TARGET ADVERTISEMENT IN A BROADCAST SYSTEM

• US 20080040666A1
• Filed: 12/01/2006
• Published: 02/14/2008
• Est. Priority Date: 05/25/2006
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Bennett, Christopher John, Wang, Jun, Walker, Gordon Kent, Collins, Bruce, Dondeti, Lakshminath Reddy, Jin, Haipeng, Lo, Charles N., Gellens, Randall Coleman
• Granted Patent: US 8,635,526 B2
• Time in Patent Office: Days
• US Class Current: 715/210
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70

Abstract

The disclosure is directed to an access terminal. The access terminal includes a display configured to enable a user to view a presentation having content, and a processing component configured to receive the presentation and select an advertisement to insert into the content of the presentation before the presentation is provided to the display for viewing by the user.

Claims

1. An access terminal, comprising:

a display configured to enable a user to view a presentation having content; and

a processing component configured to receive the presentation and select an advertisement to insert into the content of the presentation before the presentation is provided to the display for viewing by the user.

2. The access terminal of claim 1 wherein the processing component is further configured to receive a plurality of advertisements, select the advertisement from the received advertisements, and cache the selected advertisement, the processor component being further configured to retrieve the selected advertisement from cache to insert into the content of the presentation.

3. The access terminal of claim 1 wherein the processing component is further configured to receive a plurality of advertisements, cache the received advertisements, and select the advertisement from the cached advertisements received by the processing component.

4. The access terminal of claim 1 wherein the processing component is further configured to receive a plurality of advertisements and select the advertisement from the received advertisements using a filter responsive to filtering criteria.

5. The access terminal of claim 4 wherein the processing component is further configured to receive metadata associated with each of the advertisements received, the filter being configured to select the advertisement by comparing the metadata with the filtering criteria.

6. The access terminal of claim 5 wherein the filtering criteria comprises a user profile.

7. The access terminal of claim 5 wherein the filtering criteria comprises metadata relating to the main content of the presentation.

8. The access terminal of claim 5 wherein the processing component is further configured to insert the selected advertisement in a specific spot in the presentation, and wherein the filtering criteria comprises metadata relating the value of the specific spot.

9. The access terminal of claim 1 wherein the processing component is further configured to receiving cueing information and use the cueing information to determine where in the presentation to insert the selected advertisement into the content.

10. The access terminal of claim 9 wherein the processing component is further configured to receive a plurality of advertisements and select the advertisement from the received advertisements using a filter responsive to filtering criteria, the processing component being further configured to recover at least a portion of the filtering criteria from the cueing information.

11. The access terminal of claim 10 wherein said at least a portion of the filtering criteria recovered from the cueing information comprises metadata relating to the main content of the presentation.

12. The access terminal of claim 10 wherein the processing component is further configured to insert the selected advertisement in a specific spot in the presentation, and wherein said at least a portion of the filtering criteria recovered from the cueing information comprises metadata relating the value of the specific spot.

13. The access terminal of claim 9 wherein the processing component is further configured to use the cueing information to add, delete, or modify the filter.

14. The access terminal of claim 1 wherein the processing component is further configured to insert the selected advertisement into a blanking interval in the content of the presentation.

15. The access terminal of claim 1 wherein the processing component is further configured to insert the selected advertisement into the content of the presentation, and provide to the display presentation with the selected advertisement and with delayed content following the selected advertisement.

16. The access terminal of claim 1 further comprising a tuner configured to allow the user to view a plurality of channels, and wherein the processing component is further configured to provide a default advertisement to the display when the user tunes front a first one of the channels during the presentation of the selected advertisement to a second one of the channels and then back to the first one of the channels.

17. An access terminal, comprising:

means for receiving a presentation having content;

for selecting an advertisement;

means for Inserting the selected advertisement into the content of the presentation; and

means for displaying the presentation with the selected advertisement.

18. The access terminal of claim 17 further comprising means for receiving a plurality of advertisements, and wherein the means for selecting an advertisement is configured to select the advertisement from the received advertisements and means for caching the selected advertisement, the access terminal further comprising means for retrieving the selected advertisement from cache to insert into the content of the presentation.

