Method for advertising using the BIOS of a peripheral card, a software program based on the said method, and a hardware peripheral card using the said method and program

• US 20080168265A1
• Filed: 01/08/2007
• Published: 07/10/2008
• Est. Priority Date: 01/08/2007
• Status: Active Grant

• Current Assignee: Paul Arssov
• Original Assignee: Paul Arssov
• Inventors: Arssov, Paul (Plamen)
• Granted Patent: US 7,721,082 B2
• Time in Patent Office: Days
• US Class Current: 713/2
• CPC Class Codes: G06F 9/4401 Bootstrapping security arrangements therefor G06F21/57
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A new method of advertising where the advertising information is presented visually (displayed) on the screen of the computer system, and/or in auditory way (as a sound) on the sound system of a computer system, a software program based on the said method, and a hardware peripheral card using the said method and program.

The information is presented after powering on of the computer and before booting an operating system, or after rebooting the operating system and before the next boot. The computer system contains a motherboard, to which is attached a peripheral card, which includes a memory chip, which includes peripheral BIOS. The said peripheral BIOS includes advertising information and advertising related program. The peripheral BIOS program executes the advertising related program, which then presents the stored advertising information visually and/or in auditory way.

Claims

1. A method of advertising wherein:

the advertising information is presented visually (displayed) on the screen of the computer system, and

the information is presented after powering on of the computer and before booting an operating system, or after rebooting the operating system and before the next boot, and

the computer system contains a motherboard, to which is attached peripheral card, which includes a memory chip which includes peripheral BIOS, and

the said peripheral BIOS includes advertising information and advertising related program, and

the peripheral BIOS program executes the advertising related program, which then presents the stored advertising information visually.

3. A method comprising the methods in claim 1 and claim 2.

4. The method according to claim 1 wherein the information can be displayed in text or in graphics image, or both.

6. The method according to claim 1, or claim 2, or claim 3 wherein the screen can include a single visual or auditory advertising, or multiple visual and/or auditory advertising messages.

7. The method according to claim 1, or claim 2, or claim 3 wherein the BIOS program obtains the day of the week and time of the day, selects a limited group of visual and/or sound messages from all of the stored messages, and presents the selected group of advertising messages based on the obtained day and time.

8. The method according to claim 1, or claim 2, or claim 3 wherein the user can press a key or a combination of keys on the keyboard of the computer system to control the presenting of the visual or auditory message including—

putting presenting on hold, changing the presented advertising information, and then release the system to continue, in ways including going to the next visual page, or repeating a sound message.

9. The method according to claim 1, or claim 2, or claim 3 wherein the advertising information stored in the BIOS chip of the peripheral is updated periodically by re-programming the chip in a variety of ways.

10. The method according to claim 1, or claim 2, or claim 3 wherein the advertising information is stored in compressed form—

reduced size, and the advertising program in the peripheral BIOS includes a function for decompressing—

making the information in a form appropriate for presenting it in a visual and/or auditory way.

11. The method according to claim 1, or claim 2, or claim 3 wherein statistics on the presentation of the advertising information are stored and returned when requested at any time through a variety of ways.

12. The method according to claim 1 wherein the information can be presented visually for a predetermined fixed period of time, or for a variable period of time.

13. A software program implemented using the individual methods from claim 1 to claim 12, or a combination of the methods from claim 1 to claim 12.

14. A hardware peripheral card implemented using the software program as described in claim 13.

2. A method of advertising wherein:

the advertising information is presented as auditory information (sound) on the sound system of the computer system, and

the information is presented after powering on of the computer and before booting an operating system, or after rebooting the operating system and before the next boot, and

the computer system contains a motherboard, to which is attached peripheral card, which includes a memory chip which includes peripheral BIOS, and

the said peripheral BIOS includes advertising information and advertising related program, and

the peripheral BIOS program executes the advertising related program, which then presents the stored advertising information as auditory information (sound).

5. The method according to claim 2 where the information can be played in human speech or as a melody.