Playing video content with advertisement

• US 20080109844A1
• Filed: 11/02/2006
• Published: 05/08/2008
• Est. Priority Date: 11/02/2006
• Status: Abandoned Application

• Current Assignee: Sitescout Publisher Solutions Incorporated
• Original Assignee: Adbrite Incorporated
• Inventors: Baldeschwieler, David, Kaplan, Philip J., Wise, Gidon
• Application Number:
  US11/592,037
• Publication Number:
  US 20080109844A1
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/222 Secondary servers, e.g. proxy server, cable television Head-end provisioning of proxy services in data packet switching networks H04L67/56
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Playing video content together with an advertisement is disclosed. A first message is sent to a video player server indicating a video content. A video player is instantiated to play the video content. A second message is initiated from the video player to an advertisement server. One or more advertisements is/are received from the advertisement server. The video content is played together with the one or more advertisements using the video player.

Claims

1. A method of playing video content together with an advertisement comprising:

sending a first message to a video player server indicating a video content;

instantiating a video player to play the video content;

initiating a second message from the video player to an advertisement server;

receiving one or more advertisements from the advertisement server; and

playing the video content together with the one or more advertisements using the video player.

2. A method as in claim 1, further comprising:

initiating a third message from the video player to a video player server; and

receiving configuration information from the video player server.

3. A method as in claim 1, wherein instantiating the video player comprises:

receiving a video player; and

receiving configuration information.

4. A method as in claim 1, wherein the first message is sent from a user using a web browser.

5. A method as in claim 1, wherein the video content is located on a web site.

6. A method as in claim 1, wherein the video player is instantiated by downloading the video player from the video player server.

7. A method as in claim 1, further comprising registering the video content with the advertisement server.

8. A method as in claim 1, further comprising registering the video content with the advertisement server and wherein registering includes selecting one or more advertisements that are acceptable to be played with the registered video content.

9. A method as in claim 1, further comprising registering the video content with the advertisement server and wherein registering includes selecting one or more types of advertisements that are acceptable to be played with the registered video content.

10. A method as in claim 1, further comprising reporting the playing of the video content together with the advertisement.

11. A method as in claim 1, wherein the advertisement is selected by the advertisement server based at least in part on a keyword associated with the video content.

12. A method as in claim 1, wherein the advertisement is selected by the advertisement server based at least in part on a tag associated with the video content.

13. A method as in claim 1, wherein the advertisement is selected by the advertisement server based at least in part on the video content.

14. A method as in claim 1, wherein the advertisement is selected by the advertisement server based at least in part on a demographic estimation of the viewer of the video content.

15. A method as in claim 1, wherein the advertisement is selected by the advertisement server based at least in part on a behavior estimation of the viewer of the video content.

16. A method as in claim 1, wherein the video content is included with the video player.

17. A method as in claim 1, wherein the video content is downloaded from a video content server.

18. A method as in claim 1, wherein playing the video content together with the one or more advertisements comprises one or more of the following:

playing one or more advertisements before the video content, playing one or more advertisements after the video content, playing one or more advertisements during the playing of the video content, playing one or more advertisements in the middle of the video content.

19. A method as in claim 1, wherein the advertisement is displayed in an advertisement window associated with the video player and the video content is displayed in a video window associated with the video player.

20. A method as in claim 19, wherein the advertisement window and the video window have one of the following configurations:

the advertisement windows and the video window are above and below each other, side by side each other, picture in picture with each other, or in separate pop windows.

21. A method as in claim 19, wherein the advertisement window appears when one or more of the following occurs:

a cursor rolls over a sponsor text area, a sponsor text area is clicked on, a cursor rolls over an interactive area of the player, or a cursor clicks on an interactive area of the player.

22. A computer program product for playing video content together with an advertisement, the computer program product being embodied in a computer readable medium and comprising computer instructions for:

sending a first message to a server indicating a video content;

instantiating a video player to play the video content;

initiating a second message from the video player to an advertisement server;

receiving one or more advertisements from the advertisement server; and

playing the video content together with the one or more advertisements using the video player.

23. A system for playing video content together with an advertisement comprising:

a processor; and

a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to;

send a first message to a server indicating a video content;

instantiate a video player to play the video content;

initiate a second message from the video player to an advertisement server;

receive one or more advertisements from the advertisement server; and

play the video content together with the one or more advertisements using the video player.