APPARATUSES, METHODS AND SYSTEMS FOR CODE TRIGGERED INFORMATION QUERYING AND SERVING ON MOBILE DEVICES BASED ON PROFILES

• US 20080200153A1
• Filed: 09/28/2007
• Published: 08/21/2008
• Est. Priority Date: 09/28/2006
• Status: Abandoned Application

• Current Assignee: Augme Technologies Incorporated (Upland Software, Inc.)
• Original Assignee: JagTag Incorporated (Upland Software, Inc.)
• Inventors: Fitzpatrick, Dudley, Snyder, Jason Alan
• Application Number:
  US11/864,758
• Publication Number:
  US 20080200153A1
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 10/06311 Scheduling, planning or task assignment for a person or group
• CPC Class Codes: G06Q 10/063114 Status monitoring or status determination for a person or group
• CPC Class Codes: G06Q 10/06398 Performance of employee with respect to a job function
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

The disclosure details the implementation of apparatuses, methods, and systems for code triggered information querying and serving on mobile devices based on profiles. Information and/or advertisement providers may use a code triggered information server to serve context, demographic, and behavior targeted information to users via mobile devices. Users, in turn, trigger the provision of information by scanning or observing codes or information. The scans, together with geographic, temporal, and user-specific information, are obtained by the server that receives, processes, and records the message. Based on these messages and a user profile—which may include continuously updated user-specific behavior information, situational and ambient information, an accumulated history of scanned code messages, and integration with outside database information—the server selects information to serve to the users'"'"' mobile devices from an information base. For example, a user who is profiled as a teenager with a stated interest in comic books and a record of scanning codes related to movies may be served an advertisement for the latest comic book themed movie playing in the next hour near his/her present geographic position the next time he/she scans a code from the entertainment section of the newspaper. The code triggered information server allows for the serving of information that is demographic, interest, location, and time specific. It also allows providers to track user behavior and provide anticipatory information.

Claims

1. A processor-implemented method for accumulating user information and delivering targeted content based thereon, comprising:

accumulating user activity interest information;

accumulating user situational information;

associating the user activity interest information and user situational information with a user profile;

updating the user profile with the associated information in a database;

analyzing accumulated information associated with the user profile;

querying an information database based on the analysis of the user profile;

selecting information based on the user profile to include in a message; and

sending the message to a user.

2. The method of claim 1, wherein the information included in the message sent to the user is selected based on a ranking.

3. The method of claim 1, further comprising receiving a relevance rating of the message sent to the user.

4. The method of claim 1, further comprising updating an Ad profile based on the user activity interest information and user situational information.

5. The method of claim 1, further, comprising:

determining information to include in a message based on the querying of the information database.

6. The method of claim 1, wherein the user situational information includes geographic location.

7. The method of claim 6, wherein the user situational information includes geographic location at a given time.

8. The method of claim 1, wherein the user situational information includes a context of a scanned code.

9. The method of claim 1, wherein the user situational information is continuously updated.

10. The method of claim 1, wherein the accumulated user activity interest information comprises a record of user behavior.

18. The method of claim 1, wherein the message sent to the user is sent to a mobile device.

19. The method of claim 1, wherein the message sent to the user is served on a website.

20. The method of claim 1, further comprising:

querying a marketer rule database to extract a marketer rule; and

wherein the selecting information is further based on implementation of the marketer rule.

21. The method of claim 1, further comprising:

querying a third party customer database to extract a customer record; and

wherein the selecting information is further based on the customer record.

11. The method of claim 55, wherein the user activity interest information is comprised of a code scanned by a mobile device.

12. The method of claim 11, wherein the code is a matrix code and the scanned by a mobile device comprises taking a picture of the matrix code with a mobile device camera.

13. The method of claim 11, further comprising:

receiving an image of the scanned code at a server; and

wherein analyzing accumulated information associated with the user profile comprises matching the code image to a code image database.

14. The method of claim 13, wherein the image of the scanned code was sent via MMS.

15. The method of claim 14, wherein the message sent to the user is sent via MMS.

16. The method of claim 15, wherein the image of the scanned code was sent to a short code address.

17. The method of claim 16, further comprising:

performing an image enhancement on the image of the scanned code prior to matching the code image to a code image database.

22. A processor-implemented method for accumulating mobile device code scan information from a user and delivering content based thereon, comprising:

receiving at a server messages from a user comprised of user identification, mobile device identification, a code image scanned by the mobile device, time of the scan, and user geographic location at the time of the scan, wherein the messages were sent to a shortcode address via MMS;

associating the user identification with a user profile in a database;

updating the user profile with the received messages;

enhancing the code image scanned by the mobile device;

analyzing the accumulated messages in the user profile;

determining proper information to serve to the user based on the received message and the user profile;

selecting the information to serve to the user from a database;

incorporating the selected information into a reply message; and

sending the reply message to the user'"'"'s mobile device via MMS.

23. An apparatus for accumulating user information and delivering targeted content based thereon, comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of instructions stored in the memory, wherein the instructions are issuable to;

accumulate user activity interest information;

accumulate user situational information;

associate the user activity interest information and user situational information with a user profile;

update the user profile with the associated information in a database;

analyze accumulated information associated with the user profile;

query an information database based on the analysis of the user profile;

select information based on the user profile to include in a message; and

send the message to a user.

24. A system for accumulating user information and delivering targeted content based thereon, comprising:

means to accumulate user activity interest information;

means to accumulate user situational information;

means to associate the user activity interest information and user situational information with a user profile;

means to update the user profile with the associated information in a database;

means to analyze accumulated information associated with the user profile;

means to query an information database based on the analysis of the user profile;

means to select information based on the user profile to include in a message; and

means to send the message to a user.

25. A processor-accessible medium for accumulating user information and delivering targeted content based thereon, comprising:

processor readable instructions stored in the processor-accessible medium, wherein the processor readable instructions are issuable by the processor to;

accumulate user activity interest information;

accumulate user situational information;

associate the user activity interest information and user situational information with a user profile;

update the user profile with the associated information in a database;

analyze accumulated information associated with the user profile;

query an information database based on the analysis of the user profile;

select information based on the user profile to include in a message; and

send the message to a user.