System and method for counting and tracking individuals, animals and objects in defined locations

• US 20080067244A1
• Filed: 09/19/2007
• Published: 03/20/2008
• Est. Priority Date: 09/20/2006
• Status: Abandoned Application

• Current Assignee: Jeffrey Marks
• Original Assignee: Jeffrey Marks
• Inventors: Marks, Jeffrey
• Application Number:
  US11/902,100
• Publication Number:
  US 20080067244A1
• Time in Patent Office: Days
• US Class Current: 235/385
• CPC Class Codes: G01V 15/00 Tags attached to, or associated with, an object, in order to enable detection of the object record carriers for use with machines having a detectable tag or marker G06K19/00

Abstract

An automated counting and tracking system for counting the number of individuals, objects or animals having certain common demographics or attributes, located within a defined physical location, which includes a means of determining the composition of persons, items or animals located in such physical location. A method for counting and tracking the number of individuals, objects or animals having certain common demographics or attributes, located within a defined physical location, which includes a method of determining the composition of persons, items or animals located in such physical location.

Claims

1. A system for counting the number of individuals that have certain shared demographics or characteristics, within a defined physical location, comprising:

(a) one or more sensing modules mounted at the entrance and exit of an establishment, and/or at the entrances and exists of one more defined physical locations, rooms or zones within the establishment, which detects an individual passing through;

(b) one or a plurality of modules (which may be combined with or housed separately from the modules referred to in subsection (a) above), mounted within the configuration of sensing modules described above, comprising;

one or more tag detection sensors configured to sense an electronically readable tag or signal, contained within a wrist band worn by an individual, in a stamp applied to an individual, or in some other apparatus carried or worn by the individual, which tag detection sensors are capable of counting the number of individuals in a particular location or zone that share one or more particular demographic characteristic;

(c) one or more sets of electronically readable tags (wrist bands, hand stamps, or other apparatus), each set of which contains a unique electronically readable signature, or emits a frequency, such that the demographic or shared characteristic of each individual carrying or wearing a tag from a particular set can be determined;

(d) a processor coupled to the sensing modules and tag detection sensors which, among other things, is designed to dynamically determine the number of individuals within an establishment and/or one or more physical areas, rooms or zones in the establishment, and to calculate the ratio of customers in the establishment and/or one or more physical areas, rooms or zones, in the establishment, based on one or more specific demographic or other characteristic; and

(e) an electronic means of transmitting and displaying, in substantially real time, the data and information gathered and processed by the central processing means, to a remote computer or handheld or other device.

2. A system as claimed in claim 1, further comprising a database for storing the information detected by the tag detection sensors at specified time intervals, and having a central processing means of calculating, analyzing and displaying the historical numbers and ratios at such time intervals, or trends that occur over any period of time, and to otherwise analyze the data, and which could also employ a time-stamp.

3. The system as in claim 2, further comprising a means for transmitting to and displaying such statistical information on a monitor or handheld device.

4. The system as in claim 3, further comprising a mechanism that transmits and displays on a desktop or handheld device, a warning, notice and/or other applicable information, upon detecting certain statistical information, including, but not limited to, the existence of (a) a specified numbers of total individuals, (b) a specified numbers of individuals sharing a particular demographic or characteristic, or (c) a certain ratio of individuals sharing one or more particular demographics or characteristics, as compared to other individuals sharing one or more different demographics or characteristics.

5. The system as in claim 1, wherein the tag detection sensor comprises at least one shield disposed proximate the tag sensing detector to shield the tag sensing detector from magnetic fields, frequencies or other signals associated with adjacent electronic tags or sensors.

6. The system as in claim 1, wherein the electronically readable tag is or includes an RFID tag, and the sensors incorporate an RFID scanner.

7. The system as in claim 1, where in the electronically readable tags and sensors use blue tooth or similar technology.

8. The system as in claim 1, where in the electronically readable tags are incorporated into an individual'"'"'s mobile telephone or other hand held device, either by the manufacturer of such device or by some aftermarket method, where such tag could be a SIM card or have some other electronic signature or emit some frequency programmed into the telephone or mobile device, in such a way that such information may be electronically transmitted from the mobile device and scanned and interpreted by the tag detection sensors.

9. The system as in claim 1, further comprising a means where as an individual moves around an establishment, (a) one or more different tag sensors located throughout the venue can pick up radio signals or otherwise read the electronic codes imbedded on, or emitted from, the tag carried on that person so as to track the movement and location of such person;

(b) a data base for storing and a central processing means for analyzing the location data for such persons, and/or comparing such location data to the location data of one or more other individual customers.

10. The system as in claim 1, where the tracking information can be used to provide targeted advertising or marketing material to the person as the person roams through the establishment, or to send messages to the employees of the establishment regarding such person, or to analyze and improve existing systems, such as the physical layout of the establishment, advertisement and marketing displays in the establishment, customer service systems in the establishment, lighting and other environmental settings in the establishment.

11. The system as in claim 1, wherein the electronically readable tag has a unique code for each individual.

12. The system as in claim 1, wherein customer information (i.e., prior purchase records, purchasing preferences) is collected and stored (either by the electronic tag itself or by POS terminals), which has been gathered through previous purchase or other records or data related to such person, voluntarily provided by such individual, or other means and have been stored in a database.

13. The system as in claim 1, where when a person carrying or wearing the electronically readable tags enters the establishment or other designated area, a tag detection sensor located therein scans the electronically readable tags on that person and reads the information stored thereon, and the tag information collected from the person is correlated with transaction or other records or data stored in the database to determine the exact identity of the person, or some characteristic about the person.

14. The system as in claim 1, where scanners are used to track and store individual customer activity within the establishment, such as liquor consumption, food consumption or otherwise, and to create an electronic record which can be used in connection with a customer loyalty program or for any other purpose.

