METHODS AND SYSTEMS FOR USING MOBILE DEVICE SPECIFIC IDENTIFIERS AND SHORT-DISTANCE WIRELESS PROTOCOLS TO MANAGE, SECURE AND TARGET CONTENT

• US 20080108308A1
• Filed: 09/13/2007
• Published: 05/08/2008
• Est. Priority Date: 09/14/2006
• Status: Abandoned Application

• Current Assignee: Omnitrail, LLC
• Original Assignee: Omnitrail, LLC
• Inventors: Ullah, Shah
• Application Number:
  US11/855,122
• Publication Number:
  US 20080108308A1
• Time in Patent Office: Days
• US Class Current: 455/41.2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 67/306 User profiles

Abstract

Methods and systems are disclosed herein for managing content, including advertising content, delivered to various network-connected devices, including screens, mobile devices, computers, televisions, radios, and the like, based on usage profiles associated with device-specific identifiers for mobile devices, short-distance wireless technologies for transmission of content and detection of proximity, and content targeting and management techniques.

Claims

1. A method, comprising:

using short-distance wireless communication to pass a mobile device-specific identification to another nearby device; and

using the mobile device-specific identification to secure content that is projected on the other device.

2. The method of claim 1, wherein the device-specific identification is a MAC address.

3. The method of claim 1, wherein the other device is selected from the group consisting of a personal computer, a laptop computer, a television-related device, an outdoor advertising device and a radio.

4. The method of claim 3, wherein the television-related device is a box that delivers content to a television screen.

5. The method of claim 1, wherein the other device has a screen.

6. The method of claim 5, wherein the screen is a television screen.

7. The method of claim 5, wherein the screen is an advertising screen.

8. The method of claim 5, wherein the screen is an outdoor advertising screen.

9. The method of claim 5, wherein the screen is an Internet-connected screen adapted to show video.

10. The method of claim 5, wherein the screen is a flexible LCD screen.

11. The method of claim 5, wherein the screen is a point of sale screen.

12. The method of claim 1, wherein securing the content includes authenticating for digital rights management.

13. The method of claim 1, wherein securing the content includes enabling sharing of content by the user of the mobile device with a user of the other device.

14. The method of claim 1, wherein the second device can play content secured by the mobile device specific identifier only when the mobile device is in proximity to the other device.