PRODUCT INFORMATION ASSOCIATED WITH CUSTOMER LOCATION
First Claim
Patent Images
1. A system that provides information to a customer in a store, comprising:
- one or more RFID devices, the RFID devices providing a signal;
a mobile device in electrical communication with the one or more RFID devices, the mobile device operable to receive the one or more RFID signals and determine an area of interest for the mobile device from the one or more RFID signals, and the mobile device operable to provide information about the mobile device and the area of interest; and
an information server in electrical communication with the mobile device, the information server operable to receive the information about the mobile device and the area of interest, the information server also operable to send, to the mobile device, information associated with the area of interest.
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Accused Products
Abstract
Exemplary embodiments of the present invention comprise systems and method for providing information to an in-store customer. An embodiment of the system includes several radio frequency identification (RFID) tags placed in predetermined areas within the shopping area. A mobile device, carried by the customer, receives signals from the RFID tags. The signals are used to determine the location of the customer within the store. The determined location is used by an information server to return location-specific information and advertising to the mobile device. The mobile device displays the location-specific information and advertising to the customer.
129 Citations
20 Claims
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1. A system that provides information to a customer in a store, comprising:
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one or more RFID devices, the RFID devices providing a signal; a mobile device in electrical communication with the one or more RFID devices, the mobile device operable to receive the one or more RFID signals and determine an area of interest for the mobile device from the one or more RFID signals, and the mobile device operable to provide information about the mobile device and the area of interest; and an information server in electrical communication with the mobile device, the information server operable to receive the information about the mobile device and the area of interest, the information server also operable to send, to the mobile device, information associated with the area of interest. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method, executable in a computer system, for providing product information, on a mobile device, to a customer in a store, the method comprising the steps of:
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receiving, at a mobile device, location information from one or more active RFID tags in an area of interest; determining the area of interest from the location information; sending the area of interest and information about the mobile device to an information server; receiving product information for a product in the area of interest; and providing the product information to the customer. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer readable medium including at least one tangible medium, executable on a computing system that is in electrical communication with an RFID reader, which is operable to receive location information from an RFID device, the computer readable medium encoding computer program components for providing information about a product to a customer in a store, the components comprising:
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an area of interest determination component coupled to the RFID reader, the area of interest determination component operable to determine an area of interest for which the mobile device is located, the area of interest associated with the location information received by the RFID reader; and a communication component coupled to the area of interest determination component, the communication component operable to send the area of interest to an information server, and the communication component operable to receive information about the area of interest from the information server. - View Dependent Claims (18, 19, 20)
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Specification