System And Method For Collecting Advertisement Information And For Real-Time Analyzing
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Abstract
The present invention discloses a system for collecting advertisement information and for analyzing, the system comprising: an information carrier for carrying advertising information, for example, advertising media, advertising territory, advertiser, related contents or index of the advertising and the like; a writing apparatus for performing information compiling and generating of the information carrier; a reading apparatus for reading the information on the information carrier; a mobile terminal for receiving and transmitting information through a network, the mobile terminal having the reading apparatus, an apparatus for acquiring location information of the mobile terminal, and an apparatus for acquiring the time when the mobile terminal sends the advertising information. The information carrier in this invention can be compiled and generated according to different media, regions, advertisement contents and advertisers, and can be conditionally combined with the location information of the mobile phone and the time information of sending, and therefore makes the advertising monitoring and analyzing more real-time, comprehensive and accurate.
56 Citations
36 Claims
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1-17. -17. (canceled)
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18. A system, comprising:
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an information carrier for carrying an advertising ID corresponding to a set of advertising information stored in an advertising server; a mobile terminal having a reading apparatus for reading the advertising ID; a location acquiring apparatus for acquiring location information of the mobile terminal; a time acquiring apparatus for acquiring time information of the mobile terminal; and an analyzing apparatus for performing advertising monitoring by real-time analyzing based on the set of advertising information, the location information and the time information, wherein the mobile terminal, the location acquiring apparatus, the time acquiring apparatus and the analyzing apparatus are coupled in a network. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method, comprising:
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carrying an advertising ID on an information carrier, the advertising ID corresponding to a set of advertising information stored in an advertising server; reading the advertising ID by an reading apparatus on a mobile terminal; acquiring location and time information of the mobile terminal by a location acquiring apparatus and a time acquiring apparatus; and performing advertising monitoring by real-time analyzing based on the set of advertising information, the location information and the time information by an analyzing apparatus. - View Dependent Claims (32, 33, 34, 35, 36)
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Specification