METHODS AND SYSTEMS FOR DELIVERING PERSONALIZED HEALTH RELATED MESSAGES AND ADVERTISEMENTS

• US 20080141301A1
• Filed: 12/08/2006
• Published: 06/12/2008
• Est. Priority Date: 12/08/2006
• Status: Abandoned Application

• Current Assignee: General Electric Company
• Original Assignee: General Electric Company
• Inventors: JOHNSON, CHRISTOPHER DONALD, AZZARO, STEVEN HECTOR, ZINGELEWICZ, VIRGINIA ANN
• Application Number:
  US11/608,464
• Publication Number:
  US 20080141301A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G16H 20/00 ICT specially adapted for therapies or health-improving plans, e.g. for handling prescriptions, for steering therapy or for monitoring patient compliance

Abstract

Systems and methods, for delivering targeted content to specific individuals, that provide health related information about an individual; correlates the individual with the targeted content based at least in part on the health related information; and delivers the targeted content to the individual through a device for delivering media content.

Claims

1. A method for delivering targeted content to specific individuals comprising the steps of,

providing health related information about one or more of said individuals;

correlating said individual with said targeted content based at least in part on said health related information;

delivering said targeted content to said individual through a means for delivering media content.

2. The method of claim 1, wherein said means for delivering media content is a television comprising one or more closed captioning options.

3. The method of claim 1, wherein said means for delivering media content is a television and a set top box, that is in communication with said television, adapted to receive signals from an external source.

4. The method of claim 1, wherein said means for delivering media content is a processor that is adapted to receive digital information from an external source corresponding to said targeted content and a digital display device for displaying said targeted content.

5. The method of claim 1, wherein said means for delivering media content comprises a display screen adapted to display said targeted content on said screen while simultaneously displaying one or more unrelated images.

6. The method of claim 1, further comprising the steps of monitoring the activity of said individual in a living area of said individual and generating at least part of said health related information based on said activity of said individual.

7. The method of claim 1, wherein said targeted content comprise one or more advertisements for products or services.

8. The method of claim 1, wherein said targeted content comprises one or more instructions to take one or more specific actions.

9. The method of claim 8, wherein said actions are health related.

10. The method of claim 9, wherein said health related actions are selected from a group of actions consisting of:

taking one or more medications, contacting a health care provider, and turning a health related device on or off.

11. A system for delivering targeted content to specific individuals based at least in part on health related information about an individual comprising, a communications network that is adapted to deliver said targeted content to said individual through a device for delivering media content.

12. The system of claim 11, wherein said device for delivering media content comprises a television comprising one or more closed captioning options.

13. The system of claim 11, wherein said device for delivering media content is a television and a set top box, that is in communication with said television, adapted to receive signals from an external source.

14. The system of claim 11, wherein said device for delivering media content is a processor that is adapted to receive digital information from an external source corresponding to said targeted content and a digital display device for displaying said targeted content.

15. The system of claim 11, wherein said device for delivering media content comprises a display screen adapted to display said targeted content on said screen while simultaneously displaying one or more unrelated images.

16. The system of claim 11, wherein said network comprises a cable network.

17. The system of claim 11, wherein said network comprises a satellite network.

18. The system of claim 11, wherein said network comprises a computer network.

19. The system of claim 11, wherein said network comprises a cellular infrastructure.

20. The system of claim 11, further comprising an activity monitoring system for monitoring the activity of said individual in a living area of said individual and generating at least part of said health related information based on said activity of said individual.

21. The system of claim 11, wherein said targeted content comprises one or more advertisements for products or services.

22. The system of claim 11, wherein said targeted content comprise one or more instructions to take one or more specific actions.

23. The system of claim 22, wherein said actions are selected from a group of actions consisting of:

taking one or more medications, contacting a health care provider, and turning a device on or off.

24. The system of claim 11, wherein said targeted content is selectively promulgated from a plurality of predetermined scenarios.