REPUTATION DATA FOR ENTITIES AND DATA PROCESSING

• US 20080005223A1
• Filed: 06/28/2006
• Published: 01/03/2008
• Est. Priority Date: 06/28/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Flake, Gary W., Platt, John C., Goodman, Joshua T., Meek, Christopher A., Horvitz, Eric J., Moss, Kenneth A., Gounares, Alexander G., Gates, William H.
• Application Number:
  US11/427,315
• Publication Number:
  US 20080005223A1
• Time in Patent Office: Days
• US Class Current: 709/203
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

Architecture for creation and processing of reputation data for entities such as websites, users, hardware, software, documents, objects and facts. Reputation data can be utilized in connection with web-based searching such that the reputation of websites provides a metric in connection with ranking of search results as well as enhancing delivery of meaningful and accurate information to users. A computer-implemented system is provided that comprises an aggregation component for receiving and aggregating information relating to an entity (e.g., user, website, data, hardware, software), and a reputation engine that employs the aggregated information to generate reputation data therefrom. Other aspects allow for management of the data, hardware and software based on the reputation data, and access to such entities.

Claims

1. A computer-implemented system that facilitates network-based interaction, comprising:

an aggregation component that receives and aggregates information related to click-through rate of a website; and

a reputation engine that employs the aggregated information to generate reputation data based on the click-through rate.

2. The system of claim 1, further comprising a reputation index that indexes the reputation data for storage and retrieval.

3. The system of claim 1, further comprising a validation component that authenticates the reputation data associated with the website.

4. The system of claim 1, wherein aggregation component aggregates information related to user interaction information associated with at least one of data, hardware and software.

5. The system of claim 1, wherein the aggregation component aggregates information related to at least one of data, hardware, and software of the website, and the reputation data generated by the reputation engine is related to reputation of at least one of data, hardware, and software of the website.

6. The system of claim 1, wherein the reputation data is utilized to rank results of a search.

7. The system of claim 1, wherein the reputation engine generates the reputation data as part of or in association with an advertising model to provide qualitative information related thereto.

8. The system of claim 1, wherein the reputation engine generates the reputation data as part of or in association with an economic model to provide qualitative information related thereto.

9. The system of claim 1, further comprising a validation component that validates the reputation data in relation to at least one of another website, a web page, a blog, and a social network.

10. The system of claim 1, wherein the aggregation component aggregates additional website information related to at least one of a cross-reference, a comment, longevity of the website, number of website transactions, timeliness of the website information, bandwidth, consumer reports about the website and, links to and from the website.

11. The system of claim 1, further comprising a machine learning and reasoning component that employs a probabilistic and/or statistical-based methods to build classifiers that output the reputation directly independent of how the reputation is used subsequently.

12. A computer-implemented method that facilitates network-based interaction, comprising:

receiving website information related to a website;

aggregating the information for analysis and processing;

creating reputation data from the website information;

outputting the reputation data for use by other network systems; and

validating the reputation data in response to a search.

13. The method of claim 12, further comprising processing the reputation data to determine which network information to pull from the network systems and store locally on the website for local access.

14. The method of claim 12, further comprising authenticating reputation data received from one of the other network systems.

15. The method of claim 12, further comprising controlling access to hardware based upon the reputation data.

16. The method of claim 12, further comprising controlling access to a software application based upon the reputation data.

17. The method of claim 12, further comprising controlling access to a group of network users based on the reputation data.

18. The method of claim 12, further comprising grouping network website based upon the reputation data provided by one or more of the network systems.

19. The method of claim 12, further comprising managing publication of documents of the website based on the reputation data.

20. A computer-executable system, comprising:

computer-implemented means for receiving website information related to a website;

computer-implemented means for aggregating the website information for analysis and processing;

computer-implemented means for creating reputation data from the website information based in part on interaction with the website, the reputation data created at least one of manually and automatically;

computer-implemented means for providing access to the reputation data by other network systems; and

computer-implemented means for ranking search results based on the reputation data.