Systems and methods for accountable media planning

• US 20080059288A1
• Filed: 08/14/2007
• Published: 03/06/2008
• Est. Priority Date: 08/14/2006
• Status: Abandoned Application

• Current Assignee: Backchannelmedia Incorporated
• Original Assignee: Backchannelmedia Incorporated
• Inventors: Kokernak, Michael
• Application Number:
  US11/891,938
• Publication Number:
  US 20080059288A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

Systems and methods for facilitating web-based media planning are disclosed. Media campaigns are recommended based on querying a data library and using a targeting goal. A measure of success of the campaign is determined from responses to the campaign.

Claims

1. A method for facilitating web-based media planning, comprising:

receiving a targeting goal input by a user;

recommending a media campaign to the user based on querying a data library using the targeting goal; and

collecting a response to the media campaign, wherefrom a measure of success of the media campaign is determined.

2. The method of claim 1, wherein recommending the media campaign comprises,

identifying a household from the query,

determining a campaign schedule from the identified household, and

determining at least one media outlet compatible with the campaign schedule.

3. The method of claim 1, wherein the targeting goal includes one of a geographical profile, a demographic profile, and a sales profile.

4. The method of claim 2, further comprising directing the media campaign to a broadcasting node connected to the household, wherein the household is not identifiable to the user.

5. The method of claim 2, further comprising directing the media campaign to the household based on an identity of the household revealed to the user in the targeting goal.

6. The method of claim 2, wherein the campaign schedule is determined using a search algorithm comprising one of a recency theory, a frequency theory, a flight theory, and a reach theory.

7. The method of claim 2, wherein the media outlet is one of a cable system, a broadcast system, a direct broadcast satellite system, and a digital content system.

8. The method of claim 1, further comprising storing data associated with the media campaign into the data library.

9. The method of claim 8, wherein the data associated with the media campaign includes at least one of a campaign script, a telemarketing script, a campaign creative, and a campaign budget.

10. The method of claim 1, wherein the response is generated by a household responding to the media campaign.

11. The method of claim 10, wherein the response is stored in an opt-in database of the data library and is adapted to reveal an identity of the household to the user.

12. The method of claim 11, further comprising assigning an identification number to the response, wherein the identification number links the household to the media campaign.

13. The method of claim 10, wherein the response data is stored in a mass-media portion of a data library and is adapted to conceal an identity of the household to the user.

14. The method of claim 1, further comprising uploading, by the user, at least one direct mailing list to the data library, wherein the direct mailing list reveals at least one household for receiving the media campaign.

15. The method of claim 1, further comprising downloading, by the user, at least one direct mailing list from the data library associated with the media campaign, wherein the user is an owner of the media campaign and a household in the direct mailing list is an opt-in member of the media campaign.

16. The method of claim 2, further comprising allowing at least one of the user and the media outlet to log into a web portal connected to the data library for tracking media campaign performance.

17. The method of claim 2, further comprising storing at least one schedule listing of the media outlet in the data library.

18. An integrated media planning service platform, comprising:

a media transaction manager for managing a plurality of user accounts corresponding to a plurality of users, wherein the media transaction manager is coupled to at least one of a data library and recommendation engine; and

an interactive portal for allowing the plurality of users access to at least one of the media transaction manager, the data library and the recommendation engine.

19. The platform of claim 18, wherein the media transaction manager is adapted to process a transaction initiated based on a user querying the recommendation engine using at least one media targeting goal.

20. The platform of claim 18, wherein the media transaction manager includes a media order module operative between at least a first user and a second user of the plurality of users for performing at least one of:

delivering a rate information from the first user to the second user,

negotiating a media order between the first and second users, and

processing a media buy based on the media order.

21. The platform of claim 20, wherein the media order module is further operative to allow at least one of the first and second users to request a change to the media order.

22. The platform of claim 20, wherein the media order module is further adapted to perform at least one of:

tracking a status of the media order, and

exporting transaction data related to the media order to one of an internal accounting module and an external accounting database for account processing.

23. The platform of claim 18, wherein the media transaction manager further comprises an accounting module for performing at least one of processing a payment, tracking a payment status, and generating accounting information associated with the plurality of user accounts.

24. The platform of claim 18, wherein the media transaction manager further comprises a traffic module for performing at least one of:

assigning at least one program to a media order,

assigning at least one unique tag to a creative, ad run, or creative-media outlet combination based on the creative assignment to the media order.

generating a dub request based on the at least one program,

tracking a media delivery having at least one identification tag using the dub request, and

sending an acknowledgement upon receiving the media delivery.

25. The platform of claim 24, wherein the traffic module monitors a movement of a consumer response within the platform based on an identification tag associated with an advertisement for which the response is generated.

26. The platform of claim 18, wherein the interactive portal includes a user-configurable dashboard for allowing at least one user to track a performance metric associated with a media campaign.

27. The platform of claim 18, wherein the interactive portal includes a messaging module for allowing a first user of the platform to send a message to at least one of a second user and an administrator of the platform.

28. The platform of claim 18, wherein the interactive portal includes a web-service integration module for connecting the platform to an external web-based network accessible from the web portal.

29. The platform of claim 18, wherein the interactive portal includes a performance query module for allowing at least one user to drill down into media campaign and consumer response information stored in the data library.

30. The platform of claim 18, wherein the interactive portal includes an access permission module for assigning a plurality of permission levels to the plurality of users for accessing the platform.