TARGETED VIDEO ADVERTISING
First Claim
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1. A computer-implemented method of providing targeted video promotional material, the method comprising:
- transmitting a promotional item for display on a video terminal;
determining whether the promotional item was skipped; and
updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.
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Accused Products
Abstract
A computer-implemented method of providing targeted video promotional material is disclosed. The method includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.
239 Citations
21 Claims
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1. A computer-implemented method of providing targeted video promotional material, the method comprising:
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transmitting a promotional item for display on a video terminal; determining whether the promotional item was skipped; and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A computer-implemented system for providing targeted video promotional material, comprising:
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a promotional item database storing promotional items to be displayed to a viewer of a video display system; a promotional item viewer monitor configured to report the occurrence of a skipping of a promotional item by a viewer; and a promotion profile generator that modifies a profile associated with the promotional item when the promotional item viewer monitor indicates that the item has been skipped. - View Dependent Claims (18, 19, 20)
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21. An electronic system for providing targeted video promotional material, comprising:
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a commercial database containing a plurality of commercials associated with one or more commercial parameters; an advertising server configured to select commercials for display on remote video terminals and to determine when commercials have been skipped in whole or in part; and means for updating a demographic profile corresponding to a user or a commercial based on commercial skipping activity of the user.
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Specification