SYSTEM AND METHOD FOR TARGETED ADVERTISING

• US 20070293198A1
• Filed: 04/26/2007
• Published: 12/20/2007
• Est. Priority Date: 04/28/2006
• Status: Abandoned Application

• Current Assignee: Callture, Inc.
• Original Assignee: Callture, Inc.
• Inventors: Sanmugasuntharam, Sivakumaran, Rashid, Mamoon, Mendoza, Anton
• Application Number:
  US11/740,406
• Publication Number:
  US 20070293198A1
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: H04M 3/2281 Call monitoring, e.g. for law enforcement purposes; Call tracing; Detection or prevention of malicious calls
• CPC Class Codes: H04M 3/42068 where the identifier is used to access a profile
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A method and system for targeting advertising content to a user of a telecommunication system is provided. Information related to users of a particular service offered by the telecommunication system is gathered and used to create a user profile for each user, which is stored by an advertising system. The user profiles are used, along with analysis of communications made by the user, to correlate advertising content to a particular demographic that likely includes that user. The advertising content is presented to the user before, during or following a communication, typically using an interface on a device used to perform the communication.

Claims

1. A method for providing advertising to a user in a telecommunication system, the method comprising:

obtaining information related to said user;

assigning one or more identifier to said user based on the nature of said information;

identifying an advertisement applicable to said user based on at least one of said one or more identifier; and

providing said advertisement to said user using said telecommunication system.

2. A method according to claim 1 wherein said obtaining information comprises recording a communication made by said user using said telecommunication system.