Proximity-based wireless advertising system
First Claim
1. A proximity-based wireless system for delivering advertising messages to a consumer, the system comprising:
- a wireless loyalty card for use by the consumer, the wireless loyalty card having means for alerting the consumer about a received advertising message, means for displaying the received advertising message to the consumer, and means for uniquely identifying the card to the system and at a Point of Sale of a retailer;
means for distributing to the consumer a personalized loyalty offering for display on the loyalty card;
means for redeeming the personalized loyalty offering based on a result from the unique card identifying means at the retailer'"'"'s Point of Sale terminal; and
means for wirelessly transmitting the advertising messages to the wireless loyalty card only when the consumer is in close proximity to the retailer;
wherein the wireless loyalty card alerts the consumer about a received advertising message and displays the received advertising message to the consumer.
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Accused Products
Abstract
The proximity-based wireless advertising system includes a personal dedicated wireless electronics device that has display and alerting features. A wireless transceiver interacting with a web application over the internet or local area network can deliver marketing messages to the personal electronics device when a person carrying the device is at a location within the range of the wireless transceiver unit'"'"'s signal. Advertising messages are delivered based on both the retailers'"'"' and customers'"'"' preferences. Retailers and advertisers can choose advertising preferences for their consumers by using a web application user interface. Software is provided that integrates with the retailer'"'"'s point of sale software to electronically process any relevant coupons.
118 Citations
20 Claims
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1. A proximity-based wireless system for delivering advertising messages to a consumer, the system comprising:
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a wireless loyalty card for use by the consumer, the wireless loyalty card having means for alerting the consumer about a received advertising message, means for displaying the received advertising message to the consumer, and means for uniquely identifying the card to the system and at a Point of Sale of a retailer; means for distributing to the consumer a personalized loyalty offering for display on the loyalty card; means for redeeming the personalized loyalty offering based on a result from the unique card identifying means at the retailer'"'"'s Point of Sale terminal; and means for wirelessly transmitting the advertising messages to the wireless loyalty card only when the consumer is in close proximity to the retailer; wherein the wireless loyalty card alerts the consumer about a received advertising message and displays the received advertising message to the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A proximity-based wireless system for delivering advertising messages to a consumer, the system comprising:
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a wireless loyalty card for use by the consumer, the wireless loyalty card having means for alerting the consumer about a received advertising message, means for displaying the received advertising message to the consumer, means for uniquely identifying the card to the system, and a barcode for uniquely identifying the card at a Point of Sale of a retailer;
means for distributing to the consumer a personalized loyalty offering for display on the loyalty card;means for redeeming the personalized loyalty offering based on a scan of the barcode at the retailer'"'"'s Point of Sale terminal; and means for wirelessly transmitting the advertising messages to the wireless loyalty card only when the consumer is in close proximity to the retailer; and wherein the wireless loyalty card alerts the consumer about a received advertising message and displays the received advertising message to the consumer. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A proximity-based wireless system for delivering advertising messages to a consumer, the system comprising:
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a portable wireless electronic device for use by the consumer, the wireless device having a range of up to one hundred meters for receiving the advertising messages, the wireless device having means for alerting the consumer about a received advertising message, the wireless device having means for displaying the received advertising message to the consumer, means for uniquely identifying the portable wireless electronic device to the system; and
means for uniquely identifying the portable wireless electronic device at a Point of Sale of a retailer;means for distributing to the consumer a personalized loyalty offering for display on the wireless electronic device; means for redeeming the personalized loyalty offering based on a result from the unique card identifying means at the retailer'"'"'s Point of Sale terminal; and means for wirelessly transmitting the advertising messages to the wireless electronic device only when the consumer is in close proximity to the retailer; wherein the wireless electronic device alerts the consumer about a received advertising message and displays the received advertising message to the consumer.
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Specification