SYSTEM AND METHOD FOR TOY ADOPTION MARKETING

• US 20080040297A1
• Filed: 10/26/2007
• Published: 02/14/2008
• Est. Priority Date: 12/31/2003
• Status: Active Grant

• Current Assignee: Ganz
• Original Assignee: Ganz
• Inventors: Ganz, Howard
• Granted Patent: US 7,442,108 B2
• Time in Patent Office: Days
• US Class Current: 705/500
• CPC Class Codes: A63F 13/00 Video games, i.e. games using an electronically generated display having two or more dimensions gaming systems which provide a financial reward G07F17/32
• CPC Class Codes: A63F 9/24 Electric games; Games using electronic circuits not otherwise provided for video games A63F13/00; computerized gaming systems G07F17/32
• CPC Class Codes: A63H 3/36 Details; Accessories
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass
• CPC Class Codes: G06T 13/80 2D [Two Dimensional] animation, e.g. using sprites
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]

Abstract

A method provides a virtual presentation and includes, on a website, validating a registration code associated with a toy; responsive to said validating, providing a virtual replica of the toy on the website; and providing content that allows obtaining virtual currency on the website when at least one of the following occurs: the registration code is validated on the website, validating an additional registration code, visiting the website on a periodic basis, playing with the virtual replica of the toy on the website, and playing a game with another virtual replica of a different toy that is present on the website. The method also provides content that allows purchasing one or more virtual food items using the virtual currency; subsequent to said validating, providing content that allows feeding the virtual replica of the toy with the food purchased with the virtual currency; and displaying available virtual currency associated with the virtual replica of the toy.

Claims

1. A method that provides a virtual presentation comprising:

on a website, validating a registration code associated with a toy;

responsive to said validating, providing a virtual replica of the toy on the website;

providing content that allows obtaining virtual currency on the website when at least one of the following occurs;

the registration code is validated on the website;

visiting the website on a periodic basis;

playing with the virtual replica of the toy on the website; and

playing a game with another virtual replica of a different toy that is present on the website;

providing content that allows purchasing one or more virtual food items using the virtual currency;

subsequent to said validating, providing content that allows feeding the virtual replica of the toy with the food purchased with the virtual currency; and

displaying available virtual currency associated with the virtual replica of the toy.

2. The method of claim 1 further comprises shopping for the benefit of the virtual replica of the toy on the website.

3. The method of claim 1, wherein the registration code is different for each toy.

4. The method of claim 1, wherein validating the registration code occurs automatically at a time of a purchase.

5. The method of claim 1, wherein playing with the virtual replica of the toy comprises walking the virtual replica of the toy.

6. The method of claim 1, wherein playing with the virtual replica of the toy comprises playing a game.

7. The method of claim 1 further comprises displaying the virtual replica of the toy on a user interface.

8. The method of claim 1, wherein feeding the toy comprises dragging at least one virtual food item to the virtual replica of the toy.

9. A method that provides an on-screen presentation comprising:

on a website, validating a registration code associated with a toy;

representing the toy on the website via an image of the toy;

subsequent to said validating, providing content that allows obtaining currency when at least one of the following occurs;

the registration code is validated;

visiting the website on a periodic basis;

playing with the image of the toy on the website; and

playing a game with another image of a different toy that is present on the website;

subsequent to said validating, providing content that allows purchasing one or more food items using the currency;

providing content that allows feeding the image of the toy with the food purchased with the currency; and

displaying available currency associated with the image of the toy.