Abandonment remarketing system

• US 20080195476A1
• Filed: 02/09/2007
• Published: 08/14/2008
• Est. Priority Date: 02/09/2007
• Status: Abandoned Application

• Current Assignee: Leapfrog Online Customer Acquisition LLC (Dentsu Group, Inc.)
• Original Assignee: Leapfrog Online Customer Acquisition LLC (Dentsu Group, Inc.)
• Inventors: Corrigan, Dennis C., Marchese, Michael A., Manley, Michael S., Wadler, Jason L.
• Application Number:
  US11/704,687
• Publication Number:
  US 20080195476A1
• Time in Patent Office: Days
• US Class Current: 705/14.16
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

An abandonment remarketing system streamlines the recovery of on-line abandoning consumers by financing incentives through other parties interested in conducting business with the abandoning consumer. The system may enhance the recovery of on-line abandoning consumers by offering an abandoning consumer an opportunity to receive an incentive redeemable with an abandoned on-line retailer while reducing or eliminating the cost of the incentive to the on-line retailer.

Claims

1. A method of retaining business for an on-line retailer, comprising:

receiving incentive data from an on-line retailer, the incentive data representing an incentive redeemable with the on-line retailer;

presenting an abandonment offer to a consumer that abandons a Web page operated by the on-line retailer, the abandonment offer comprising a description of the incentive that the abandoning consumer will receive in exchange for completing an action at an offer site and a link to the offer site;

receiving notification that the abandoning consumer completed the action at the offer site;

issuing an incentive coupon to the abandoning consumer, the incentive coupon redeemable with the on-line retailer for the incentive;

receiving a referral fee payment from the offer site; and

executing a transaction with the on-line retailer as compensation for the incentive.

2. The method of claim 1, where the incentive coupon comprises one of a coupon, certificate, or gift card.

3. The method of claim 1, where the incentive coupon comprises a code.

4. The method of claim 1, where presenting an abandonment offer to the consumer that abandons the predetermined Web page operated by the on-line retailer comprises serving a save window viewable by the abandoning consumer.

5. The method of claim 1, where the description of the incentive that the abandoning consumer will receive in exchange for completing an action at the offer site is dynamically selected based on a content of the abandoned Web page.

6. The method of claim 1, where the description of the incentive that the abandoning consumer will receive in exchange for completing an action at the offer site is dynamically selected based on session information received from the abandoning consumer'"'"'s Web browser.

7. The method of claim 1, where the action to be completed at the offer site is dynamically selected based on a content of the abandoned Web page.

8. The method of claim 1, where the action to be completed at the offer site is dynamically selected based on session information found in the abandoning consumer'"'"'s Web browser.

9. The method of claim 1, where the act of issuing the incentive coupon to the abandoning consumer comprises transmitting an electronic mail message through the Internet.

10. The method of claim 1, further comprising re-directing the abandoning consumer to a Web page operated by the on-line retailer after completion of the action at the offer site.

11. The method of claim 10, where the act of re-directing the abandoning consumer back to the on-line retailer after completing the action at the offer site occurs automatically.

12. The method of claim 1, further comprising generating an abandonment offer report, the abandonment offer report comprising abandonment offer acceptance data.

13. The method of claim 1, where the act of issuing the incentive coupon to the abandoning consumer comprises transmitting an incentive code to the on-line retailer for display within a shopping cart order screen.

14. A method of retaining on-line retail consumers, comprising:

procuring an incentive from an on-line retailer;

offering the incentive to a consumer that abandons a Web-based interface of the on-line retailer in exchange for the abandoning consumer performing an action at an offer site;

receiving an indication that the abandoning consumer performed the action;

receiving a referral fee payment from the offer site;

reimbursing at least a portion of a cost of the incentive to the on-line retailer.

15. The method of claim 14, where receiving the indication that the abandoning consumer performed the action comprises receiving validity data indicating that the abandoning consumer provided authentic information.

16. The method of claim 14, where performing an action comprises completing a form with personal identifiable information.

17. The method of claim 14, further comprising issuing the incentive to the abandoning consumer.

18. The method of claim 17, further comprising updating an inventory of available incentives.

19. A computer readable storage medium comprising a set of processor executable instructions to execute the following acts:

offering an incentive procured from an on-line retailer to a consumer that abandons a predetermined Web page of the on-line retailer in exchange for the abandoning consumer performing an action at an offer site;

receiving an indication that the abandoning consumer performed the action;

receiving a referral fee payment from the offer site;

reimbursing at least a portion of the cost of the incentive to the on-line retailer.

20. The computer readable storage medium of claim 19 further containing an instruction to present the incentive to the abandoning consumer.