CONTEXT BASED MARKETING
First Claim
1. A method of marketing based on context of mobile users, the method comprising the steps of:
- a. publisher publishing context information of various mobile users;
b. one or more subscribers placing bids for sending marketing and advertising material to users belonging to a context as selected by the subscribers;
c. publisher accepting bids from one or more subscribers for sending the subscribers'"'"' material to users of the given context; and
d. publisher sending the material to the users by applying business rules, where the material is given by the subscribers and approved by the publisher.
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Accused Products
Abstract
A method and system for sending marketing and advertising material to users based on context of the users. The users provide data pertaining to them to a publisher. The publisher has at least one subscriber who intends to send its marketing and advertising material to the users. The publisher sends a message to the subscribers informing them about the users having a particular context. Subsequently, the publisher receives bids from one or more subscribers for sending their marketing and advertising material to the users. The bids are evaluated by the publisher to choose a best bid. Later, the publisher sends the marketing and advertising material of the subscriber who had placed the best bid to users of a given context.
3 Citations
18 Claims
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1. A method of marketing based on context of mobile users, the method comprising the steps of:
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a. publisher publishing context information of various mobile users; b. one or more subscribers placing bids for sending marketing and advertising material to users belonging to a context as selected by the subscribers; c. publisher accepting bids from one or more subscribers for sending the subscribers'"'"' material to users of the given context; and d. publisher sending the material to the users by applying business rules, where the material is given by the subscribers and approved by the publisher. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer program product for marketing based on context of mobile users, the computer program product performing the steps comprising:
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a. a publisher publishing context information of various mobile users; d. one or more subscribers placing bids for sending marketing and advertising material to users belonging to a context as selected by the subscribers; e. publisher accepting bids from one or more subscribers for sending the subscribers'"'"' material to users of the given context; and f. publisher sending the material to the users by applying business rules, where the material is given by the subscribers and approved by the publisher. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A system for sending marketing material to users, the users provide information to a publisher, the publisher has at least one subscriber, the at least one subscriber intends to market one or more of its products and services to the users, the system comprising, a publisher module, wherein the publisher module comprises:
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a. a data collection module, the data collection module collects information from the users; b. a database, the database storing the context information of users, and marketing and advertising material provided by subscribers along with publisher and subscribers'"'"' information; c. a search module, the search module searches the database using search terms; d. a business module, the business module for storing business rules; e. a negotiation engine, the negotiation engine enabling negotiation between publishers and subscribers; f. a forwarding module, the forwarding module for sending the marketing and advertising material to the users; and g. a billing module, the billing module ensuring sending of confirmation messages to subscribers upon successful delivery of material to users, and sending of billing reports to subscribers. - View Dependent Claims (18)
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Specification