Content-embedding code generation in digital media benefit attachment mechanism

• US 20080082905A1
• Filed: 09/29/2006
• Published: 04/03/2008
• Est. Priority Date: 09/29/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Kalaboukis, Chris, Martinez, Ronald, Ravindran, Balaji
• Granted Patent: US 8,965,783 B2
• Time in Patent Office: Days
• US Class Current: 715/205
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing

Abstract

Particular embodiments of the present invention are related to a digital media benefit attachment mechanism for generating or attaching revenue rights and other benefits to one or more entities associated with socially distributed media.

Claims

1. A method comprising

receiving a request for a content object from a remote host;

generating content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a hyperlink identifying a network addressable advertiser resource, wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource; and

transmitting a response to the remote host, wherein the response includes the content object, and the content-embedding code or a link to the content embedding code.

2. The method of claim 1 further comprising

determining a user identifier associated with the request;

adding the user identifier as a content embedding entity identifier to the content embedding code.

3. The method of claim 2 wherein the content embedding entity identifier is encoded into the hyperlink.

4. The method of claim 1 wherein the content embedding code is further operative to cause the processor to display the content.

5. The method of claim 4 wherein the content embedding code is further operative to cause the processor to display the hyperlink adjacent to the content.

6. The method of claim 4 wherein the content embedding code is further operative to cause the processor to render the content as clickable region, which, when clicked, is operative to cause the processor to access the network addressable advertiser resource.

7. The method of claim 1 wherein the content embedding code comprises HTML code.

8. The method of claim 1 wherein the content embedding code comprises a script operative to dynamically generate the hyperlink.

9. The method of claim 1 further comprising

accessing one or more tags associated with the content object;

selecting a network addressable advertiser resource from a plurality of network addressable advertiser resources based, at least in part, on the one or more tags.

10. The method of claim 1 further comprising

accessing one or more tags associated with the content object;

transmitting the one or more tags to a remote system operative to select and return a network addressable advertiser resource from a plurality of network addressable advertiser resources based, at least in part, on the one or more tags.

11. The method of claim 1 further comprising accessing one or more tags associated with the content;

and wherein the hyperlink is configured to include the one or more tags.

12. The method of claim 1 wherein the content object has a content owner identifier associated therewith;

and wherein the method further comprises adding the content owner identifier to the content embedding code.

13. The method of claim 12 wherein the content owner identifier is encoded into the hyperlink.

14. The method of claim 13 further comprising

determining a user identifier associated with the request;

adding the user identifier as a content embedding entity identifier to the content embedding code.

15. The method of claim 14 wherein the content embedding entity identifier is encoded into the hyperlink.

16. The method of claim 1 wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource in a redirection process with a remote server.

17. The method of claim 1 wherein the content embedding code comprises a content section comprising a content locator.

18. The method of claim 17 wherein the content section further comprises one or more formatting parameters.

19. The method of claim 1 wherein the content-embedding code further comprises a second hyperlink operative, when activated, to cause the processor to access a search system.

20. The method of claim 19 further comprising accessing one or more tags associated with the content object;

and wherein the second hyperlink is configured to include the one or more tags.

21. The method of claim 1 wherein the content-embedding code further comprises a second hyperlink operative, when activated, to cause the processor to access network resource operative to provide attribution information corresponding to the content object.

22. The method of claim 12 wherein the hyperlink, when activated, is operative to cause a remote system to generate a benefit to the content owner.

23. The method of claim 22 wherein the benefit is a monetary award.

24. The method of claim 2 wherein the hyperlink, when activated, is operative to cause a remote system to generate a benefit to the content embedding identifier.

25. The method of claim 24 wherein the benefit is a monetary award.

26. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive a request for a content object from a remote host;

generate content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a hyperlink identifying a network addressable advertiser resource, wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource; and

transmit a response to the remote host, wherein the response includes the content object, and the content-embedding code or a link to the content embedding code.

