SYSTEMS AND METHODS FOR DISTRIBUTING TARGETED INCENTIVES TO FINANCIAL INSTITUTION CUSTOMERS

  • US 20080120155A1
  • Filed: 11/02/2007
  • Published: 05/22/2008
  • Est. Priority Date: 04/27/1998
  • Status: Abandoned Application
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First Claim
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1. A method of processing an incentive being offered to a customer of a financial institution by a participant, comprising:

  • identifying the customer;

    identifying an item associated with a transaction with the customer;

    determining if the customer qualifies for any incentive in the transaction with the item;

    receiving data on the incentive being offered to the customer, the incentive being selected based on an analysis of financial institution account transaction activity data of the customer;

    offering the incentive to the customer; and

    completing the transaction of the item, wherein the completing comprises recognizing the incentive offered to the customer.

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