Advertising Middleware

• US 20080004952A1
• Filed: 06/30/2006
• Published: 01/03/2008
• Est. Priority Date: 06/30/2006
• Status: Active Grant

• Current Assignee: Nokia Technologies Oy (Nokia Corporation)
• Original Assignee: Nokia Corporation
• Inventors: Koli, Ari
• Granted Patent: US 9,135,626 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services

Abstract

A method and system for facilitating interaction with one or more advertisement functionalities is provided. An advertisement middleware provides advertisement functionalities for interfacing with one or more systems and components of an underlying device. The advertisement middleware includes a transport layer, an application programming interface and one or more functional modules. The functional modules may include a player module, a cache, a report module, a profile module, a loyalty module and a payment module. Each module may perform various advertising tasks for an advertisement application. In addition, use of a particular advertisement application may be tracked to provide incentives to developers to create advertisement applications.

Claims

1. A method, comprising:

receiving, at a middleware component, an advertisement request from an application;

extracting, at the middleware component, one or more parameters from the advertisement request;

selecting, at the middleware component, one or more advertisements from a database, wherein the selection is based on the one or more parameters; and

providing the selected one or more advertisements to the application in accordance with the one or more parameters.

2. The method of claim 1, further comprising transmitting a request for one or more advertisements to an advertisement server in accordance with the one or more parameters.

3. The method of claim 2, further comprising:

receiving the requested one or more advertisements from the advertisement server; and

storing, at the middleware component, the one or more advertisements from the advertisement server in the database.

4. The method of claim 1, further comprising outputting the selected one or more advertisements to an end-user interface in accordance with the one or more parameters.

5. The method of claim 1, further comprising providing usage information to at least one of the application or an advertisement server.

6. The method of claim 5, further comprising providing user profile information to at least one of the application or the advertisement server.

7. The method of claim 1, further comprising tracking, at the middleware component, loyalty information.

8. The method of claim 1, further comprising tracking, at the middleware component, payment information associated with the usage information.

9. An advertisement middleware, comprising:

an advertisement cache configured to store one or more advertisements;

one or more application interfaces configured for communicating with one or more applications; and

an advertisement player component configured to;

receive a request for advertisements from the one or more applications through at least one of the one or more application interfaces, the request including one or more advertisement parameters;

select one or more advertisements from the advertisement cache in accordance with the one or more advertisement parameters; and

display the selected one or more advertisements.

10. The advertisement middleware of claim 9, wherein the advertisement player is further configured to request one or more advertisements from a server in accordance with the one or more advertisement parameters.

11. The advertisement middleware of claim 10, wherein the advertisement player is further configured to:

receive the requested one or more advertisements from the server; and

store the requested one or more advertisements from the server in the advertisement cache.

12. The advertisement middleware of claim 9, further comprising a report module configured to track usage information.

13. The advertisement middleware of claim 9, further comprising a user profile module configured to track user profile information.

14. One or more computer readable media storing computer-executable instructions that, when executed by a processor, provide an advertising middleware comprising:

an advertisement cache configured to store one or more advertisements;

one or more application interfaces configured for communicating with one or more applications; and

an advertisement player component configured to;

receive a request for advertisements from the one or more applications through at least one of the one or more application interfaces, the request including one or more advertisement parameters;

select one or more advertisements from the advertisement cache in accordance with the one or more advertisement parameters; and

display the selected one or more advertisements.

15. The computer readable media of claim 14, wherein the advertisement player component is further configured to request one or more advertisements from an advertisement server in accordance with the one or more advertisement parameters.

16. The computer readable media of claim 15, wherein the advertisement player component is further configured to:

receive the one or more requested advertisements from the advertisement server; and

store the requested one or more advertisements in the advertisement cache.

17. The computer readable media of claim 14, further comprising a report module configured to track usage information.

18. The computer readable media of claim 14, further comprising a user profile module configured to track user profile information.

19. A mobile terminal, comprising:

a display;

a transceiver;

a processor; and

memory storing computer readable instructions that, when executed by the processor, cause the mobile terminal to perform a method including;

receiving a registration request from an application running on the mobile terminal;

registering the application;

receiving a command from the application, the command including a request for advertisements and one or more advertisement parameters;

identifying one or more advertisements stored in the memory based on the advertisement parameters; and

displaying the identified one or more advertisements on the display.

20. The mobile terminal of claim 19, wherein the method further comprises transmitting a request, through the transceiver, for one or more advertisements to an advertisement server, wherein the request includes the one or more advertisement parameters.

21. The mobile terminal of claim 20, wherein the method further comprises:

receiving the requested one or more advertisements from the server; and

storing the identified one or more advertisements in the memory.

22. The mobile terminal of claim 19, wherein the method further comprises tracking usage information.

23. The mobile terminal of claim 19, wherein the method further comprises tracking user profile information.

24. A business model, comprising:

a developer implementing interface functionality into an application to provide one or more advertisements via an advertisement middleware;

the developer registering the application with a server;

the advertisement middleware providing a report to the server; and

the developer receiving payment for revenue generated from the one or more advertisements based on the report.