15. The system as in claim 1, where after a certain number or kind of purchases by an individual, or aggregate dollar amount of purchases, or number of visits, at or to the establishment (or at or to two or more related establishments participating in the same program), or defined physical location within an establishment or otherwise, automatic notifications are transmitted to a computer display or handheld device notifying the establishment (or establishments) of the same, or automatically, notifying employees of the establishment (or establishments) that the customer has earned a free drink, or to notify the establishment (or establishments) of the characteristics and purchasing habits of the individual or that certain milestones have been met so the employees of such establishment (or establishments) can provide special or individualized treatment to such customers.

16. The system as in claim 1, where the tag detection sensing modules or information scanners, are embedded in handheld or other portable devices carried or accessible to employees in such establishment, or located elsewhere in such establishment, and can access certain billing or credit information previously provided by the individual to the establishment or collected during a prior visit, and stored in a data base linked to the CCU, can be detected or scanned by the detection sensing modules or information scanners, and used by the establishment to charge for purchases made in or at the establishment.

17. The system as in claim 1, where the customer information, preferences, billing or credit information or other data is already encoded into the electronically readable tag, rather than in a data base located in the establishment.

18. The system as in claim 1, where the individual'"'"'s mobile telephone or other hand held device to which price, targeted messages, or other information is wirelessly transmitted by the establishment through a two-way sensor module or a scanner module, and which is displayed on a screen located on the handheld device.

19. The system as in claim 18, in which the handheld device held by the patron includes certain inputs through which the individual can make wireless payments for purchases, or accept or approve other data, input an amount or other data, and/or transfer that information or other information (either wirelessly or non-wirelessly) to the tag detection sensor or the scanner module.

20. The system of claim 1, which incorporates a special display unit at one or more locations to which the CCU can direct targeted messages to employees or patrons based on signals detected by the sensing modules.

21. The system of claim 1, which incorporates a separate scanner, such as a magnetic card reader or a barcode scanner, that enables a customer to swipe a customer loyalty card, another type of card, a magnetic wand or another device, that identifies the customer.

22. The system as in claim 1, where the detection sensors are configured to sense or read a biological state, a biologically emitted sound wave, feature, chemical or electric biological signal or emission from the individual passerby which is capable of detecting a biological characteristic of such individual through detecting pheromones, chemicals, or other biological signals, functions or emissions from such individual, without such individual making any physical contact with such device, and therefore, able to determine the number of individuals in a particular location, the identity of each individual and/or shared biological characteristics of multiple individuals (i.e., gender, age, medical condition).

23. The system as in claim 1, where the detection sensors can sense or read a biological state, a biologically emitted sound wave, feature, chemical or electric biological signal or emission from the individual passerby which is capable of detecting a biological characteristic of such individual through detecting pheromones, chemicals, or other biological signals, functions or emissions from such individual at such time as such individual makes physical contact with such sensor (whether through physically touching a portion of the device, breathing onto the device, or otherwise).

24. The system as in claim 1, where certain software is downloaded from the internet or beamed to the mobile phone or handheld device held by a patron, which software facilitates some or all of the functions of the system claimed herein.

25. The system as in claim 1, wherein the individual can be identified and/or their purchase records or other data accessed and/or the individual can be tracked, and/or the individual can pay for items, by scanning their finger print at certain points in the establishment or upon the sale of items in the establishment.

26. The system as in claim 1, providing an electronic means for the customer to review and track the information and data gathered and stored, or certain aspects of the information and data that has been gathered and stored, remotely, at any time, through the internet on a secure website sponsored by the establishment.

27. The system as in claim 1, where the customer may make certain reservations at one or more of the establishments and/or pay for certain items, and/or collect certain customer loyalty rewards, remotely, at any time, through the internet on a secure website sponsored by the establishment which integrates with the CCU and the databases.

28. The system as in claim 1, where such system is used in two or more separate locations or by two or more separate establishments, and such systems are linked together and operated by a centrally located CCU and data base which integrates the data received from the sensing modules and scanners at multiple locations, and provides all of the functions described herein, however, on an integrated basis.

29. A method of assigning electronic tags to individuals such that the tag assigned is dependant on one or more characteristics of the individual.

30. The method as in claim 29, where all of the tags that are assigned based on one characteristic emit the same signal, and all of the tags assigned based on a second characteristic emit the same signal, which is different from the signal emitted by the tags assigned based on the first characteristic.

31. The method as in claim 29, wherein based on the signals emitted from the tags, a ratio of individuals having a first characteristic to individuals having a second characteristic, is calculated and displayed, and/or such other statistics and/or information that may be generated from collected data is calculated and displayed.

32. The method as in claim 29, wherein a warning, notice and/or other applicable information is transmitted to and displayed on a desktop or handheld device, upon detecting certain statistical information, including, but not limited to, the existence of (a) a specified numbers of total individuals, (b) a specified numbers of individuals sharing a particular demographic or characteristic, or (c) a certain ratio of individuals sharing one or more particular demographics or characteristics, as compared to other individuals sharing one or more different demographics or characteristics.

33. The method as in claim 29, wherein targeted advertising, marketing or other messages are sent to displays based on information detected by the sensing modules and (a) directed at the patron as the patron roams through the establishment, and/or (b) directed to the employees of the establishment regarding the patron.

34. The method as in claim 29, which includes a method wherein a biological state, a biologically emitted sound wave, feature, chemical or electric biological signal or emission is detected from an individual passerby which is capable of detecting a biological characteristic of such individual through detecting pheromones, chemicals, or other biological signals, functions or emissions from such individual, and therefore, able to determine the number of individuals in a particular location, the identity of each individual and/or shared biological characteristics of multiple individuals (i.e., gender, age, medical condition).