ASSOCIATING BRANDING INFORMATION WITH DATA

• US 20080104012A1
• Filed: 06/07/2007
• Published: 05/01/2008
• Est. Priority Date: 11/01/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Nolan, Sean Patrick, Jones, Jeffrey Dick
• Application Number:
  US11/759,359
• Publication Number:
  US 20080104012A1
• Time in Patent Office: Days
• US Class Current: 707/1
• CPC Class Codes: G06F 16/93 Document management systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A platform for associating branding information with data is provided to allow a manufacturer of a data device, or other company, to be recognized for its data contribution to a centralized platform, for example. In this regard, companies have incentive to provide data services to users of the platform as the data can comprise branding information related to the company such as an advertisement, link to a main website or product specific websites, logo, additional data related to a request that is specific to the device, and/or additional data regarding users of similar devices. The branding information is rendered along with the data requested.

Claims

1. A system for associating data with branding information, comprising:

a platform that houses data originating from a plurality of disparately branded devices; and

a data branding component that specifies branding information related to the data and at least one of the plurality of disparately branded devices to which the data relates, the branding information is stored within the platform and displayed in at least one subsequent request for the data.

2. The system of claim 1, further comprising a data requesting component that requests data from the platform.

3. The system of claim 2, the platform returns data to the data requesting component based at least in part on the request, the return data includes the branding information.

4. The system of claim 1, the branding information comprises at least one logo indicating the source of the data.

5. The system of claim 1, the branding information comprises at least one method to obtain substantive brand-specific data related to the subsequent request.

6. The system of claim 1, the branding information comprises at least one link to a website related to a manufacturer of the at least one of the plurality of disparately branded devices.

7. The system of claim 1, the branding information comprises executable code to obtain comparison data of other users utilizing similarly branded devices.

8. The system of claim 1, the branding information is comprised within at least one transform that provides instruction regarding rendering the data.

9. The system of claim 7, the transform is at least one eXtensible stylesheet language (XSL) document used to render the data in a readable format.

10. The system of claim 1, the platform is a health integration network that stores data originating from a plurality of disparate devices and applications, the health integration network comprises a plurality of databases that respectively store health and fitness data.

11. A method for associating data with at least one brand, comprising:

specifying at least one branding instruction to be associated with data housed in a platform, the branding instruction relates to a branded device from which the data originated;

storing the branding instruction within the platform; and

sending the data along with the branding instruction in response to a request for the data.

12. The method of claim 11, further comprising storing substantive branding data as part of the data in the platform, the substantive branding data is utilized in rendering the branding instruction.

13. The method of claim 11, the branding instruction is comprised within transform information, a portion of the transform information is utilized to render the data to a display.

14. The method of claim 13, the transform information is an eXtensible stylesheet language (XSL) document.

15. The method of claim 13, further comprising rendering the data according to the transform information and providing additional brand-specific data in accordance with the branding instruction.

16. The method of claim 11, the branding instruction is a link to a website of a manufacturer of the branded device.

17. The method of claim 11, the branding instruction is executable code that gathers additional data from the platform.

18. The method of claim 17, the additional data includes that originating from similar branded devices of disparate users.

19. A system for branding data, comprising:

means for obtaining branding information associated with stored data, the data originates from a plurality of disparately branded devices;

means for packaging the branding information with the stored data; and

means for displaying the branding information in connection with a request for the stored data.

20. The system of claim 19, further comprising means for updating the branding information.