PROVIDING AN ACTIONABLE EVENT IN AN INTERCEPTED TEXT MESSAGE FOR A MOBILE DEVICE BASED ON CUSTOMIZED USER INFORMATION

• US 20070282954A1
• Filed: 06/06/2006
• Published: 12/06/2007
• Est. Priority Date: 06/06/2006
• Status: Active Grant

• Current Assignee: Pinterest, Inc.
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kim, Ben, Henderson, Irvin, Zhu, Tong
• Granted Patent: US 8,170,584 B2
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 63/166 at the transport layer
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 4/14 Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A network device, method, and apparatus are directed towards intercepting a message, such as an SMS, EMS, MMS message, email message, or the like, from a source device directed towards a mobile device. The intercepted message'"'"'s contents are analyzed. In addition, a mobile user profile is determined from characteristics of the mobile device and tracked usage of a mobile user of the mobile device. An actionable event may then be inserted into the intercepted message based, in part, on the analysis and the mobile user profile. The modified message is then provided to the mobile device, where the mobile user may select the actionable event to receive non-requested content.

Claims

1. A network device for use in providing content to a mobile device over a network, comprising:

a memory component for storing data; and

a processing component for executing data that enables actions, including;

intercepting a message from a source device directed to a mobile device;

determining a mobile user profile from characteristics of the mobile device, and from a tracked usage of the mobile device by a mobile user;

analyzing content of the intercepted message;

modifying the intercepted message with an actionable event based on the mobile user profile and the analyzed content; and

providing the modified message to the mobile device, wherein the mobile user is enabled to select the actionable event to receive non-requested content.

2. The network device of claim 1, wherein determining the mobile user profile further comprises determining a geographic location of the mobile device, and wherein modifying the intercepted message further comprises also employing the geographic location to determine the actionable event with which the intercepted message is modified.

3. The network device of claim 1, wherein the actionable event further comprises at least one of a telephone number, or a Uniform Resource Locator (URL).

4. The network device of claim 1, wherein the actions further comprise:

further modifying the intercepted message by inserting text based on the mobile user profile and the analyzed content.

5. The network device of claim 1, wherein the intercepted message is at least one of a Short Message Service (SMS) message, Multimedia Messaging Service (MMS) message, or an Enhanced Message Service (EMS) message.

6. The network device of claim 1, wherein the intercepted message is an email message.

7. The network device of claim 1, wherein the actionable event further comprises at least one of a text message, a graphic, an audio file, or a video file that is arranged to prompt an action over the network by the mobile user of the mobile device.

8. The network device of claim 1, wherein modifying the intercepted message further comprises inserting the actionable event into the intercepted message.

9. The network device of claim 1, wherein modifying the intercepted message further comprises replacing the contents of the intercepted message with at least a portion of the intercepted message and the actionable event.

10. The network device of claim 1, wherein modifying the intercepted message further comprises replacing the contents of the intercepted message with a Uniform Resource Locator (URL) or a phone number to the contents of the intercepted message and the non-requested content.

11. A processor readable medium that includes data, wherein the execution of the data provides for managing a communication over a network with a mobile device by enabling actions, including:

intercepting a message from a source device directed to a mobile device;

analyzing content of the intercepted message;

determining a mobile user profile from characteristics of the mobile device, and from a tracked usage of the mobile device by a mobile user;

selecting non-requested content based on the analysis, and the mobile user profile;

generating an actionable event based on the non-requested content and at least one characteristic of the mobile device;

modifying the intercepted message by combing the actionable event with the intercepted message; and

forwarding the modified message to the mobile device, wherein the mobile user is enabled to select the actionable event to receive non-requested content.

12. The processor readable medium of claim 11, wherein the intercepted message is at least one of a Short Message Service (SMS) message, Multimedia Messaging Service (MMS) message, or an Enhanced Message Service (EMS) message.

13. The processor readable medium of claim 11, wherein the actionable event further comprises at least one of a text message, a graphic, an audio file, or a video file that is arranged to prompt an action over the network by the mobile user of the mobile device.

14. The processor readable medium of claim 11, wherein the non-requested content further comprises at least one of the following:

an advertisement, a notice of an event related to the content of the intercepted message, additional content from the source device, or instructions on an available service.

15. The processor readable medium of claim 11, wherein the characteristics of the mobile device are determined from at least one of a mobile device identifier or a mobile user agent profile.

16. A method of managing a mobile communication over a network, comprising:

intercepting a message from a source device directed to a mobile device;

analyzing content of the intercepted message;

determining a mobile user profile from characteristics of the mobile device, and from a tracked usage of the mobile device by a mobile user;

generating an actionable event based, in part, on non-requested content that is selected based on the analysis, and the mobile user profile;

modifying the intercepted message by combing the actionable event with the intercepted message; and

forwarding the modified message to the mobile device, wherein the mobile user is enabled to select the actionable event to receive non-requested content.

17. The method of claim 16, wherein modifying the intercepted message further comprises replacing the contents of the intercepted message with at least a portion of the intercepted message and the actionable event.

18. The method of claim 16, wherein modifying the intercepted message further comprises replacing the contents of the intercepted message with a Uniform Resource Locator (URL) or a phone number to the contents of the intercepted message and the non-requested content.

19. The method of claim 16, wherein the source device is a content service that is configured to provide an alert message to the mobile device.

20. The method of claim 16, wherein the source device is another mobile device, and the method further comprises:

intercepting a response message from the mobile device destined for the source device;

analyzing content of the intercepted response message;

determining another mobile user profile from characteristics of the source device, and from a tracked usage of the source device;

generating another actionable event based, in part, on the analysis of the response message, and the other mobile user profile;

modifying the intercepted response message by combing the other actionable event with the intercepted response message; and

forwarding the modified response message to the source device, wherein the other actionable event enables access to the other non-requested content.

21. A modulated data signal configured to include program instructions for performing the method of claim 16.

22. A mobile device for use in receiving a message over a network, comprising:

A transceiver that is arranged to receive and to send messages over the network; and

a processing component for executing data that enables actions, including;

receiving a Short Message Service (SMS) message, wherein the SMS message was intercepted from a originator and modified by the interceptor to insert an actionable event based on a tracked usage of the mobile device, a characteristic of the mobile device, and content of the intercepted SMS message;

displaying the SMS message including the actionable event; and

enabling a mobile user of the mobile device to select the actionable event to receive non-requested content.

23. The mobile device of claim 22, wherein the actionable event further comprises at least one of a text message, a graphic, an audio file, or a video file that is arranged to prompt an action over the network by the mobile user of the mobile device.

24. The mobile device of claim 22, wherein the actionable event further comprises a Uniform Resource Locator (URL) that is configured to launch a browser application within the mobile device to enable access to the non-requested content.

25. The mobile device of claim 22, wherein the actionable event further comprises a telephone number that the mobile user may select to access, at least in part, the non-requested content.

26. An apparatus for use in managing a communication over a network, comprising:

a transceiver that intercepts a message directed to a mobile device from a computing device;

means for determining a mobile user profile from characteristics of the mobile device, and from a tracked usage of the mobile device by a mobile user;

means for analyzing content of the intercepted message;

means for modifying the intercepted message with an actionable event based on the mobile user profile and the analyzed content; and

means for forwarding the modified message to the mobile device, wherein the mobile user is enabled to select the actionable event to receive non-requested content.