AD PRESENTMENT IN A MOBILE DEVICE

• US 20080147493A1
• Filed: 10/23/2006
• Published: 06/19/2008
• Est. Priority Date: 10/23/2006
• Status: Abandoned Application

• Current Assignee: Nokia Technologies Oy (Nokia Corporation)
• Original Assignee: Nokia Technologies Oy (Nokia Corporation)
• Inventors: Raisanen, Jukka-Pekka, Aarnio, Ari, Sevanto, Jarkko, Saarisalo, Mikko
• Application Number:
  US11/551,766
• Publication Number:
  US 20080147493A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 2201/38 Displays
• CPC Class Codes: H04M 2201/42 Graphical user interfaces
• CPC Class Codes: H04M 2203/353 where the information comprises non-audio but is provided over voice channels protocols for multimedia information services per se H04L65/00
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 2207/20 hybrid systems
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A method including displaying at least one user interface feature on a display, receiving at least a first information related to at least one advertisement and displaying the at least first information related to the at least one advertisement in place of at least one of the at least one user interface feature when the at least one user interface feature is visible on the display.

Claims

1. A method comprising:

displaying at least one user interface feature on a display;

receiving at least a first information related to at least one advertisement; and

displaying the at least first information related to the at least one advertisement in place of at least one of the at least one user interface feature when the at least one user interface feature is visible on the display.

2. The method of claim 1, further comprising receiving at least a second information related to the at least one advertisement.

3. The method of claim 2, wherein the first and second information are received at the same time.

4. The method of claim 2, wherein the second information is displayed when the first information is selected by a user.

5. The method of claim 4, wherein the second information is displayed in place of the first information.

6. The method of claim 4, wherein the second information is displayed independently from the first information.

7. The method of claim 1, further comprising matching a context of the at least first information with a context of the at least one user interface feature, wherein the at least first information is displayed in place of the matching at least one user interface feature.

8. The method of claim 1, wherein the at least one user interface feature includes icons, text, graphics or symbols.

9. The method of claim 1, wherein the at least first information is received through an internet or digital communications network.

10. The method of claim 1, further comprising displaying the first information or second information related to the at least one advertisement for at least one predetermined period of time, during which at least one predetermined period a user may request information related to the at least one advertisement.

11. The method of claim 10, further comprising displaying a user interface without any advertisements after the at least one predetermined period expires.

12. The method of claim 1, wherein the device is a mobile communications terminal.

13. The method of claim 1, further comprising displaying the at least first information related to the at least one advertisement in place of at least one of the at least one user interface feature when the at least one user interface feature is selected by a user.

14. An apparatus comprising:

a display configured to display at least one user interface feature;

a receiver configured to receive at least a first information related to at least one advertisement; and

a processor configured to display the at least first information related to the at least one advertisement in place of at least one of the at least one user interface feature when the at least one user interface feature is visible on the display.

15. The apparatus of claim 14, wherein the receiver is further configured to receive at least a second information related to the at least one advertisement.

16. The apparatus of claim 15, wherein the first and second information are received at the same time.

17. The apparatus of claim 15, wherein the second information is displayed when the first information is selected by a user.

18. The apparatus of claim 17, wherein the second information is displayed in place of the first information.

19. The apparatus of claim 17, wherein the second information is displayed independently from the first information.

20. The apparatus of claim 14, wherein the processor is further configured to match a context of the at least first information with a context of the at least one user interface feature, wherein the at least first information is displayed in place of the matching at least one user interface feature.

21. The apparatus of claim 14, wherein the at least one user interface feature includes icons, text, graphics or symbols.

22. The apparatus of claim 14, wherein the at least first information is received through an internet or digital communications network.

23. The apparatus of claim 14, wherein the processor is configured to display the first information or second information related to the at least one advertisement for at least one predetermined period of time, during which at least one predetermined period a user may request information related to the at least one advertisement.

24. The apparatus of claim 23, further comprising displaying a user interface without any advertisements after the at least one predetermined period expires.

25. The apparatus of claim 14, wherein the device is a mobile communications terminal.

26. The apparatus of claim 14, wherein the processor is further configured to display the at least first information related to the at least one advertisement in place of at least one of the at least one user interface feature when the at least one user interface feature is selected by a user.

27. A computer program product comprising:

a computer useable medium having computer readable code means embodied therein for causing a computer to display at least a first information related to at least one advertisement, the computer readable code means in the computer program product comprising;

computer readable code means for causing a computer to display at least one user interface feature on a display;

computer readable code means for causing a computer to receive at least a first information related to at least one advertisement; and

computer readable code means for causing a computer to display the at least first information related to the at least one advertisement in place of at least one of the at least one user interface feature when the at least one user interface feature is visible on the display.