System to Provide Specific Messages to Patients

• US 20080172337A1
• Filed: 11/02/2007
• Published: 07/17/2008
• Est. Priority Date: 05/31/2005
• Status: Abandoned Application

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Rhoads, Edward E., Roberts, Michael F., Banfield, Simon
• Application Number:
  US11/934,741
• Publication Number:
  US 20080172337A1
• Time in Patent Office: Days
• US Class Current: 705/51
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 20/24 Credit schemes, i.e. "pay after"
• CPC Class Codes: G06Q 20/382 insuring higher security of transaction
• CPC Class Codes: G06Q 20/3829 involving key management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G16H 10/60 for patient-specific data, e.g. for electronic patient records
• CPC Class Codes: G16H 20/10 relating to drugs or medications, e.g. for ensuring correct administration to patients
• CPC Class Codes: G16H 50/70 for mining of medical data, e.g. analysing previous cases of other patients

Abstract

An apparatus and method for delivering targeted informational messages includes a computer system for creating a de-identified encrypted PID and de-identified patient transaction data in a retail store for transmission and storage. A subset of de-identified encrypted PIDs are associated with targeted informational messages by the system and transmitted to retail stores, where a targeted message is printed on behalf of the patient corresponding to the de-identified encrypted PID.

Claims

1. A system or providing targeted informational messages to individuals, comprising:

a pharmacy management computer system configured to;

(a) receive individual transactional data and an associated non-encrypted PID from a terminal for an individual transaction including a prescription;

(b) de-identify said individual transaction data to produce de-identified individual transaction data;

(c) encrypt said non-encrypted PID to produce an encrypted PID;

(d) store at least one targeted informational message in association with said encrypted PID; and

(e) in response to receipt by said pharmacy management computer system of said non-encrypted PID during a subsequent individual transaction at a certain terminal, transmit to said certain terminal said at least one targeted informational message.

2. The system of claim 1, wherein said pharmacy management computer system is configured to de-identify said individual transaction data by removing from said individual transaction data at least one of the following items:

name, street address, social security number, birth date, admission date, discharge dates, five-digit zip code, and geographic subdivision smaller than a state of the United States.

3. The system of claim 1, wherein said pharmacy management computer system is configured to de-identify said individual transaction data by removing from said individual transaction data all of the following items:

name, street address, social security number, birth date, admission date, discharge dates, five-digit zip code, and geographic subdivision smaller than a state.

4. The system of claim 1, wherein said non-encrypted PID is encrypted using a SHA-1 Secure Hash Algorithm.

5. The system of claim 1, further comprising a printer at said certain terminal and wherein said pharmacy management computer system is configured to instruct said printer to print said targeted informational message.

6. The system of claim 1, further comprising a central computer system, and wherein said pharmacy management computer system is configured to transmit said de-identified individual transaction data in association with said encrypted PID to said central computer system.

7. The system of claim 6, wherein said central computer system is configured to store said encrypted PID and said de-identified individual transaction data in association with records for prior transactions associated with said encrypted PID.

8. The system of claim 7 wherein said central computer system is configured to apply certain targeting criteria to de-identified transaction data associated with said encrypted PID.

9. The system of claim 8, wherein said central computer system is configured to associate with said encrypted PID a certain targeted message associated with said certain targeting criteria when said de-identified transaction data associated with said encrypted PID meets said certain targeting criteria.

10. The system of claim 9, wherein said central computer system is configured to transmit to pharmacy management computer system said certain targeted message in association with said encrypted PID.

11. The system of claim 10, wherein said pharmacy management computer system is configured to store said certain targeted message in association with either said encrypted PID or said non-encrypted PID.

24. The system of claim 1, wherein said pharmacy management computer system is configured to de-identify said individual transaction data by removing from said individual transaction data at least one of the following items:

name, street address, social security number, birth date, admission date, discharge dates, five-digit zip code, and geographic subdivision smaller than a state of the United States; and

wherein said individual transaction data includes at least one of store ID and quantity.

