Establishing a Multimodal Advertising Personality for a Sponsor of a Multimodal Application

• US 20080065389A1
• Filed: 09/12/2006
• Published: 03/13/2008
• Est. Priority Date: 09/12/2006
• Status: Active Grant

• Current Assignee: Nuance Communications, Inc. (Microsoft Corporation)
• Original Assignee: Nuance Communications, Inc. (Microsoft Corporation)
• Inventors: Pike, Hilary A., Cross, Charles W.
• Granted Patent: US 7,957,976 B2
• Time in Patent Office: Days
• US Class Current: 704/270
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G10L 21/00 Speech or voice signal processing techniques to produce another audible or non-audible signal, e.g. visual or tactile, in order to modify its quality or its intelligibility G10L19/00 takes precedence

Abstract

Establishing a multimodal advertising personality for a sponsor of a multimodal application, including associating one or more vocal demeanors with a sponsor of a multimodal application and presenting a speech portion of the multimodal application for the sponsor using at least one of the vocal demeanors associated with the sponsor.

Claims

1. A method of establishing a multimodal advertising personality for a sponsor of a multimodal application, the method comprising:

associating one or more vocal demeanors with a sponsor of a multimodal application; and

presenting a speech portion of the multimodal application for the sponsor using at least one of the vocal demeanors associated with the sponsor.

2. The method of claim 1 further comprising purchasing by the sponsor from an owner of the multimodal application exclusive use of a vocal demeanor within the multimodal application.

3. The method of claim 1 further comprising purchasing by the sponsor from an owner of the multimodal application exclusive use of a set of vocal demeanors within the multimodal application, including a right to exclude from use within a portion of the multimodal application all vocal demeanors not in the set of vocal demeanors.

4. The method of claim 1 further comprising:

purchasing, by the sponsor from an owner of the multimodal application, exclusive use of a set of vocal demeanors within the multimodal application; and

selecting, by the multimodal application among the set of vocal demeanors, a vocal demeanor for presentation of a speech portion of the multimodal application for the sponsor in dependence upon sponsor-provided rules.

5. The method of claim 1 further comprising:

associating one or more visual demeanors with the sponsor of a multimodal application; and

presenting a visual portion of the multimodal application for the sponsor using at least one of the visual demeanors associated with the sponsor.

6. The method of claim 1 further comprising purchasing by the sponsor from an owner of the multimodal application exclusive use of one or more visual demeanors within the multimodal application.

7. Apparatus for establishing a multimodal advertising personality for a sponsor of a multimodal application, the apparatus comprising a computer processor and a computer memory operatively coupled to the computer processor, the computer memory having disposed within it computer program instructions capable of:

associating one or more vocal demeanors with a sponsor of a multimodal application; and

presenting a speech portion of the multimodal application for the sponsor using at least one of the vocal demeanors associated with the sponsor.

8. The apparatus of claim 7 further comprising computer program instructions capable of effecting a purchase by the sponsor from an owner of the multimodal application exclusive use of a vocal demeanor within the multimodal application.

9. The apparatus of claim 7 further comprising computer program instructions capable of effecting a purchase by the sponsor from an owner of the multimodal application exclusive use of a set of vocal demeanors within the multimodal application, including a right to exclude from use within a portion of the multimodal application all vocal demeanors not in the set of vocal demeanors.

10. The apparatus of claim 7 further comprising computer program instructions capable of:

effecting a purchase, by the sponsor from an owner of the multimodal application, exclusive use of a set of vocal demeanors within the multimodal application; and

selecting, by the multimodal application among the set of vocal demeanors, a vocal demeanor for presentation of a speech portion of the multimodal application for the sponsor in dependence upon sponsor-provided rules.

11. The apparatus of claim 7 further comprising computer program instructions capable of:

associating one or more visual demeanors with the sponsor of a multimodal application; and

presenting a visual portion of the multimodal application for the sponsor using at least one of the visual demeanors associated with the sponsor.

12. The apparatus of claim 7 further comprising computer program instructions capable of effecting a purchase by the sponsor from an owner of the multimodal application exclusive use of one or more visual demeanors within the multimodal application.

13. A computer program product for establishing a multimodal advertising personality for a sponsor of a multimodal application, the computer program product disposed upon a signal bearing medium, the computer program product comprising computer program instructions capable of:

associating one or more vocal demeanors with a sponsor of a multimodal application; and

presenting a speech portion of the multimodal application for the sponsor using at least one of the vocal demeanors associated with the sponsor.

14. The computer program product of claim 13 wherein the signal bearing medium comprises a recordable medium.

15. The computer program product of claim 13 wherein the signal bearing medium comprises a transmission medium.

16. The computer program product of claim 13 further comprising computer program instructions capable of effecting a purchase by the sponsor from an owner of the multimodal application exclusive use of a vocal demeanor within the multimodal application.

17. The computer program product of claim 13 further comprising computer program instructions capable of effecting a purchase by the sponsor from an owner of the multimodal application exclusive use of a set of vocal demeanors within the multimodal application, including a right to exclude from use within a portion of the multimodal application all vocal demeanors not in the set of vocal demeanors.

18. The computer program product of claim 13 further comprising computer program instructions capable of:

effecting a purchase, by the sponsor from an owner of the multimodal application, exclusive use of a set of vocal demeanors within the multimodal application; and

selecting, by the multimodal application among the set of vocal demeanors, a vocal demeanor for presentation of a speech portion of the multimodal application for the sponsor in dependence upon sponsor-provided rules.

19. The computer program product of claim 13 further comprising computer program instructions capable of:

associating one or more visual demeanors with the sponsor of a multimodal application; and

presenting a visual portion of the multimodal application for the sponsor using at least one of the visual demeanors associated with the sponsor.

20. The computer program product of claim 13 further comprising computer program instructions capable of effecting a purchase by the sponsor from an owner of the multimodal application exclusive use of one or more visual demeanors within the multimodal application.