NETWORK NODE AD TARGETING

• US 20080162260A1
• Filed: 12/29/2006
• Published: 07/03/2008
• Est. Priority Date: 12/29/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Tunguz-Zawislak, Tomasz J., Harmsen, Jeremiah, Sheffer, Scott G., Rohan, Terrence
• Granted Patent: US 8,438,062 B2
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities.

Claims

1. A computer-implemented method for displaying advertisements to members of a network, the method comprising:

identifying one or more communities within a network, wherein the community comprises a plurality of members of the network;

identifying one or more influencers in the one or more communities; and

placing one or more advertisements at the profiles of one or more members in the one or more communities.

2. The method of claim 1, further comprising receiving information pertaining to a plurality of members belonging to the network, wherein the information comprises content of profiles of the plurality of members and links between the plurality of members.

3. The method of claim 2, wherein identifying the one or more communities comprises grouping members based on the links established between the members of the network.

4. The method of claim 3, wherein the link connects a first member with one or more members of the network.

5. The method of claim 3, wherein each link has a weight.

6. The method of claim 2, further comprising identifying one or more common interests of the plurality of members of a community based on the content of the profiles of the plurality of members.

7. The method of claim 2, further comprising ranking the plurality of members belonging to each of the one or more communities based on the links between the members of each community.

8. The method of claim 7, wherein the influencer is the member with the highest rank.

9. The method of claim 2, wherein the network comprises an online social network.

10. The method of claim 9, wherein the profile comprises one or more web pages stored on a server hosting the online social network.

11. The method of claim 1, wherein a member of the network belongs to one or more of the plurality of communities.

12. The method of claim 1, wherein the one or more advertisements are placed solely on the profiles of the one or more influencers.

13. An advertisement server for displaying advertisements to members of a network, the advertisement server comprising:

a community identifier configured to

identify one or more communities, and

identify one or more influencers in the one or more communities;

and

an advertisement inventory configured to store advertisements to be displayed on the profiles of one or more members of the identified communities.

14. The advertisement server of claim 13, further comprising a network inventory configured to store the information pertaining to the plurality of members belonging to the network, wherein the information comprises content of profiles of the plurality of members and links between the plurality of members.

15. The advertisement server of claim 14, wherein the community identifier is further configured to group members based on the links established between the members of the network.

16. The advertisement server of claim 15, wherein the link connects a first member with one or more members of the network.

17. The advertisement server of claim 15, wherein each link has a weight.

18. The advertisement server of claim 14, wherein the community identifier is further configured to identify one or more common interests of the plurality of members of a community based on the content of the profiles of the plurality of members.

19. The advertisement server of claim 14, wherein the community identifier is further configured to rank the plurality of members belonging to each of the one or more communities based on the links between the members of each community.

20. The advertisement server of claim 19, wherein the influencer is the member with the highest rank.

21. The advertisement server of claim 14, wherein the network comprises an online social network.

22. The advertisement server of claim 21, wherein the profile comprises one or more web pages stored on a server hosting the online social network.

23. The advertisement server of claim 13, wherein a member of the network belongs to one or more of the plurality of communities.

24. The advertisement server of claim 13, wherein the one or more advertisements are placed solely on the profiles of the one or more influencers.

25. An advertisement server for displaying advertisements to members of a network, the advertisement server comprising:

a means for

identifying one or more communities, and

identifying one or more influencers in the one or more communities; and

a means for storing advertisements to be displayed on the profiles of one or more members of the identified communities.

26. The advertisement server of claim 25, further comprising a means for storing the information pertaining to the plurality of members belonging to the network, wherein the information comprises content of profiles of the plurality of members and links between the plurality of members.

27. The advertisement server of claim 26, wherein the means for identifying one or more communities and identifying one or more influencers in the one or more communities is further configured to group members based on the links established between the members of the network.

28. The advertisement server of claim 27, wherein the link connects a first member with one or more members of the network.

29. The advertisement server of claim 27, wherein each link has a weight.

30. The advertisement server of claim 26, wherein the means for identifying one or more communities and identifying one or more influencers in the one or more communities is further configured to identify one or more common interests of the plurality of members of a community based on the content of the profiles of the plurality of members.

31. The advertisement server of claim 26, wherein the means for identifying one or more communities and identifying one or more influencers in the one or more communities is further configured to rank the plurality of members belonging to each of the one or more communities based on the links between the members of each community.

32. The advertisement server of claim 31, wherein the influencer is the member with the highest rank.

33. The advertisement server of claim 26, wherein the network comprises an online social network.

34. The advertisement server of claim 33, wherein the profile comprises one or more web pages stored on a server hosting the online social network.

35. The advertisement server of claim 25, wherein a member of the network belongs to one or more of the plurality of communities.

36. The advertisement server of claim 25, wherein the one or more advertisements are placed solely on the profiles of the one or more influencers.