SYSTEMS AND METHODS FOR LOCATION BASED COMMUNICATION

• US 20080042840A1
• Filed: 07/24/2007
• Published: 02/21/2008
• Est. Priority Date: 08/16/2006
• Status: Active Grant

• Current Assignee: Insight Holding Group, Inc.
• Original Assignee: Insight Holding Group, Inc.
• Inventors: Christopher, James
• Granted Patent: US 8,138,919 B2
• Time in Patent Office: Days
• US Class Current: 340/572.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

The present invention provides a system and method for obtaining location-based data on a mobile device that comprises receiving location data from a RFID tag using the mobile device, transmitting identification data of the mobile device and the location data to a remote system, receiving customized data from the remote system, wherein the customized data are based on the location data from the RFID tag and the device ID, and presenting the customized data on the mobile device.

Claims

1. A method for obtaining location-based data using a mobile device comprising:

receiving location data from a RFID tag at the mobile device;

transmitting identification data of the mobile device and the location data to a remote system;

receiving customized data from the remote system, wherein the customized data are based on the location data from the RFID tag and identification data of the mobile device; and

presenting the customized data on the mobile device.

2. The method of claim 1, further comprising transmitting an interrogation signal to the RFID tag in order to receive the location data.

3. The method of claim 1, wherein the customized data are based on behavioral data corresponding to the mobile device.

4. The method of claim 3, wherein the behavioral data comprises past commercial transaction data.

5. The method of claim 1, wherein the customized data comprises promotional data.

6. The method of claim 1, wherein the customized data comprises information about a structure or surroundings where the RFID tag is located.

7. The method of claim 1, wherein the location data includes one or more data from the group consisting of longitude data, latitude data, elevation data, and position data relative to a reference point.

8. The method of claim 7, wherein the reference point comprises an entrance of a structure, a section of a structure, or a department of a store, or the exterior wall of a structure.

9. The method of claim 1, wherein the RFID tag is capable of transmitting and receiving data from a mobile device via an RF source and is capable of communicating with a remote system.

10. A method for exchanging data comprising:

transmitting a first data embedded in a RFID tag to a mobile device;

transmitting identification data of the mobile device and the location data to a remote system using the mobile device;

preparing a customized data package at the remote system based on the identification data of the mobile device and location data of the RFID tag;

transmitting the customized data package from the remote system to the mobile device;

presenting the customized data package on the mobile device.

11. The method of claim 10, wherein the first data can be remotely programmed by the remote system.

12. The method of claim 10, further comprising transmitting an interrogation signal to the RFID tag in order to receive first data.

13. The method of claim 11, wherein the first data comprises location information, advertisement information, and inventory information.

14. The method of claim 10, wherein the customized data are based on behavioral data corresponding to the identification data of the mobile device.

15. The method of claim 14, wherein the behavioral data comprises past commercial transaction data.

16. The method of claim 10, wherein the customized data comprises promotional data.

17. The method of claim 10, wherein the customized data comprises information about a structure or surroundings where the RFID tag is located.

18. The method of claim 10, wherein the location data includes one or more data from the group consisting of longitude data, latitude data, elevation data, and position data relative to a reference point.

19. A system comprising:

an RFID tag configured to transmit location data; and

a mobile device configured to receive the location data and to transmit the location data of the RFID tag and identification data of the mobile device to a remote system;

wherein the remote system is configured to query a database for information corresponding to the location data of the RFID tag and the identification data of the mobile device, and to transmit customized data to the mobile device based on a result of the query,

wherein the mobile device is configured to receive and display the customized data.

20. The system of claim 19, wherein the RFID tag is configured to transmit and receive data from the mobile device and the remote system.

21. The system of claim 19, wherein the mobile device is configured to transmit an interrogation signal to the RFID tag, wherein the RFID tag sends the location data in response to the interrogation signal.

22. The system of claim 19, wherein the customized data are based on behavioral data corresponding to the mobile device.

23. The system of claim 22, wherein the behavioral data comprises past commercial transaction data.

24. The system of claim 19, wherein the customized data comprises promotional data.

25. The system of claim 19, wherein the customized data comprises information about a structure or surroundings where the RFID tag is located.