SYSTEM AND METHOD FOR GENERATING USER CONTEXTS FOR TARGETED ADVERTISING

  • US 20080034088A1
  • Filed: 04/12/2007
  • Published: 02/07/2008
  • Est. Priority Date: 08/03/2006
  • Status: Active Grant
First Claim
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1. A method of generating user contexts, to enable context sensitive advertising, by encouraging users of a system to participate through different end points of the system and using information of user actions, profile and location to generate context, the method comprising the steps of:

  • a) system storing information about users and their profiles at a central server;

    b) user engaging in actions at different end points of the system;

    c) information of the actions and the location of the actions being registered at a central server;

    d) actions being categorized in to pre-defined business events; and

    e) generating contexts of users by combining their profile information with the information on business events;

    f) choosing appropriate contexts by filtering the generated contexts based on statistical analysis of previous history of such actions by users.

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