Dynamic reconfiguration of web pages based on user behavioral portrait
First Claim
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1. A method for dynamically reconfiguring web pages based on user behavioral portraits, comprising:
- recording data relating to the behavior of a user on a website;
building a behavioral portrait of the user based on the data; and
dynamically reconfiguring web content based on the behavioral portrait.
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Abstract
A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.
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Citations
37 Claims
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1. A method for dynamically reconfiguring web pages based on user behavioral portraits, comprising:
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recording data relating to the behavior of a user on a website; building a behavioral portrait of the user based on the data; and dynamically reconfiguring web content based on the behavioral portrait. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A method for developing user behavioral portraits, comprising:
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recording data relating to the behavior of a user on a website; and building a behavioral portrait of the user based on the data. - View Dependent Claims (30)
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31. A method for reconfiguring web pages, comprising:
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providing a behavioral portrait of a user; and dynamically reconfiguring web content based on the behavioral portrait. - View Dependent Claims (32)
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33. A method for providing customized web pages, comprising:
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receiving a request for a web page from a client associated with a user; modifying the requested web page in light of a behavioral portrait developed for the user; and providing the modified web page to the user in place of the requested web page. - View Dependent Claims (34, 35, 36, 37)
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Specification