SYSTEM AND METHOD FOR SELECTING AND PRESENTING ADVERTISEMENTS BASED ON NATURAL LANGUAGE PROCESSING OF VOICE-BASED INPUT

• US 20080189110A1
• Filed: 02/06/2007
• Published: 08/07/2008
• Est. Priority Date: 02/06/2007
• Status: Active Grant

• Current Assignee: VB Assets, LLC
• Original Assignee: VoiceBox Technologies Corporation (Microsoft Corporation)
• Inventors: Kennewick, Mike, Freeman, Tom
• Granted Patent: US 7,818,176 B2
• Time in Patent Office: Days
• US Class Current: 704/251
• CPC Class Codes: G06F 40/263 Language identification
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G10L 15/18 using natural language modelling
• CPC Class Codes: G10L 15/26 Speech to text systems G10L15/08 takes precedence

Abstract

A system and method for selecting and presenting advertisements based on natural language processing of voice-based inputs is provided. A user utterance may be received at an input device, and a conversational, natural language processor may identify a request from the utterance. At least one advertisement may be selected and presented to the user based on the identified request. The advertisement may be presented as a natural language response, thereby creating a conversational feel to the presentation of advertisements. The request and the user'"'"'s subsequent interaction with the advertisement may be tracked to build user statistical profiles, thus enhancing subsequent selection and presentation of advertisements.

Claims

1. A method for selecting and presenting advertisements in response to voice-based inputs, the method comprising:

receiving a voice-based input, the received input including a request;

retrieving information from at least one knowledge source based on the received request;

selecting an advertisement based on the received request and the retrieved information; and

presenting the selected advertisement to a user.

2. The method of claim 1, wherein the retrieved information is related to one or more of content of the voice-based input, an action associated with the request, a location of the user, a user-specific profile, or a global user profile.

3. The method of claim 1, wherein selecting the advertisement includes identifying an advertisement related to resolving the request when the received input includes insufficient information to resolve the request.

4. The method of claim 1, further comprising tracking an interaction between the user and the presented advertisement.

5. The method of claim 4, wherein the tracking is used to build statistical profiles of one or more users.

6. The method of claim 5, wherein the statistical profiles identify affinities among one or more advertisements, concepts, categories, and/or user profiles.

7. The method of claim 4, wherein the tracking is used to build a context for interpreting subsequent voice-based inputs.

8. The method of claim 4, further comprising taking an action in response to the interaction.

9. The method of claim 8, wherein the action includes performing a task and/or retrieving information based on the interaction.

10. The method of claim 1, wherein the at least one knowledge source includes public information generic to the user, and private information specific to the user.

11. A system for selecting and presenting advertisements in response to voice-based inputs, the system comprising:

at least one input device that receives a voice-based input, the received input including a request; and

at least one processor operable to;

retrieve information from at least one knowledge source based on the received request;

select an advertisement based on the received request and the retrieved information; and

present the selected advertisement to a user.

12. The system of claim 11, wherein the retrieved information is related to one or more of content of the voice-based input, an action associated with the request, a location of the user, a user-specific profile, or a global user profile.

13. The system of claim 11, wherein selecting the advertisement includes identifying an advertisement related to resolving the request when the received input includes insufficient information to resolve the request.

14. The system of claim 11, further comprising tracking an interaction between the user and the presented advertisement.

15. The system of claim 14, wherein the tracking is used to build statistical profiles of one or more users.

16. The system of claim 15, wherein the statistical profiles identify affinities among one or more advertisements, concepts, categories, and/or user profiles.

17. The system of claim 14, wherein the tracking is used to build a context for interpreting subsequent voice-based inputs.

18. The system of claim 14, further comprising taking an action in response to the interaction.

19. The system of claim 18, wherein the action includes performing a task and/or retrieving information based on the interaction.

20. The system of claim 11, wherein the at least one knowledge source includes public information generic to the user, and private information specific to the user.