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BUSINESS METHOD FOR ENABLING PERSONALIZED MEDICINE

  • US 20080177608A1
  • Filed: 01/19/2007
  • Published: 07/24/2008
  • Est. Priority Date: 01/19/2007
  • Status: Abandoned Application
First Claim
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1. A method of determining a theranostic plan for a pharmaceutical, the plan being optimized in terms of return on investment (ROI), the method comprising:

  • determining a plurality of planning frameworks which take the pharmaceutical from a point of conception to a point of marketing and beyond;

    for the or each framework determining a plurality of planning steps which lead to the definition of a plurality of required decisions;

    effecting a plurality of decisions corresponding to the required decisions;

    carrying out the plurality of decisions in a predetermined order, based on the framework and planning steps, so as to put the theranostic plan into effect, wherein the carrying out the decisions is made so as to optimize the ROI of the theranostic plan.

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