25. The system of claim 1, wherein said pharmacy management computer system is configured to de-identity said individual transaction data by removing from said individual transaction data at least one of admission date, discharge dates, and zip code;

wherein said individual transaction data includes at least one of store ID and quantity.

12. A computer implemented method for providing targeted informational messages to individuals, comprising:

(a) receiving in a pharmacy management computer system individual transaction data and an associated non-encrypted PID from a terminal for an individual transaction including a prescription;

(b) de-identifying in said pharmacy management computer system said individual transaction data to produce de-identified individual transaction data;

(c) encrypting in said pharmacy management computer system said non-encrypted PID to produce an encrypted PID;

(d) storing at least one targeted informational message in association with said encrypted PID; and

(e) in response to receipt by said pharmacy management computer system of said non-encrypted PID during a subsequent individual transaction at a certain terminal, transmitting to said certain terminal said at least one targeted informational message.

13. The method of claim 12, wherein said de-identifying in said pharmacy management computer system comprises removing from said individual transaction data at least one of the following items:

name, street address, social security number, birth date, admission date, discharge dates, five-digit zip code, and geographic subdivision smaller than a state.

14. The method of claim 12, wherein said de-identifying in said pharmacy management computer system comprises removing from said individual transaction data all of the following items:

name, street address, social security number, birth date, admission date, discharge dates, five-digit zip code, and geographic subdivision smaller than a state of the United States.

15. The method of claim 12, wherein said encrypting in said pharmacy management computer system comprises using a SHA-1 Secure Hash Algorithm.

16. The method of claim 12, further comprising instructing a printer at said certain terminal to print said targeted informational message.

17. The method of claim 12, further comprising transmitting said de-identified individual transaction data in association with said encrypted PID to a central computer system.

18. The method of claim 17, further comprising storing in said central computer system said encrypted PID and said de-identified individual transaction data in association with records for prior transactions associated with said encrypted PID.

19. The method of claim 18, further comprising said central computer system applying certain targeting criteria to de-identified transaction data associated with said encrypted PID.

20. The method of claim 19 further comprising said central computer system associating with said encrypted PID a certain targeted message associated with said certain targeting criteria, when said de-identified transaction data associated with said encrypted PID meets said certain targeting criteria.

21. The method of claim 20, further comprising transmitting from set central computer system to pharmacy management computer system said certain targeted message in association with said encrypted PID.

22. The method of claim 21, further comprising storing in said pharmacy management computer system said certain targeted message in association with either said encrypted PID or said non-encrypted PID.

23. The method of claim 12, wherein step (e) comprises transmitting said encrypted PID and said at least one targeted informational message from said central computer system to said pharmacy management computer system and to said certain terminal during said subsequent individual transaction.

26. The method of claim 12, wherein said de-identifying in said pharmacy management computer system comprises removing from said individual transaction data at least one of the following items:

name, street address, social security number, birth date, admission date, discharge dates, five-digit zip code and geographic subdivision smaller than a state; and

wherein said individual transaction data includes at least one of store ID and quantity.

27. The system of claim 12, wherein said pharmacy management computer system is configured to de-identify said individual transaction data by removing from said individual transaction data at least one of admission dates, discharge dates, and zip code,

wherein said individual transaction data includes at least one of store ID and quantity.

28. The method of claim 12, further comprising storing in said pharmacy management computer system said encrypted PID and said de-identified individual transaction data in association with de-identified records for prior transactions associated with said encrypted PID.

29. The method of claim 28, further comprising said pharmacy management computer system applying certain targeting criteria to de-identified transaction data associated with said encrypted PID.

30. The method of claim 29, further comprising said pharmacy management computer system associating with said encrypted PID a certain targeted message associated with said certain targeting criteria when said de-identified transaction data associated with said encrypted PID meets said certain targeting criteria.