METHOD AND SYSTEM FOR PRINTING INFORMATION RELATED TO INTERNET ADVERTISEMENTS

• US 20080097837A1
• Filed: 10/23/2006
• Published: 04/24/2008
• Est. Priority Date: 10/23/2006
• Status: Abandoned Application

• Current Assignee: Format Dynamics, LLC
• Original Assignee: Format Dynamics, LLC
• Inventors: Jacobson, Mark David
• Application Number:
  US11/552,002
• Publication Number:
  US 20080097837A1
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system for placing an excitable icon in or next to a screen Internet advertisement offering users the ability to print information related to the advertised product or service, which could consist of, but is not limited to, a marketing brochure or coupon. The method and system performs these tasks without noticeably altering the appearance of the web page on which the screen Internet advertisement and button are placed, opening a new browser window for the information to be displayed or redirecting the browser to the advertiser'"'"'s web page.

Claims

1. A method of creating screen advertising content for use by an advertiser and unassociated with a web site on which the screen advertising content is to be placed, the screen advertising content including printing machine executable instructions, the method comprising:

placing an icon on or next to the screen advertising content on a web page;

in response to a user activating the icon, implementing the printing machine executable instructions, which automatically requests and receives, if not already obtained, print advertising content, which has been created for use by the advertiser and is unassociated with the web site or the web page on which the screen advertising content is placed; and

forwarding the print advertising content to a printer, regardless of a printer type, while continuing instructions to continue rendering of the screen advertising content on the web page.

2. The method of claim 1, wherein the advertiser pays the unassociated web site for the placement of its screen advertising content.

3. The method of claim 1, wherein the advertiser barters with the unassociated web site for the placement of its screen advertising content.

4. The method of claim 1, wherein the advertiser receives placement of its screen advertising content for free from the unassociated web site.

5. The method of claim 1, wherein the icon is a print advertising content icon.

6. The method of claim 1, wherein the activation of the print advertising icon is a print activation event.

7. The method of claim 1, wherein the print advertising content is designed for the printed page and comprises and brochures, coupons.

8. The method of claim 1, wherein the screen advertising content is designed for the placement on web pages.

9. The method of claim 1, wherein the screen advertising content is served by the publisher'"'"'s serving system upon a web page being requested by a user.

10. The method of claim 1, wherein the screen advertising content is served by the advertiser'"'"'s serving system upon a web page being requested by a user.

11. The method of claim 1, wherein the screen advertising content is served by one, or more, remote sources upon a web page being requested by a user.

12. The method of claim 1, wherein the print advertising icon is served by the publisher'"'"'s serving system.

13. The method of claim 1, wherein the print advertising icon is served by the advertiser'"'"'s serving system.

14. The method of claim 1, wherein the print advertising icon is served by one, or more, remote sources.

15. The method of claim 12, wherein the print advertising content icon is served by the publisher'"'"'s serving system prior to the screen advertising content being served.

16. The method of claim 12, wherein the print advertising content icon is served by the publisher'"'"'s serving system with the screen advertising content being served.

17. The method of claim 12, wherein the print advertising content icon is served by the publisher'"'"'s serving system after the screen advertising content has been served.

18. The method of claim 13, wherein the print advertising content icon is served by the advertiser'"'"'s serving system prior to the screen advertising content being served.

19. The method of claim 13, wherein the print advertising content icon is served by the advertiser'"'"'s serving system with the screen advertising content being served.

20. The method of claim 13, wherein the print advertising content icon is served by the advertiser'"'"'s serving system after the screen advertising content has been served.

21. The method of claim 14, wherein the print advertising content icon is served by the one, or more, remote sources prior to the screen advertising content being served.

22. The method of claim 14, wherein the print advertising content icon is served by the one or more remote sources with the screen advertising content being served.

23. The method of claim 14, wherein the print advertising content icon is served by one, or more, remote sources'"'"' serving system after the screen advertising content has been served.

24. The method of claim 1, wherein the printing machine executable instructions are served by the publisher'"'"'s serving system.

25. The method of claim 1, wherein the printing machine executable instructions are served by the advertiser'"'"'s serving system.

26. The method of claim 1, wherein the printing machine executable instructions are served by one, or more, remote sources.

27. The method of claim 24, wherein the printing machine executable instructions are served by the publisher'"'"'s serving system prior to the screen advertising content.

28. The method of claim 24, wherein the printing machine executable instructions are served by the publisher'"'"'s serving system with the screen advertising content.

29. The method of claim 24, wherein the printing machine executable instructions are served by the publisher'"'"'s serving system after the screen advertising content.

30. The method of claim 25, wherein the printing machine executable instructions are served by the advertiser'"'"'s serving system prior to the screen advertising content.

31. The method of claim 25, wherein the printing machine executable instructions are served by the advertiser'"'"'s serving system with the screen advertising content.

32. The method of claim 25, wherein the printing machine executable instructions are served by the advertiser'"'"'s serving system after the screen advertising content.

33. The method of claim 26, wherein the printing machine executable instructions are served by one, or more, remote sources'"'"' prior to the screen advertising content.

34. The method of claim 26, wherein the printing machine executable instructions are served by one, or more, remote sources'"'"' serving system with the screen advertising content.

35. The method of claim 26, wherein the printing machine executable instructions are served by one, or more, remote sources'"'"' after the screen advertising content.

36. The method of claim 1, wherein the printing machine executable instructions include information for obtaining print advertising content.

37. The method of claim 36, wherein the print advertising content is served by the publisher'"'"'s serving system prior to a print activation event.

38. The method of claim 36, wherein the print advertising content is served by the publisher'"'"'s serving system upon a print activation event.

39. The method of claim 36, wherein the print advertising content is served by the advertiser'"'"'s serving system prior to a print activation event.

40. The method of claim 36, wherein the print advertising content is served by an advertiser'"'"'s serving system upon a print activation event.

41. The method of claim 36, wherein the print advertising content is served by one, or more, remote sources'"'"' server systems prior to a print activation event.

42. The method of claim 36, wherein the print advertising content is served by one, or more, remote sources'"'"' server systems upon to a print activation event.

43. The method of claim 1, wherein prior to, upon, or after a print advertising content icon is activated, the printing machine executable instructions forwards information regarding a print activation event comprising the web site, the web page, the screen advertising content, the print advertising content, a time and date of activation, a user'"'"'s IP address, an advertiser paying for the advertisement, a location on the screen of the screen advertising content, and a location of the print advertising content icon.

44. The method of claim 43, wherein the printing machine executable instructions forwards information about the print activation event prior to the user activating a print advertising icon.

45. The method of claim 43, wherein the printing machine executable instructions forwards information about the print activation event upon the user activating a print advertising icon.

46. The method of claim 43, wherein the printing machine executable instructions forwards information about the print activation event after the user activates a print advertising icon.

47. The method of claim 43, wherein the printing machine executable instructions forwards information about the print activation event to the publisher.

48. The method of claim 43, wherein the printing machine executable instructions forwards information about the print activation event to the advertiser.

49. The method of claim 43, wherein the printing machine executable instructions forwards information about the print activation event to one, or more, remote sources.

50. The method of claim 43, wherein the information collected by one, or more, remote sources regarding the print activation event is detailed in reports provided to the publisher.

51. The method of claim 43, wherein the information collected by one, or more, remote sources regarding the print activation event is detailed in reports provided to the advertiser.

52. The method of claim 43, wherein the information collected by the publisher, advertiser, or one, or more, remote sources regarding the print activation event can be aggregated and sold or given to additional parties.