Content Management System

• US 20080109369A1
• Filed: 11/05/2007
• Published: 05/08/2008
• Est. Priority Date: 11/03/2006
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Chen, Rui, Liu, Zheng, Good, Matthew, Zhao, Jianliang, King, David, Su, Yi-Ling, Waid, Frey, Chastagnol, Franck
• Application Number:
  US11/935,386
• Publication Number:
  US 20080109369A1
• Time in Patent Office: Days
• US Class Current: 705/59
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

Content rights holders provide digital content to a hosting site to be used as reference content. The content owner specifies a policy for each digital content item, indicating how that content may be used on the site when uploaded by someone other than the content owner. An identification module compares the uploaded content against reference content. If the content matches reference content, the specified policy for that reference content is applied to the uploaded content. Policy options provided by the content owner include tracking the content to see how it is viewed, preventing the content from being distributed on the site, and allowing the content to be displayed in a revenue-sharing environment. In one embodiment, if the identification module matches the uploaded content to a reference item but the match does not have a sufficiently high level of confidence, the suggested match is queued for review by the content owner.

Claims

1. A method for providing management of digital content, the method comprising:

inspecting an item of user-generated content;

identifying an item of reference content associated with the item of user-generated content;

determining a usage policy associated with the item of reference content; and

applying the usage policy to the item of user-generated content.

2. The method of claim 1 wherein receiving the item of user-generated content further comprises receiving associated metadata.

3. The method of claim 2 wherein the associated metadata includes a description of the user-generated content.

4. The method of claim 2 wherein the associated metadata includes a title of the user-generated content.

5. The method of claim 2 wherein the associated metadata includes at least one keyword.

6. The method of claim 1 wherein the user-generated content includes audio content.

7. The method of claim 1 wherein the user-generated content includes video content.

8. The method of claim 1 wherein the user-generated content includes audio and video content.

9. The method of claim 1 wherein the user-generated content includes a still image.

10. The method of claim 1 wherein identifying the item of reference content further comprises comparing a fingerprint of the user-generated content against a fingerprint of the reference content.

11. The method of claim 1 wherein identifying the item of reference content further comprises comparing a watermark embedded in the user-generated content against a recognized watermark designated for reference content.

12. The method of claim 1 wherein identifying the item of reference content further comprises comparing a cryptographic hash function of the user-generated content against a hash of the reference content.

13. The method of claim 12 wherein the hash function is an MD5 hash.

14. The method of claim 1, where the inspected user-generated content is uploaded content.

15. The method of claim 1, where the inspected user-generated content is legacy content.

16. The method of claim 1 further comprising transcoding the user-generated content from a first file type to a second file type.

17. The method of claim 1 wherein the reference content is provided by an owner of the reference content.

18. The method of claim 1 wherein receiving the item of user-generated content further comprises receiving a certification that a provider of the user-generated is authorized by an owner of the user-generated content to provide the user-generated content.

19. The method of claim 1 wherein the reference content is provided by an entity other than an owner of the reference content.

20. The method of claim 1 wherein the usage policy specifies that the user-generated content may be viewed.

21. The method of claim 20 wherein the usage policy further specifies that viewing of the user-generated content is to be tracked.

22. The method of claim 1 wherein the usage policy specifies that the user-generated content may not be viewed.

23. The method of claim 1 wherein the usage policy specifies that the user-generated content is to be removed.

24. The method of claim 1 wherein the usage policy specifies that the user-generated content is to be viewed in exchange for compensation.

25. The method of claim 24 wherein a portion of the compensation is provided to an owner of the reference content.

26. The method of claim 24 wherein a portion of the compensation is provided to a provider of the user-generated content.

27. The method of claim 24 wherein a portion of the compensation is provided to a hosting site on which the user-generated content is hosted for viewing.

28. The method of claim 1 wherein identifying the item of reference content associated with the item of user-generated content further comprises:

automatically determining a likelihood that the identification is accurate;

responsive to the determined likelihood being less than a threshold likelihood, providing indicia of the user-generated content to an owner of the reference content; and

receiving from the owner of the reference content an indication of whether the identification is accurate.

29. The method of claim 28 wherein the indication indicates that the identification is accurate, and applying the usage policy to the item of user-generated content includes applying the usage policy associated with the identified reference content.

30. The method of claim 28 wherein the indication indicates that the identification is not accurate and includes and indication of correct reference content associated with the item of user-generated content, and applying the usage policy includes applying the usage policy associated with the correct reference content.

31. The method of claim 1 further comprising providing a report to an owner of the reference content indicating the identification.

42. The method of claim 1, wherein the promotional opportunity is displaying an ad of the rights owner'"'"'s choice next to the user-generated content.

43. The method of claim 1, wherein the promotional opportunity is dictating a desirable placement of the user-generated content on the host site.

32. A content management system for providing management of digital content, comprising:

an upload server adapted to receive an item of user-generated content;

an identification module, coupled to the upload server, adapted to identify an item of reference content associated with the item of user-generated content;

a policy engine, coupled to the identification module, adapted to determine a usage policy associated with the item of reference content; and

a publisher, coupled to the policy engine, adapted to apply the usage policy to the item of user-generated content.

33. The system of claim 32 further comprising a transcoder module adapted to transcode the user-generated content from a first file type to a second file type.

34. The system of claim 32 further comprising a reference database coupled to the identification module, adapted to store reference content.

35. The system of claim 32 further comprising a content owner interface coupled to the identification module, adapted to receive reference content.

36. The system of claim 32 further comprising a claim database, coupled to the identification module, adapted to store indications received from a content owner associated with a claim by the content owner to an item of user-generated content.

37. The system of claim 32 further comprising a web server coupled to the publisher, adapted to provide the user-generated content to a plurality of users.

38. The system of claim 32 further comprising a reporting engine coupled to the identification module adapted to compile reports indicating application of usage policies to user-generated content.

39. A method for sharing revenue associated with providing digital content, the method comprising:

receiving an item of user-generated content at a host site from a provider;

identifying an item of reference content associated with the item of user-generated content;

providing advertising content in conjunction with providing the user-generated content, the providing of the advertising content resulting in receiving revenue; and

distributing a first portion of the revenue to the provider and a second portion of the revenue to the host site.

40. A method for providing content usage information, the method comprising:

receiving indicia of user-generated content from a sender;

identifying an item of reference content associated with the received indicia;

determining for the item of reference content a usage policy for the content; and

providing to the sender the usage policy.

41. A method for conferring value to a rights owner of digital content, the method comprising:

receiving an item of user-generated content at a host site from a provider;

identifying an item of reference content associated with the item of user-generated content;

determining that a rights owner has indicated a policy of promotion for the item of reference content; and

responsive to the item of user-generated content being displayed, providing a promotional opportunity to the rights owner.

44. A content management system for providing management of digital content of third party sites, comprising:

a third party input server adapted to receive an identification of an item of user-generated content from a third party site;

an identification module, coupled to the third party input server, adapted to identify an item of reference content associated with the item of user-generated content;

a policy engine, coupled to the identification module, adapted to determine a usage policy associated with the item of reference content; and

a publisher, coupled to the policy engine, adapted to transmit the usage policy to the third party web site.

45. The content management system of claim 44, wherein the publisher also transmits an identification of the item of user-generated content to the third party web site.