19. The access terminal of claim 17 further comprising means for receiving a plurality of advertisements and means for caching the received advertisements, wherein the means for selecting an advertisement is configured to select the advertisement from the cached advertisements.

20. The access terminal of claim 17 further comprising means for receiving a plurality of advertisements and wherein the means for selecting an advertisement comprises means for filtering the received advertisements using filtering criteria to select the advertisement.

21. The access terminal of claim 20 further comprising means for receiving metadata associated with each of the advertisements received, wherein the means for filtering the received advertisements is configured to select the advertisement by comparing the metadata with the filtering criteria.

22. The access terminal of claim 17 further comprising means for receiving cueing information, and wherein the means for inserting the selected advertisement into the content of the presentation is configured to use the cueing information to determine where in the presentation to insert the selected advertisement into the content.

23. The access terminal of claim 17 further comprising means for tuning the access terminal to allow the user to view a plurality of channels, and means for providing a default advertisement to the means for displaying the presentation when the user tunes from a first one of the channels during the presentation of the selected advertisement to a second one of the channels and then back to the first one of the channels.

24. A method of advertising by an access terminal, comprising;

receiving a presentation having content;

selecting an advertisement;

inserting the selected advertisement into the content of the presentation; and

displaying the presentation with the selected advertisement.

25. The method of claim 24 further comprising receiving a plurality of advertisements, and wherein the selection of an advertisement comprises selecting the advertisement from the received advertisements and caching the selected advertisement, the method further comprising retrieving the selected advertisement from cache to insert into the content of the presentation.

26. The method of claim 24 further comprising receiving a plurality of advertisements and caching the received advertisements, wherein the selection of an advertisement comprises selecting the advertisement from the cached advertisements.

27. The method of claim 24 further comprising receiving a plurality of advertisements, and wherein the selection of an advertisement comprises filtering the received advertisements using filtering criteria to select the advertisement.

28. The method of claim 27 further comprising receiving metadata associated with each of the advertisements received, wherein the filtering of the received advertisements comprises comparing the metadata with the filtering criteria.

29. The method of claim 24 further comprising receiving cueing information, and wherein the insertion of the selected advertisement into the content of the presentation includes using the cueing information to determine where in the presentation to insert the selected advertisement into the content.

30. The method of claim 24 wherein the presentation is displayed on a first channel, the method further comprising tuning the access terminal from the first channel to a second channel during the display of the presentation, tuning back to the first channel, and displaying a default advertisement on the first channel after the access terminal is tuned back.

31. Computer readable media containing a set of instructions for a processor to perform a method of advertising by an access terminal, the instructions comprising:

a routine to receive a presentation having content;

a routine to select an advertisement;

a routine to insert the selected advertisement into the content of the presentation; and

a routine to provide to a display the presentation with the selected advertisement.

32. The computer readable media of claim 31 wherein access terminal is configured to receive a plurality of advertisements, and wherein the routine to select an advertisement comprises a routine to select the advertisement from the received advertisements and a routine to cache the selected advertisement, the instructions further comprising a routine to retrieve the selected advertisement from cache to insert into the content of the presentation.

33. The computer readable media of claim 31 wherein access terminal is configured to receive a plurality of advertisements, the instructions further comprising a routine to cache the received advertisements, and wherein the routine for selecting an advertisement is configured to select the advertisement from the cached advertisements.

34. The computer readable media of claim 31 wherein access terminal is configured to receive a plurality of advertisements, and wherein the routine to select an advertisement comprises a routine to filter the received advertisements using filtering criteria to select the advertisement.

35. The computer readable media of claim 34 wherein the access terminal is configured to receive metadata associated with each of the advertisements received, wherein the routine to filter the received advertisements comprises a routine to compare the metadata.-with the filtering criteria.

36. The computer readable media claim 31 wherein the access terminal is configured to receive cueing information, and wherein the routine to insert the selected advertisement into the content of the presentation comprises a routine to use the cueing information to determine where in the presentation to insert the selected advertisement into the content.

37. The computer readable media of claim 31 wherein access terminal is tunable, and wherein the presentation is displayed on a first channel, the instructions further comprising a routine to provide to the display a default advertisement when the access terminal is tuned from the first channel to a second channel during the display of the presentation, tuned back to the first channel.