15. The method of claim 13, wherein the advertisement is presented in association with an event.

16. The method of claim 15, wherein the advertisement is presented as a part of television coverage of the event.

17. The method of claim 15, wherein the event comprises a sporting event.

18. The method of claim 17, wherein the sporting event comprises the SUPERBOWL.

19. The method of claim 13, wherein the presented advertisement is a polished version of the best candidate advertisement.

20. The method of claim 13, wherein the selected candidate advertisements are distributed through the communication network so as to solicit feedback from users.