27. A method comprising

receiving a request for a content object from a remote host;

generating content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object and one or more tags associated with the content object; and

present a hyperlink identifying a network addressable search resource, wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable search resource using the one or more tags; and

transmitting a response to the remote host, wherein the response includes the content object, and the content-embedding code or a link to the content embedding code.

28. The method of claim 27 wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable search resource in a redirection process with a remote server.

29. The method of claim 28 wherein the hyperlink comprises a network address of a first network resource operative to return a redirection message causing the processor to transmit a search request including the one or more tags to the network addressable search resource.

30. The method of claim 29 wherein the hyperlink further comprises a network address of the network addressable search system as a parameter.

31. The method of claim 30 wherein the hyperlink further comprises the one or more tags as a parameter.

32. The method of claim 27 wherein the content object has a content owner identifier associated therewith;

and wherein the method further comprises adding the content owner identifier to the content embedding code.

33. The method of claim 32 wherein the content owner identifier is encoded into the hyperlink.

34. The method of claim 32 wherein the hyperlink, when activated, is operative to cause a remote system to generate a benefit to the content owner.

35. The method of claim 34 wherein the benefit is a monetary award.

36. The method of claim 27 further comprising

determining a user identifier associated with the request;

adding the user identifier as a content embedding entity identifier to the content embedding code.

37. The method of claim 36 wherein the content embedding entity identifier is encoded into the hyperlink.

38. The method of claim 36 wherein the hyperlink, when activated, is operative to cause a remote system to generate a benefit to the content embedding identifier.

39. The method of claim 38 wherein the benefit is a monetary award.

40. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive a request for a content object from a remote host;

generate content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object and one or more tags associated with the content object; and

present a hyperlink identifying a network addressable search resource, wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable search resource using the one or more tags; and

transmit a response to the remote host, wherein the response includes the content object, and the content-embedding code or a link to the content embedding code.

41. A method comprising:

receiving a content object or a data location of the content object;

generating content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a hyperlink to a network resource, wherein the hyperlink, when activated, is operative to provide a benefit to one or more entities associated with distribution of the content object over a computer network.

42. The method of claim 41 further comprising receiving one or more tags corresponding to the content, and wherein the content embedding code includes at least one of the one or more tags.

43. The method of claim 41 wherein the hyperlink, when activated, is operative to cause the network resource to generate a benefit to the one or more entities associated with dissemination of the content object.

44. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive a content object or a data location of the content object; and

generate content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a hyperlink to a network resource, wherein the hyperlink, when activated, is operative to provide a benefit to one or more entities associated with distribution of the content object over a computer network.

45. A method comprising

receiving a request for content-embedding code, wherein the request identifies a content object;

generating content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a hyperlink identifying a network addressable advertiser resource, wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource;

transmitting a response to the remote host, wherein the response includes the content-embedding code.

46. A method comprising

receiving a content object or a data location of the content object;

generating content-embedding code comprising machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a hyperlink identifying a network addressable advertiser resource,

wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource.

47. The method of 46 wherein the hyperlink further identifies one or more entities associated with the content.

48. The method of 46 wherein the hyperlink further identifies a content owner.

49. A method comprising

receiving a search request for content from a remote host;

generating search results including one or more content objects;

generating content embedding code for the one or more content objects;

transmitting a response to the search request, wherein the response includes the one or more content objects and corresponding content embedding code;

wherein the content embedding code, for each content object, comprises machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a hyperlink identifying a network addressable advertiser resource, wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource.

50. An apparatus comprising

a memory;

one or more processors;

logic encoded in one or more tangible media for execution and when executed operable to cause the one or more processors to;

receive a search request for content from a remote host;

generate search results including one or more content objects;

generate content embedding code for the one or more content objects; and

transmit a response to the search request, wherein the response includes the one or more content objects and corresponding content embedding code;

wherein the content embedding code, for each content object, comprises machine-readable instructions operative, when executed, to cause a processor to;

access the content object; and

present a hyperlink identifying a network addressable advertiser resource, wherein the hyperlink, when activated, is operative to cause the processor to access the network addressable advertiser resource.