Method And System For Dynamic, Real-Time Addition Of Advertisement To Downloaded Static Content

• US 20080097915A1
• Filed: 08/10/2005
• Published: 04/24/2008
• Est. Priority Date: 08/10/2004
• Status: Active Grant

• Current Assignee: HIRO Media, Ltd.
• Original Assignee: HIRO Media, Ltd.
• Inventors: Napchi, Ariel, Golan, Ronny
• Granted Patent: US 8,112,361 B2
• Time in Patent Office: Days
• US Class Current: 705/51
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method and system for dynamic, real-time addition of advertisements to downloaded static content. The method comprises seamlessly combining a downloaded original content file with personalized information on a user device, and allowing the user either to use the combined original content and personalized information without possibility of personalized information removal, or to remove the personalized information after a fee payment. The seamless combination and removal operations are done by a player located in the user device.

Claims

1. A method for dynamic, real-time addition of advertisements to downloaded static content comprising the steps of:

a. on a user device, seamlessly combining a downloaded original content file with personalized information; and

b. allowing the user to use the downloaded original content file;

whereby the user may either use the original content and personalized information without being able to separate the personalized information from the original content or may remove the personalized information for a fee, thereby being allowed to use only the original content.

2. The method of claim 1, wherein the step of seamlessly combining includes, at an encoder, dividing the original content file into at least two parts and encoding the at least two parts in a special format, and wherein the step of allowing the user includes providing the user the at least two encoded original content parts plus the personalized information, and enabling a player in the user device to combine the two encoded original content parts and the personalized information in a manner that makes them indistinguishable.

3. The method of claim 2, wherein the providing the user further includes providing a personalized Meta-file with combining information, and wherein the enabling the player to combine includes using the personalized Meta-file combining instructions.

4. The method of claim 2, wherein the dividing the original content file into at least two parts includes dividing into a modified original file and at least one missing parts file, and wherein the added materials are provided by a dedicated server.

5. The method of claim 4, wherein the added materials include at least one advertisement.

6. The method of claim 5, wherein the added materials further include at least one extra information item.

7. The method of claim 1, wherein the original content file includes a content file selected from the group consisting of a video file, an audio file, a text file, a presentation file, an e-book file and an image file.

8. The method of claim 1, further comprising the step of obtaining rating information on the original content from the user device.

9. The method of claim 6, wherein the at least one extra information item is selected from the group consisting of links to relevant information or e-commerce sites, images that are appended to the content, subtitles, voiceover, links to additional downloads, forms for feedback on the at least one ad, a content rating method, and text added to the content.

10. A system for dynamic, real-time addition of advertisements to downloaded static content comprising:

a. an encoder operative to encode a downloadable original content file in a special format;

b. at least one server operative to receive the encoded original content file from the encoder and to process added materials; and

c. a user device operative to receive from the at least one server the encoded original content file and the personalized information and to seamlessly combine the personalized information with the encoded original content for use by a user;

whereby the user may either use the original content and personalized information without being able to separate the personalized information from the original content or may remove the personalized information for a fee, thereby being allowed to use only the original content.

11. The system of claim 10, wherein the operativeness of the user device to seamlessly combine is facilitated by a player included in the user device.

12. The system of claim 11, wherein the encoder is further operative to divide the downloadable original content file into a modified original content part and at least one missing part and operative to encode the resulting parts in a special format, wherein the at least one server is further operative to receive the encoded modified original content part and the at least one missing part from the encoder, and wherein the player is operative to seamlessly combine the added materials with the encoded modified original content part and the at least one missing part.

13. The system of claim 10, wherein the personalized information includes at least one advertisement.

14. The system of claim 13, wherein the personalized information further include at least one extra information item.

15. The system of claim 10, wherein the at least one server includes a single combined content/added material server.

16. The system of claim 10, wherein the at least one server includes at least one separate content server and a dedicated added materials server.

17. The system of claim 11, wherein the player is a software program.

18. A system for dynamic, real-time addition of advertisements to downloaded static content comprising:

a. an encoder operative to encode a downloadable original content file in a special format;

b. at least one server operative to process the special format encoded content file and added materials;

c. a client residing on a user device and operative to perform new content checking and synchronization with the at least one server;

d. at least one player in communication with the at least one server and with the client and residing on the same user device, each player operative to seamlessly combine the personalized information with the encoded original content for use by a user.

19. The system of claim 18, wherein the at least one server includes a separate added material server.

20. The system of claim 18, wherein the encoder is further operative to divide the original content file into at least two parts before the encoding into a special format.

21. The system of claim 18, wherein the operativeness of the player to seamlessly combine the personalized information with the encoded original content is facilitated by a personalized Meta-file provided by the at least one server.

22. The system of claim 18, wherein the client and at least one player are software programs.

23. The system of claim 18, wherein the encoder is further operative to provide a security feature that prevents hacking of the at least one player.