System and Method for Ensuring Delivery of Advertising
First Claim
1. A method for sharing content with members of a community, said method comprising the steps of:
- authorizing substitution of an advertising content element with a community content element;
displaying said community content element; and
obtaining locations of one or more web pages of interest from one or more members of said community via said displayed community content element.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method for allowing a user to authorize and effect the substitution of the advertising content in web pages. A designated, community domain name server (DNS) enables substitution of community content elements in place of advertising on third party web sites. The community content elements may include links to web pages of interest provided by other members of the community. The community content elements may also contain advertising related content relevant to a web page being viewed. The content relevant advertising may, for instance, take the form of URLs linked to advertising based on one or more words found on the web page currently being viewed by the user. The community content element may also include a key word box that allows the user to enter a key word. The content relevant advertising may then be based on the user entered key word.
45 Citations
21 Claims
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1. A method for sharing content with members of a community, said method comprising the steps of:
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authorizing substitution of an advertising content element with a community content element; displaying said community content element; and obtaining locations of one or more web pages of interest from one or more members of said community via said displayed community content element. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for sharing content with members of a community, comprising:
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means for authorizing a substitution of an advertising content element within a third party webpage with a community content element; means for displaying said community content element; means for obtaining locations of one or more web pages of interest from one or more members of said community via said displayed community content element; and means for designating a current web page as a web page of interest for inclusion on a future community content element. - View Dependent Claims (12, 13)
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14. An apparatus for sharing content with members of a community, comprising:
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an authorization to substitute an advertising content element within a third party webpage with a community content element; a community domain name server (DNS) designated to resolve domain names for said members of said community; a display of said community content element comprising one or more uniform resource locator (URL) related to one or more web pages of interest supplied by one or more members of said community; and a hyper text mark up language (HTML) element for designating a current web page as a web page of interest for inclusion on a future community content element. - View Dependent Claims (15)
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16. A computer-readable medium, comprising instructions for:
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authorizing a substitution of an advertising content element within a third party webpage with a community content element; displaying said community content element; obtaining locations of one or more web pages of interest from one or more members of said community via said displayed community content element; and designating a current web page as a web page of interest for inclusion on a future community content element. - View Dependent Claims (17, 18)
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19. A computing device, comprising instructions for:
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authorizing a substitution of an advertising content element within a third party webpage with a community content element; displaying said community content element; obtaining locations of one or more web pages of interest from one or more members of said community via said displayed community content element; and designating a current web page as a web page of interest for inclusion on a future community content element. - View Dependent Claims (20, 21)
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Specification