VISUAL WEB PAGE ANALYTICS

• US 20080046562A1
• Filed: 08/20/2007
• Published: 02/21/2008
• Est. Priority Date: 08/21/2006
• Status: Abandoned Application

• Current Assignee: Crazy Egg, Inc.
• Original Assignee: Crazy Egg, Inc.
• Inventors: BUTLER, John
• Application Number:
  US11/841,397
• Publication Number:
  US 20080046562A1
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

A method and system for tracking user utilization of a web page. The invention can use a tracking script, which can be a client-based Javascript code in some embodiments. The tracking script can be executed in a visitor'"'"'s web browser when the customer'"'"'s web page is loaded on the visitors'"'"' computer. The tracking script can be unique to each customer because it can be determined by the elements on the customer'"'"'s web page and can be generated via a dynamic web server process. In at least some embodiments, when the customer'"'"'s web page loads on the visitor'"'"'s computer, the visitor'"'"'s browser requests the tracking script from a server. The server can then transmit the tracking script to the visitor'"'"'s browser and the tracking script can register itself and “passively” listens to various browser events.

Claims

1. A method for tracking browsing activity comprising:

loading a tracking script on a visitor'"'"'s web browser when a customer'"'"'s web page is loaded, wherein the tracking script is unique to the customer;

passively monitoring browser events with the tracking script;

when one of the browser events occurs, registering the monitored browsing event to collect information about a trackable element; and

sending the collected information to a tracking server without interrupting the visitor'"'"'s activities on the customer'"'"'s web page.

2. The method of claim 1, wherein the tracking script is determined by the elements on the customer'"'"'s web page.

3. The method of claim 1, further comprising, when one of the monitored browser events occurs, creating a request object including a command that begins packaging the information to be sent to the tracking server.

4. The method of claim 3, further comprising using the request object to break down the information obtained from the visitor'"'"'s web browser into smaller pieces that fit within a limit of the web browser.

5. The method of claim 4, further comprising tagging each piece with a unique index and a sequence ID to facilitate processing of the information at the tracking server.

6. The method of claim 5, further comprising using the request object to dynamically create an image object, wherein the image object allows the tracking script to send requests in the background without tracking information inside the web browser.

7. The method of claim 1, wherein the browser events comprise one or more of mouse movements, mouse clicks, and page exits.

8. The method of claim 1, wherein registering the monitored browsing event to collect information comprises collecting a position of a mouse on the customer'"'"'s web page using the tracking script.

9. The method of claim 1, further comprising collecting with the tracking script an amount of time transpired between loading of the customer'"'"'s web page and a user click.

10. The method of claim 1, wherein if the tracking server fails, the customer'"'"'s web pages continue to be accessible and operate normally.

11. The method of claim 1, wherein the only consequence of a tracking server failure is an inability to track browsing activity.

12. The method of claim 1, further comprising obfuscating the tracking script by, each time the visitor requests to view the tracking script, checking HTTP header information of the visitor to determine whether the visitor matches a URL of the page version.

13. The method of claim 12, wherein, if the visitor matches the URL of the page version, rendering source code of the tracking script and, if the visitor does not match the URL of the page version, rendering a copyright script.

14. The method of claim 1, further comprising placing with the tracking script an invisible grid over each iframe on the customer'"'"'s web page.

15. The method of claim 14, wherein, when the visitor moves a mouse over the grid, hiding a square in the grid and creating a new and more-refined grid inside of the square'"'"'s area.

16. The method of claim 1, further comprising determining a similarity score between two pieces of HTML, wherein the similarity score determines the similarity between the two.

17. The method of claim 1, further comprising normalizing HTML by ignoring irrelevant tags, normalizing quotes, fixing invalid Extensible HyperText Markup Language (XHTML), and rearranging an order of attributes.

18. A tracking script comprising:

a client-based script code that, when in use, is executed in a visitor'"'"'s web browser when a customer'"'"'s web page is loaded on the visitors'"'"' computer, wherein the script code is unique to the customer and contains instructions for;

passively monitoring browser events;

when one of the monitored browser events occurs, registering the browser event to collect information about a trackable element; and

sending the collected information to a tracking server without interrupting the visitor'"'"'s activities on the customer'"'"'s web page.

19. The tracking script of claim 18, wherein the script code further comprises instructions for:

creating a request object including a command that begins packaging the information to be sent to the tracking server, wherein the request object breaks down the information obtained from the visitor'"'"'s web browser into smaller pieces that fit within a limit of the web browser, wherein the request object dynamically creates an image object, wherein the image object allows the tracking script to send requests in the background without tracking information inside the web browser.

20. A tracking script comprising:

means for loading a tracking script on a visitor'"'"'s web browser when a customer'"'"'s web page is loaded, wherein the tracking script is unique to the customer;

means for passively monitoring browser events;

means for, when one of the monitored browser events occurs, registering the browser event to collect information about a trackable element; and

means for sending the collected information to a tracking server without interrupting the visitor'"'"'s activities on the customer'"'"'s web page.