Affiliate Distribution of Advertisements with Compensation for Attention

• US 20080021783A1
• Filed: 09/06/2007
• Published: 01/24/2008
• Est. Priority Date: 04/12/2001
• Status: Abandoned Application

• Current Assignee: BrandPort, Inc. (Emergent Technology Holdings LP)
• Original Assignee: BrandPort, Inc. (Emergent Technology Holdings LP)
• Inventors: Varghese, Kivin
• Application Number:
  US11/851,099
• Publication Number:
  US 20080021783A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods and systems for advertising are disclosed. In the disclosed methods, advertisements are distributed in a medium such as the World Wide Web through affiliates. If a user views an advertisement, he or she may be compensated for his or her attention by a centralized compensation coordinator who contracts with the affiliates to distribute the advertisements.

Claims

1. A method of advertising, comprising:

providing an affiliate with a code element or a link to a code element that, when executed by a machine, allows a user to view one or more advertisements, confirms that the user has viewed the one or more advertisements, and allows the user to be compensated for viewing the advertisements; and

compensating the affiliate;

wherein the code element is adapted to be distributed to users in the context of an informational page transmitted to users.

2. The method of claim 1, further comprising compensating the affiliate based on a number of users provided by the affiliate.

3. The method of claim 1, further comprising compensating the affiliate based on a number of advertisements viewed by users provided by the affiliate.

4. The method of claim 1, further comprising compensating the affiliate based on the degree to which the code element is integrated into the informational page.

5. The method of claim 1, wherein the informational page is a World Wide Web page.

6. The method of claim 5, wherein the code element is a media object.

7. The method of claim 6, wherein the media object is a FLASH or SILVERLIGHT object.

8. The method of claim 5, wherein the code element is an HTML link.

9. The method of claim 1, further comprising providing individual code elements to each of a plurality of affiliates, at least some of the individual code elements being different from one another.

10. The method of claim 9, wherein the individual code elements are particularly adapted for the ones of the plurality of affiliates to which they are provided.

11. A method of advertising, comprising:

allowing one or more users to view advertisements through one or more affiliates;

compensating the one or more users for viewing the advertisements; and

compensating the affiliate.

12. The method of claim 11, further comprising, before compensating the one or more users, confirming that the one or more users have paid attention to the advertisements.

13. The method of claim 11, further comprising providing the advertisements to the one or more users for viewing from a central source.

14. A system for advertisement distribution, comprising:

an advertisement system connected to a communications network, the advertisement system being adapted to store and communicate one or more advertisements to user clients over the communications network; and

one or more affiliate systems adapted to provide a code element to the user clients in the course of providing the user clients with an informational page over the communications network, the code element allowing users to view and be compensated for viewing one or more advertisements communicated by the advertisement system.

15. The system of claim 14, further comprising a coordinator that provides users with compensation for viewing and rating the one or more advertisements.

16. The system of claim 15, wherein the coordinator provides the one or more affiliates with compensation.

17. The system of claim 14, wherein the communications network is the Internet and the informational page is a World Wide Web page.

18. The system of claim 15, wherein the coordinator provides the one or more affiliates with the code element.

19. Machine-readable instructions on a machine-readable medium interoperable with a machine to:

obtain an advertisement from a central source using a communication network;

allow a user to view the advertisement;

confirm that the user has paid attention to the advertisement; and

communicate identifying information about the user and an affiliate that provided the machine-readable instructions to the user such that the user can be compensated for viewing and paying attention to the advertisement and the affiliate can be compensated.

20. The machine-readable instructions of claim 19, wherein the machine-readable instructions are adapted in one or both of appearance and attributes for the affiliate that provided the machine-readable instructions.

21. A method of distributing advertising, comprising:

providing code elements to users through affiliates, the code elements allowing users to

obtain one or more advertisements from a central source using a communication network,

view the one or more advertisements, and

be compensated for viewing the one or more advertisements if the users have paid attention to the advertisements;

communicating identifying information about the users and the affiliates who provided the code elements to the users to the central source; and

compensating the affiliates.