Methods, Systems and Apparatus for Delivery of Media

• US 20080117202A1
• Filed: 11/22/2006
• Published: 05/22/2008
• Est. Priority Date: 11/22/2006
• Status: Active Grant

• Current Assignee: Slack Technologies, Inc. (Salesforce.com, Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Martinez, Ronald, Davis, Marc
• Granted Patent: US 8,402,356 B2
• Time in Patent Office: Days
• US Class Current: 345/418
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

Systems, methods and apparatus for collecting data and presenting media to a user are provided. The systems generally includes a data gathering module associated with an electronic device. The data gathering module communicates gathered data to a management module, which manages at least one user profile based on the gathered data. The management module may select media for presentation to a user based on the user profile, and the selected media may be displayed to the user via a media output device co-located with the user, such as a display of the user'"'"'s mobile electronic device or a television, computer, billboard or other display co-located with the user. Related methods are also provided.

Claims

1. A system for selecting media for presentation to a media output device, the system comprising:

a user data gathering module associated with a mobile electronic device, wherein the user data gathering module gathers electronic device data of the mobile electronic device;

an authenticator for receiving and authenticating third party data received from at least one third party;

a profile management module that receives the electronic device data and the third party data;

a user profile associated with a user, wherein the profile management module manages the user profile and wherein the user profile includes at least some of the electronic device data and the third party data; and

a media presentation module that receives at least a portion of the user profile and facilitates presentation of selected media to a media output device associated with the user, wherein the selected media is based at least a portion of the user profile.

2. The system of claim 1, wherein the electronic device data includes at least one of spatial data, temporal data, and interaction data and the third party data includes at least one of spatial data, temporal data, and interaction data.

3. The system of claim 2, wherein the interaction data includes at least one of interpersonal communication data, media data, relationship data, transaction data, and device interaction data.

4. The system of claim 3, wherein the relationship data includes at least one of social network data and user identity data.

5. The system of claim 2, wherein the user profile comprises deduced information that is deduced based on the electronic device data and the third party data.

6. The system of claim 5, wherein the profile management module correlates one or more of the electronic device data and the third party data to deduce at least some of the deduced information.

7. The system of claim 5, wherein the user profile comprises at least one of past location data, present location data, and predicted future location data.

8. The system of claim 5, wherein the deduced information comprises at least one of past activity information, present activity information, predicted future activity information, and preferences information.

9. The system of claim 1, wherein the user profile is one of a plurality of user profiles, wherein the profile management module manages the plurality of user profiles, and wherein at least some of the deduced information is deduced based at least on a comparison of two or more of the plurality of user profiles.

10. The system of claim 9, wherein each of the plurality of user profiles is associated with an electronic device, and wherein the media presentation module selects media for presentation to at least one of the electronic devices based at least on a comparison of two or more of the plurality of user profiles.

11. A method for selecting media for presentation to a media output device, the method comprising:

collecting electronic device data for a plurality of mobile electronic devices, the electronic device data including at least two of temporal data, spatial data and interaction data, wherein the interaction data comprises at least one of interpersonal communication data, media data, relationship data, transaction data and electronic device interaction data;

receiving third party data from at least one third party, the third party data including at least one of temporal data, spatial data and interaction data;

authenticating at least one of the electronic device data and the third party data;

maintaining a plurality of user profiles based on the electronic device data and the third party data;

selecting media from a media inventory based at least in part on the user profile;

selecting a media output device via which to deliver the selected media; and

causing the delivery of the selected media to the selected media output device.

12. The method of claim 11, wherein the authenticating step comprises:

comparing a third party certificate to authenticating information; and

allowing use of the third party data for the maintaining step.

13. The method of claim 11, wherein the authenticating step comprises:

comparing the third party data to preexisting data of the user profiles;

determining whether the third party data satisfies a predetermined number of authenticating criteria; and

allowing use of the third party data for the maintaining step.

14. The method of claim 11, wherein the maintaining step comprises:

producing deduced information, wherein the deduced information comprises at least one of past location information, present location information, predicted future location information, past activity information, present activity information, predicted future activity information, primary location information, secondary location information, preferences information and social network information; and

updating at least one of the plurality of user profiles to include at least some of the deduced information.

15. The method of claim 14, wherein the producing step comprises:

correlating at least one of the electronic device data and the third party data.

16. The method of claim 13, wherein the producing step comprises:

comparing a first user profile to at least one other user profile;

producing the deduced information based on the comparing step; and

updating at least one of the plurality of user profiles to include at least some of the deduced information.

17. The method of claim 13, wherein the deduced information is first deduced information and wherein the method further comprises:

correlating the first deduced information with at least one of electronic device data and third party data;

producing second deduced information based on the correlating step; and

updating at least one of the plurality of user profiles to include the second deduced information.

18. The method of claim 11, wherein the selecting media step comprises:

comparing at least a portion of at least one user profile to metadata associated with media of the media inventory; and

selecting at least one of the media of the media inventory based on the comparing step.

19. The method of claim 17, further comprising:

comparing at least a portion of the user profile to a plurality of media output devices;

completing, based on the comparing step, the selecting a media output device step;

transforming the selected media for delivery to the selected media output device; and

completing the causing the delivery of the selected media step.

20. The method of claim 19, wherein the media output device is a device associated with the third party.