SYSTEMS AND METHODS OF ENHANCING LEADS
First Claim
1. A method of enhancing a lead record, the method comprising:
- receiving a lead record comprising information regarding an individual, the lead record comprising a plurality of data items stored in a plurality of corresponding fields, the lead record comprising at least a surname field for storing a surname data item, and an address field for storing an address data item;
determining whether at least a first subset of the fields each comprise data items;
accessing a database comprising a plurality of spoof strings;
determining whether the data items in each of a second subset of fields include any of the spoof strings; and
determining a contactability score associated with the lead record, wherein the score is based at least partly on information received from one or more data sources regarding a relationship between a telephone number data item that is associated with the lead record and other data items associated with the lead record.
3 Assignments
0 Petitions
Accused Products
Abstract
A client transmits one or more lead records to a lead enhancement module that is configured to enhance the received lead records and return enhanced lead records to the client. In one embodiment, the client specifies which of a plurality of enhancements should be applied to lead records received from the particular client. In one embodiment, the lead enhancement module returns a contactability score for each lead record, indicated a likelihood that the individual identified in the lead may be contacted using the contact information provided in the lead record and/or additional contract information located by the lead enhancement module. In one embodiment, data items associated with the individual that are returned to the client are selected based on a vertical market of the client. In one embodiment, custom models that are defined on a per client basis are applied to lead records that are received from the particular client.
109 Citations
29 Claims
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1. A method of enhancing a lead record, the method comprising:
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receiving a lead record comprising information regarding an individual, the lead record comprising a plurality of data items stored in a plurality of corresponding fields, the lead record comprising at least a surname field for storing a surname data item, and an address field for storing an address data item; determining whether at least a first subset of the fields each comprise data items; accessing a database comprising a plurality of spoof strings; determining whether the data items in each of a second subset of fields include any of the spoof strings; and determining a contactability score associated with the lead record, wherein the score is based at least partly on information received from one or more data sources regarding a relationship between a telephone number data item that is associated with the lead record and other data items associated with the lead record. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of generating a contactability score representative of a likelihood that a particular individual is associated with a telephone number, the method comprising:
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determining a first preliminary score based on contactability information from a first data source; if the first preliminary score is above a predetermined threshold, reporting the first preliminary score as the contactability score; and if the first preliminary score is below the threshold, receiving a second preliminary score from a second data source and determining the contactability score based on both the first and second preliminary scores. - View Dependent Claims (13, 14)
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15. A method of determining one or more contactability scores for respective telephone numbers associated with a potential customer, the method comprising:
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(a) determining a first contactability score for a first telephone number that is associated with a potential customer; (b) if the first contactability score is less than an acceptable score threshold; (c) receiving from a data source an additional telephone number associated with the potential customer; (d) determining an additional contactability score for the additional telephone number; (e) if the additional contactability score is less than the acceptable score threshold, returning to element (c). - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A method of enhancing a received lead record, the method comprising:
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transmitting at least a portion of a received lead record to a data source; receiving from the data source a telephone number associated with the lead record; requesting contactability information from the data source regarding a relationship between the telephone number and one or more data items included in the lead record; and based on the contactability information received from the data source, determining a likelihood that an individual associated with the lead record may be contacted at the telephone number. - View Dependent Claims (27, 28, 29)
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Specification