Method and system for facilitating marketing dialogues

• US 20080000812A1
• Filed: 06/13/2007
• Published: 01/03/2008
• Est. Priority Date: 07/24/2000
• Status: Active Grant

• Current Assignee: Ip Ot Sub Ulc
• Original Assignee: Vignette Partnership LP (Open Text Corporation)
• Inventors: Payne, Andrew, Snapper, William, Campbell, James, Reistad, Brian
• Granted Patent: US 7,647,372 B2
• Time in Patent Office: Days
• US Class Current: 209/201
• CPC Class Codes: G06F 3/04847 Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
• CPC Class Codes: G06Q 10/06316 Sequencing of tasks or work
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/42 Mailbox-related aspects, e.g. synchronisation of mailboxes
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

Systems and methods for carrying on marketing dialogues are disclosed. Specifically, embodiments of the systems and methods presented may allow marketing dialogues to be carried on with a set of participants by sending a communication to each of the participants. Another set of participant may be assembled from the initial participants and an action may then be taken with respect to this second set of participants.

Claims

1. A method for facilitating a network based dialogue, comprising:

obtaining a set of first corresponding participants;

executing a first instruction of a first program, wherein first program is associated with each of the set of first corresponding participants and the first instruction is operable to send a first communication to each of the set of first corresponding participants;

assembling a set-of second corresponding participants, wherein each of the set of second corresponding participants is in the set of first corresponding participants, a first specified event has occurred in conjunction with each of the set of second corresponding participants and the set of second corresponding participants is assembled by determining the occurrence of the first specified event in conjunction with each of the set of second corresponding participants; and

executing a second instruction in conjunction with each of the second set of corresponding participants, wherein the second instruction is associated with a first action to be performed in conjunction with each of the set of second corresponding participants.

2. The method of claim 1 wherein the first specified event is an interaction with the first communication.

3. The method of claim 2, wherein the first communication is an email.

4. The method of claim 3, wherein the interaction is clicking on a link within an email

5. The method of claim 1, wherein the first specified event is the expiration of a specified time period.

6. The method of claim 1, wherein the second instruction corresponds to the first program.

7. The method of claim 1, wherein the first action is sending a second communication to each of the set of second corresponding participants.

8. The method of claim 7, wherein the second communication occurs on a different channel than the first communication.

9. The method of claim 1, wherein the set of first corresponding participants is obtained from an interaction between each of the set of first corresponding participants and a web site.

10. The method of claim 1, wherein the first action comprises storing the set of second corresponding participants.

11. The method of claim 10, wherein the first action further comprises recording responses to first communication

12. The method of claim 11, further comprising determining a number of responses to the first communication.

13. The method of claim 10, further comprising obtaining the set of second corresponding participants;

and

executing a third instruction of a second program in conjunction with each of the second corresponding participants, wherein the third instruction is associated with a second action to be performed in conjunction with each of the second corresponding participants.

14. The method of claim 13, wherein the second action is sending a second communication to each of the set of second corresponding participants.

15. The method of claim 14, wherein the second communication occurs on a different channel than the first communication.

16. A method for facilitating a network based dialogue, comprising:

assembling a set of first corresponding participants, wherein assembling the first set of corresponding participants comprises executing a first instruction of a first program in conjunction with each of the first corresponding participants, wherein the first instruction is operable to determine the occurrence of a first specified event in conjunction with each of the first corresponding participants;

assembling a set of second corresponding participants, wherein each of the set of second corresponding participants is in the set of first corresponding participants; and

executing a second instruction in conjunction with each of the second set of corresponding participants, wherein the second instruction is associated with a first action to be performed in conjunction with each of the second corresponding participants.

17. The method of claim 16, wherein the first specified event is an interaction with a web site.

18. The method of claim 16, wherein the first specified event is a purchase.

19. The method of claim 16, wherein the first action is specific to each of the set of second corresponding participants.

20. The method of claim 19, wherein the first action for a second corresponding participant is determined based on the first specified event associated with the second corresponding participant.

21. The method of claim 19, wherein the first action is sending a second communication to each of the set of second corresponding participants.

22. A computer readable medium for facilitating a network based dialogue, comprising instructions translatable for:

obtaining a set of first corresponding participants;

executing a first instruction of a first program, wherein first program is associated with each of the set of first corresponding participants and the first instruction is operable to send a first communication to each of the set of first corresponding participants;

assembling a set of second corresponding participants, wherein each of the set of second corresponding participants is in the set of first corresponding participants, a first specified event has occurred in conjunction with each of the set of second corresponding participants and the set of second corresponding participants is assembled by determining the occurrence of the first specified event in conjunction with each of the set of second corresponding participants; and

executing a second instruction in conjunction with each of the second set of corresponding participants, wherein the second instruction is associated with a first action to be performed in conjunction with each of the set of second corresponding participants.

23. The computer readable medium of claim 22, wherein the first specified event is an interaction with the first communication.

24. The computer readable medium of claim 23, wherein the first communication is an email.

25. The computer readable medium of claim 24, wherein the interaction is clicking on a link within an email

26. The computer readable medium of claim 22, wherein the first specified event is the expiration of a specified time period.

27. The computer readable medium of claim 22, wherein the second instruction corresponds to the first program.

28. The computer readable medium of claim 22, wherein the first action is sending a second communication to each of the set of second corresponding participants.

29. The computer readable medium of claim 28, wherein the second communication occurs on a different channel than the first communication.

30. The computer readable medium of claim 22, wherein the set of first corresponding participants is obtained from an interaction between each of the set of first corresponding participants and a web site.

31. The computer readable medium of claim 22, wherein the first action comprises storing the set of second corresponding participants.

32. The computer readable medium of claim 31, wherein the first action further comprises recording responses to first communication

33. The computer readable medium of claim 32, further comprising instructions translatable for:

determining a number of responses to the first communication.

34. The computer readable medium of claim 31, further comprising instructions translatable for:

obtaining the set of second corresponding participants; and

executing a third instruction of a second program in conjunction with each of the second corresponding participants, wherein the third instruction is associated with a second action to be performed in conjunction with each of the second corresponding participants.

35. The computer readable medium of claim 34, wherein the second action is sending a second communication to each of the set of second corresponding participants.

36. The computer readable medium of claim 35, wherein the second communication occurs on a different channel than the first communication.

37. A computer readable medium for facilitating a network based dialogue, comprising instructions translatable for:

assembling a set of first corresponding participants, wherein assembling the first set of corresponding participants comprises executing a first instruction of a first program in conjunction with each of the first corresponding participants, wherein the first instruction is operable to determine the occurrence of a first specified event in conjunction with each of the first corresponding participants;

assembling a set of second corresponding participants, wherein each of the set of second corresponding participants is in the set of first corresponding participants; and

executing a second instruction in conjunction with each of the second set of corresponding participants, wherein the second instruction is associated with a first action to be performed in conjunction with each of the second corresponding participants.

38. The computer readable medium of claim 37, wherein the first specified event is an interaction with a web site.

39. The computer readable medium of claim 37, wherein the first specified event is a purchase.

40. The computer readable medium of claim 37, wherein the first action is specific to each of the set of second corresponding participants.

41. The computer readable medium of claim 40, wherein the first action for a second corresponding participant is determined based on the first specified event associated with the second corresponding participant.

42. The computer readable medium of claim 40, wherein the first action is sending a second communication to each of the set of second corresponding participants.