Privacy protection system and method

• US 20080010206A1
• Filed: 06/26/2007
• Published: 01/10/2008
• Est. Priority Date: 05/08/2001
• Status: Active Grant

• Current Assignee: Thomas Coleman
• Original Assignee: Thomas Coleman
• Inventors: Coleman, Thomas
• Granted Patent: US 7,835,990 B2
• Time in Patent Office: Days
• US Class Current: 705/051
• CPC Class Codes: G06F 21/6254 by anonymising data, e.g. decorrelating personal data from the owner's identification
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/265 Personal security, identity or safety

Abstract

A method and system for asserting control over and protecting the privacy of individuals'"'"' personal and transactional information, to prevent unauthorized use thereof, and permit limited use thereof, with compensation, to the extent permitted the individual. Privacy notices are given in printed and electronic form to other parties involved in the individuals'"'"' transactions. The individuals'"'"' own data are collected and maintained in a privacy trust database. On a voluntary basis, abstracted, anonymous profile information can be made available to advertisers, in exchange for compensation to the individuals. One use is in a content broadcasting system, where receipt of profile based viewer-specific commercial messages provide financial compensation for the cost of user-selected content received by the individual.

Claims

1. Method of managing privacy in transactions, comprising:

notifying entities involved in transactions of restrictions on the use of personal and transaction data;

designating a secure data rights organization to receive and hold the personal and transaction data; and

granting limited rights to the secure data rights organization for the use or non-use of the data on a predetermined basis.

2. A system for managing privacy of persons in transactions, comprising:

a plurality of personal privacy notifications in printed or electronically transmittable form, the notifications for delivery to other parties involved in transactions of persons;

a secure database for receiving and holding personal and transactional information for the persons;

a profile controller in communication with the information in the database for providing profiles of personal data to third parties on a predetermined basis.

3. A method for delivering selected content and targeted recipient-specific commercial messages, comprising:

providing content transmission system to provide selectable content to recipients;

holding confidential personal profiles of recipients;

providing a plurality of commercial messages intended for presentation to selected individuals according to personal profiles; and

integrating the transmission of content selected by a recipient and individually targeted commercial messages selected according to recipient profile, for presentation to the recipient.

4. A system for delivery of broadcast content and recipient-specific commercial messages, comprising:

a content transmission system connectable to provide selectable content to recipients;

a privacy trust holding personal profiles of recipients;

an ad server holding a plurality of commercial messages intended for presentation to selected individuals according to personal profiles; and

an integrator connected for control of the content transmission system and ad server to provide content selected by a recipient and individually targeted commercial messages selected according to recipient profile.