NETWORK FOR TARGETING INDIVIDUAL OPERATING A MICROCOMPUTER REGARDLESS OF HIS LOCATION
First Claim
1. A method for targeting a user operating a mobile computing device to offer to supply the user with goods or services, comprising:
- connecting the mobile computing device to a server on an Internet via a wireless connection;
providing the server with a geographical location of the mobile computing device and a name of the user of the mobile computing device;
identifying a profile of the user at the server from the name of the user, the profile identifying goods and services that are appropriate to the user; and
generating an offer for goods or services that are available within a range of the geographical location in accordance with the profile; and
transmitting the offer to the mobile computing device from the server.
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Accused Products
Abstract
A network adapted to target an individual operating a microcomputer that is linked to an Internet to offer this individual goods or services appropriate to his needs that are available at a place within reach of the individual'"'"'s present location. The microcomputer is provided with a GPS receiver that indicates the present location of the individual, this location and the identity of the individual being transmitted from the microcomputer to a web site on the highway. At the web site, a computer associated with a data bank storing the profiles of a multitude of consumers is programmed to find out whether the identified individual is included in the data bank, and to determine from his profile whether there are available at a place reachable from his present location appropriate goods or services. If a match is found, an offer to supply such goods or services is conveyed from the web site to the microcomputer.
37 Citations
20 Claims
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1. A method for targeting a user operating a mobile computing device to offer to supply the user with goods or services, comprising:
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connecting the mobile computing device to a server on an Internet via a wireless connection;
providing the server with a geographical location of the mobile computing device and a name of the user of the mobile computing device;
identifying a profile of the user at the server from the name of the user, the profile identifying goods and services that are appropriate to the user; and
generating an offer for goods or services that are available within a range of the geographical location in accordance with the profile; and
transmitting the offer to the mobile computing device from the server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 14)
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8. A system for offering goods or services to a person, comprising:
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an Internet;
a mobile computing device operated by the person having;
a device that determines a location of the mobile computing device;
means for providing an identification of the user; and
a wireless connection to the Internet; and
a server connected to the Internet having;
means for receiving information from the mobile computing device via the Internet;
a memory with a profile of the person including the identification of the user and the identity of goods and services that are appropriate to the person;
a processor that generates an offer for goods or services available within a range of the location in accordance with the profile and information received from the mobile computing device; and
means for transmitting the offer to the mobile computing device via the Internet. - View Dependent Claims (9, 10, 11, 12, 13)
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15. A mobile computing device operated by a user for communication with a server to receive offers for goods and services, comprising:
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a device that determines a location of the mobile computing device;
means for providing an identification of the user of the mobile computer device; and
a wireless connection to the Internet; and
a processor that provides the location and the identification to the server, that receives offers for goods and services within a range of the location in accordance with a profile of the user and the location, and that conveys the offers to the person. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification